Regional Market specialist
中山市美全塑胶制品有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:印刷/包装/造纸
职位信息
- 发布日期:2017-06-08
- 工作地点:中山
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:本科
- 语言要求:英语 熟练
- 职位月薪:10000-14999/月
- 职位类别:市场/营销/拓展专员 产品/品牌专员
职位描述
职位描述:
Strategic Marketing for the region
Market intelligence
1. Analyse market including market research, geographic analysis, competitive environment, demand, new application field, internal analysis (sales, Operation, geographies), in order to define the market size, growth, trends, competition watch, market attractiveness and support decision making and growth strategy, using all the Marketing analysis tools (market research, store check , Euromonitor, GNPD...)
2. Dentify and anticipate customer/market requirements and feed the Innovation pipeline
3. Based on competitive market analysis determine portfolio gaps, price positioning and price strategy for your region
Product Portfolio management and Product Management
1. Manage Fine mist and tube product launching process : Provide the tools and product expertise for the sales teams to be effective and support customer presentations, develop/implement launching plan, do sales presentation, customer visits, ensure feedback and corrective actions when needed.
2. Analyse potential partner and build relationships when needed
Operational Marketing
Sales support
3. Develop the right tools to promote the solution internally and externally for the region
4. Push sales in other regions with products manufactured in the region
5. Provide the tools and knowledge for the sales team to be effective and communicate value propositions through the sales organization.
6. Screen region website inquiries (make initial contact for details) and forward relevant leads to sales
Customer presentations
7. Liaise closely with sales and other internal functions to develop and perform customer presentations based on needs and opportunities.
8. Promote Albea innovations (manage local samples room)
Sales training
9. Support the update of the training materials and ensure training programs
Trade Show
10. Liaise with the marketing communication team to help define to appropriate communication vehicles and messaging.
Market and Competition watch
11. Do market and completion watch (magazines, stores, fairs…)
12. Provide quarterly Marketing research report
Website support
13. Provide information to Communications on regional products
14. Identify new products launch and work with Sales to get approval on key Brand launches to allow Albéa to show them on the Albéa website
15. e mail blast support - update e client list
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Strategic Marketing for the region
Market intelligence
1. Analyse market including market research, geographic analysis, competitive environment, demand, new application field, internal analysis (sales, Operation, geographies), in order to define the market size, growth, trends, competition watch, market attractiveness and support decision making and growth strategy, using all the Marketing analysis tools (market research, store check , Euromonitor, GNPD...)
2. Dentify and anticipate customer/market requirements and feed the Innovation pipeline
3. Based on competitive market analysis determine portfolio gaps, price positioning and price strategy for your region
Product Portfolio management and Product Management
1. Manage Fine mist and tube product launching process : Provide the tools and product expertise for the sales teams to be effective and support customer presentations, develop/implement launching plan, do sales presentation, customer visits, ensure feedback and corrective actions when needed.
2. Analyse potential partner and build relationships when needed
Operational Marketing
Sales support
3. Develop the right tools to promote the solution internally and externally for the region
4. Push sales in other regions with products manufactured in the region
5. Provide the tools and knowledge for the sales team to be effective and communicate value propositions through the sales organization.
6. Screen region website inquiries (make initial contact for details) and forward relevant leads to sales
Customer presentations
7. Liaise closely with sales and other internal functions to develop and perform customer presentations based on needs and opportunities.
8. Promote Albea innovations (manage local samples room)
Sales training
9. Support the update of the training materials and ensure training programs
Trade Show
10. Liaise with the marketing communication team to help define to appropriate communication vehicles and messaging.
Market and Competition watch
11. Do market and completion watch (magazines, stores, fairs…)
12. Provide quarterly Marketing research report
Website support
13. Provide information to Communications on regional products
14. Identify new products launch and work with Sales to get approval on key Brand launches to allow Albéa to show them on the Albéa website
15. e mail blast support - update e client list
职能类别: 市场/营销/拓展专员 产品/品牌专员
公司介绍
中山市美全塑胶制品有限公司成立于2000年8月,是世界著名制管企业Albéa(阿蓓亚)集团在中国的独资生产工厂。Albéa在工业方面处于世界领先地位,并在欧洲、亚洲和美洲等14个国家有38个工厂,共有16,600名名员工,两个分别位于法国和美国的科研中心,不断研制、开发新产品,2014年销售额总计达16亿美金。中山市美全塑胶制品有限公司地址在广东省中山市神湾镇南镇工业区,投入资金950万美金, 目前在厂员工达1000人左右。工厂主要生产产品:彩妆化妆容器,如睫毛膏系列、膏霜瓶、口唇、粉饼、口红、香水盖等。目前集团公司的主要客户为宝洁、雅芳、卡姿兰、欧莱雅、曼秀雷敦等。
中山阿蓓亚软管有限公司同为集团下辖子公司之一,专注于化妆品及个人护理品软管制作。地址:中山南朗镇东方工业园。
薪酬福利:
1、公司实行标准工时五天八小时工作制;
2、服务满一年以上员工可依国家规定享受带薪年休假;
3、为每位员工购买工伤、养老、医疗、生育、失业保险;
4、公司出粮准时,每月13日至19日为发薪日;
5、公司根据市场薪酬状况,每年至少一次普遍性的薪金调整;
6、公司为每位员工提供极具竞争力的薪酬、高度成长及发展空间;
7、娱乐活动丰富多彩,每两个月举办一次大型集体活动,如羽毛球比赛、拔河比赛;每季度举办一次公司管理层与员工沟通大会-茶话会;每月举办一次生日晚会,凡当月生日员工均可享有精美礼品一份。传统节日派发各类节日礼品,如春节的开门红、迎春奖等;
8、现代化、一流的办公设备及厂区、生活区环境优美;
9、ISO9001国际标准化管理。
公司地址:中山市神湾镇南镇工业区成鸿路2号(公交站:南镇站,途径公交:206,935,613路)。
中山阿蓓亚软管有限公司同为集团下辖子公司之一,专注于化妆品及个人护理品软管制作。地址:中山南朗镇东方工业园。
薪酬福利:
1、公司实行标准工时五天八小时工作制;
2、服务满一年以上员工可依国家规定享受带薪年休假;
3、为每位员工购买工伤、养老、医疗、生育、失业保险;
4、公司出粮准时,每月13日至19日为发薪日;
5、公司根据市场薪酬状况,每年至少一次普遍性的薪金调整;
6、公司为每位员工提供极具竞争力的薪酬、高度成长及发展空间;
7、娱乐活动丰富多彩,每两个月举办一次大型集体活动,如羽毛球比赛、拔河比赛;每季度举办一次公司管理层与员工沟通大会-茶话会;每月举办一次生日晚会,凡当月生日员工均可享有精美礼品一份。传统节日派发各类节日礼品,如春节的开门红、迎春奖等;
8、现代化、一流的办公设备及厂区、生活区环境优美;
9、ISO9001国际标准化管理。
公司地址:中山市神湾镇南镇工业区成鸿路2号(公交站:南镇站,途径公交:206,935,613路)。
联系方式
- 公司地址:上班地址:中山市神湾镇南镇工业区成鸿路2号