Market Coordinator for China
艾博思科印刷出版咨询（北京）有限公司
- 公司规模：少于50人
- 公司性质：外资(欧美)
- 公司行业：专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2017-10-30
- 工作地点：北京
- 工作经验：无工作经验
- 学历要求：本科
- 语言要求：英语精通 普通话精通
- 职位月薪：0.8-1万/月
- 职位类别：市场助理 市场/营销/拓展专员
职位描述
职位描述：
Basic Function:
In this role, the Market Coordinator for China will work closely with international sales and marketing team to effectively position EBSCO in the territory through multiple channels.
The international marketing coordinator will create a consistent marketing approach, support the needs of sales, and support conferences for China. He/she will work across multiple areas of the business to help drive sales by assisting in the development of compelling product positioning, creative messaging and innovative marketing strategies.
Essential Functions:
The marketing coordinator will plan and execute campaigns utilizing a variety of channels and tactics as appropriate for the region. Specifically, the marketing manager will:
-Create fiscal year marketing plan and quarterly tactical plans for China that drive lead generation, product adoption and renewals, and influence purchasing decisions of EBSCO products.
- Assist in development of messaging and product positioning based on understanding the needs of the library market in China.
- Draft and/or localize marketing content including blog posts, newsletters, infographics, flyers, web copy, emails, and sales collateral to drive demand and awareness of EBSCO’s product lines.
- Coordinate the planning and execution of marketing programs with internal and external stakeholders.
- Work with social media team to develop an effective social media strategy and drive social engagement.
- Liaise with sales to determine key market influencers in China for content distribution .
- Facilitate ongoing communication/coordination with China sales team.
- Create customer engagement materials such as posters, user guides, infographics and HTML for customers to send emails to end users for major product lines.
- Manage and organize participation at conference, including workshops, meetups and panel discussions.
- Manage and execute webinars in coordination with external and internal stakeholders.
- Secure speaking opportunities at conferences, on panels and other sales driven events.
- Analyze the effectiveness of marketing campaigns to adjust and improve approaches.
- Maintain, update and continuously enhance the China website.
- Work on other projects as needed / directed by marketing management .
Required Qualifications:
- Bachelors candidate or degree in marketing, business, communications major.
- Native speaker fluency in Simplified Chinese.
- Proficient knowledge of the English language in speech and writing.
- Sound knowledge of Microsoft office, graphic design programs a plus (InDesign, Illustrator, etc.).
- Positive attitude and team player.
- Strong interpersonal and teamwork abilities.
- Excellent organization skills
Basic Function:
In this role, the Market Coordinator for China will work closely with international sales and marketing team to effectively position EBSCO in the territory through multiple channels.
The international marketing coordinator will create a consistent marketing approach, support the needs of sales, and support conferences for China. He/she will work across multiple areas of the business to help drive sales by assisting in the development of compelling product positioning, creative messaging and innovative marketing strategies.
Essential Functions:
The marketing coordinator will plan and execute campaigns utilizing a variety of channels and tactics as appropriate for the region. Specifically, the marketing manager will:
-Create fiscal year marketing plan and quarterly tactical plans for China that drive lead generation, product adoption and renewals, and influence purchasing decisions of EBSCO products.
- Assist in development of messaging and product positioning based on understanding the needs of the library market in China.
- Draft and/or localize marketing content including blog posts, newsletters, infographics, flyers, web copy, emails, and sales collateral to drive demand and awareness of EBSCO’s product lines.
- Coordinate the planning and execution of marketing programs with internal and external stakeholders.
- Work with social media team to develop an effective social media strategy and drive social engagement.
- Liaise with sales to determine key market influencers in China for content distribution .
- Facilitate ongoing communication/coordination with China sales team.
- Create customer engagement materials such as posters, user guides, infographics and HTML for customers to send emails to end users for major product lines.
- Manage and organize participation at conference, including workshops, meetups and panel discussions.
- Manage and execute webinars in coordination with external and internal stakeholders.
- Secure speaking opportunities at conferences, on panels and other sales driven events.
- Analyze the effectiveness of marketing campaigns to adjust and improve approaches.
- Maintain, update and continuously enhance the China website.
- Work on other projects as needed / directed by marketing management .
Required Qualifications:
- Bachelors candidate or degree in marketing, business, communications major.
- Native speaker fluency in Simplified Chinese.
- Proficient knowledge of the English language in speech and writing.
- Sound knowledge of Microsoft office, graphic design programs a plus (InDesign, Illustrator, etc.).
- Positive attitude and team player.
- Strong interpersonal and teamwork abilities.
- Excellent organization skills
职能类别： 市场助理 市场/营销/拓展专员
公司介绍
EBSCO Information Services (EIS) 艾博思科印刷出版咨询（北京）有限公司提供包括电子期刊，电子图书，以及研究型数据库的完整和优化解决方案 － 并结合了最强大的发现服务（discovery service）一站式查找平台EDS，***限度地提高我们的最终用户的使用经验。EIS总部设在美国麻州波士顿近郊的Ipswich市，EIS全球员工总数超过3300人。由于我们的尖端技术，前瞻性的理念，一流的员工队伍，EBSCO一直是这个领域的领导者。EIS是隶属于EBSCO Industries Inc集团底下的子公司，集团总部设在美国阿拉巴马州伯明翰市，被福布斯(Forbes)杂志评为全美***的私有企业的前200名。EBSCO是一个可以驱动你丶激励你丶让你成长的公司。我们正在寻找***的人才。如果您是，我们也鼓励您利用这个独特的机会加入我们
联系方式
- Email：eshih@ebsco.com
- 公司地址：地址：span在家工作