Digital Marketing Manager
欧司朗光电半导体(中国)有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:电子技术/半导体/集成电路
职位信息
- 发布日期:2017-07-31
- 工作地点:上海
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 语言要求:英语 熟练
- 职位月薪:1.5-2万/月
- 职位类别:市场企划经理/主管 市场通路经理/主管
职位描述
职位描述:
Responsibility
- Support to maintain media network in APAC for both traditional and digital media, take charge of monthly media AD placing coordination and generate media coverage report
- Help to develop new cooperation media channel and model to support on APAC digital campaign strategy. Be innovative to experiment with new ideas and approaches
- Responsible for website maintenance, online campaign execution, social media, etc. make sure all digital platform monitored and support to get data analysis ready for digital reports, able to organize variety resources to meet KPI and achieve sustainable improvement. Follow approval process with OS HQ and ensuring the implementation of the Corporate Design Guidelines on all levels
- Handling media inquires for PR initiatives/article requirement, able to draft press release/social media contents also manage soft articles base on request to make sure on-going exposures on media. Good copywriting and proof-reading skills are needed. Ensuring the official OS approval process with OS HQ and work with the OS press officer when request
- Work closely with Online Experts at OS HQ to develop and support the online/web strategy for the APAC region
- Prepare market research to analyse competitor tendency and provide insights for business decisions
Requirements
- Bachelor degree in marketing, communications, journalism or related discipline. Majored in Public Relations, marketing is preferred
- 6+ years marketing communication working experience in multi-national company/PR agency/marketing service agency
- 3+ years digital marketing experience (includes Website, e-promotions, SEO/PPC etc.), experience on tele-marketing management will be a plus
- Integrated digital marketing & media relationship management skill with proven track record is necessary
- Ability to thrive in a fast-paced, dynamic and deadline-driven environment
- Fluent oral and written communication skills in Chinese & English
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Responsibility
- Support to maintain media network in APAC for both traditional and digital media, take charge of monthly media AD placing coordination and generate media coverage report
- Help to develop new cooperation media channel and model to support on APAC digital campaign strategy. Be innovative to experiment with new ideas and approaches
- Responsible for website maintenance, online campaign execution, social media, etc. make sure all digital platform monitored and support to get data analysis ready for digital reports, able to organize variety resources to meet KPI and achieve sustainable improvement. Follow approval process with OS HQ and ensuring the implementation of the Corporate Design Guidelines on all levels
- Handling media inquires for PR initiatives/article requirement, able to draft press release/social media contents also manage soft articles base on request to make sure on-going exposures on media. Good copywriting and proof-reading skills are needed. Ensuring the official OS approval process with OS HQ and work with the OS press officer when request
- Work closely with Online Experts at OS HQ to develop and support the online/web strategy for the APAC region
- Prepare market research to analyse competitor tendency and provide insights for business decisions
Requirements
- Bachelor degree in marketing, communications, journalism or related discipline. Majored in Public Relations, marketing is preferred
- 6+ years marketing communication working experience in multi-national company/PR agency/marketing service agency
- 3+ years digital marketing experience (includes Website, e-promotions, SEO/PPC etc.), experience on tele-marketing management will be a plus
- Integrated digital marketing & media relationship management skill with proven track record is necessary
- Ability to thrive in a fast-paced, dynamic and deadline-driven environment
- Fluent oral and written communication skills in Chinese & English
职能类别: 市场企划经理/主管 市场通路经理/主管
公司介绍
欧司朗是全球两家领先的照明产品制造商之一。欧司朗产品线涵盖了小至零部件的整个价值链 — 包括灯泡、电子控制装置和光电半导体(如发光二极管(LED)) — 以及灯具、照明管理系统和照明解决方案。欧司朗是一家跨国公司,截至 2014 财年底,在全球总共拥有超过 34000 名员工,年产值超过 51 亿欧元。其中,超过 70% 的收入来自高能效产品。100 多年以来,公司的业务活动一直着眼于照明产品 — 并借此提升人们的生活品质。
联系方式
- Email:careergo@osram.com
- 公司地址:上班地址:北京市望京中环南路9号,望京大厦