天津招聘

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Job_Category : Business_Support

Sub-Job Category : Administration/Support

Role Synopsis

1. Help regional sales team to develop regional sales and marketing plan including target allocation, sales and marketing activation plan including budgeting allocation and monitoring based on the agreed sales objective and marketing strategy;

2. Develop positive working relationships with major stakeholders, in particular to work closely with Sales and help them deliver these to customers in the most optimal manner in order to maximize business returns, to track progress and adapt plans under the guidance of the marketing and sales Manager.

Key Accountabilities

Plans

- Develop regional promotional plans and competitive trade offer, with involvement of sales team,

to deliver annual top-line plan;

- Develop trade marketing activation for customer aligning with the brand direction and proposition of Castrol & BP;

- Develop trade marketing support materials and research needed to execute the plan most

effectively;

- Effective and efficient plan & use of agreed ASP / CAPEX budget;

- Monitor the execution of annual marketing and regional plans for key retails by coordinating marketing and SOT and Supply chain and sales team

Execute

- Effectively communicate with sales team and customers for the designed channel programs for execution;

- Deliver specific marketing materials, working with the local agency and with inputs from sales as appropriate all agreed marketing initiatives with excellence.

Monitor

- Monitor progress of initiatives vs agreed KPIs;

- Monitor implementation of marketing plan elements and offers and deployment of materials developed

- Adapt plans where necessary on the basis of the KPI’s

- Monitor ASP / CAPEX spending within the agreed budget.

Manage

- Lead and coach the sub-ordinate to achieve agreed objectives within well defined boundaries.

- Have positive influence on Peers in a propose way.

Essential Education

Bachelor degree, majoring in marketing or business will be preferred

Essential Experience and Job Requirements

- A minimum 5 years experiences in the trade marketing function , 2 years in a manger level is a plus

- Graphic design experience.

- Business knowledge in sales revenue and sales margins contribution.

- 4 P's understanding, creativity, idea generator.

- Energetic and enthusiastic.

- Good command of written and spoken English.

Desirable Criteria and Qualifications

- Experiences in marketing or sales in auto lubes industry will be a plus

- Consumer Insights – knowledgeable of consumers and their profile, psychographic, purchase and oil change habits and behaviour, preferences, needs and wants (both functional and psychological; hidden and unhidden).

- Customer Insights – knowledgeable of customers and their requirements, including: volume, material and shipping specifications, contractual needs, relational preferences, grounded in a knowledge of their business objectives and strategy, decision processes, organization processes.

- Partnership and teamwork: understands the unspoken meanings and motivations of others, even in highly subtle or "political" situations, inside or outside the company.

- Measuring Market Success: Consistently adapts plans on the basis of the KPI’s. Develops finely tuned KPI’s to measure subtle objectives not measurable through standard means.

- Customer-Service Orientation: implies a desire to help or serve others, to meet their needs. It means focusing one’s efforts on discovering and meeting the customer or client’s needs.

　　BP是世界上最大的石油和天然气企业之一。总部位于伦敦，BP在全球90多个国家拥有生产和经营活动，其业务领域包括，石油、天然气勘探开发；炼油、市场营销和石油化工；和可再生能源。BP在全球拥有一支超过8万人的员工队伍，公司的股票在全球主要证交所挂牌交易。BP在2009《财富》全球500强排名中名列第四。
　　BP自上个世纪七十年代初开始在中国开展业务，截至2009年底BP在华商业投资已累计超过47亿美元。公司在华的商业活动包括海上天然气的生产、化工合资建厂、航空燃油供应、液化石油气（LPG）的进口及营销、石油产品和润滑油零售、太阳能发电装置制造以及化工技术转让。
　　除商业投资以外，BP与中方合作，积极参与能源领域，尤其是清洁能源和可再生能源方面的联合科技研发，通过世界水平的合作交流，协助共同加强能源研究领域的科研创新能力建设，以及实现高起点的科学技术研发和产业化。
　　BP一向注重社区建设和社会公益活动。截至2009年底，BP在中国的社会公益投资总额已累计超过了1200万美元。BP公司广泛的社会公益实践活动得到社会各界的广泛认可，2007年荣获由联合国环境规划署和中国国际跨国公司研究会联合颁发的“最具核心竞争力的在华跨国公司奖”，2004年起连续五年获《21世纪经济报道》和《21世纪商业评论》共同组织评选的“中国最佳企业公民奖”。