天津招聘

Travel Request：25%

Job Category：Marketing

Sub-Job Category：Operational Marketing

Role Synopsis

The role is to lead the development of China PCO/MCO strategy, annual plan creation and implement China space strategies and programs in China lubes through working with global marketing unit (GMU), and China leadership team.

To improve our competitive position including relative brand health as well as volume and value share within PCO/MCO space in China.

To demonstrate leadership in building the required organizational capability to effectively deliver marketing programs in China as well as builds and contributes a high level of innovative thinking at the country level.

To turn deep consumer insights into winning MS-programs (in line with global PCO/MCO strategies) and to powerfully influence the development of global market space initiatives and programs enabling us to break away from the competition. The role is accountable for overall marketing performance within PCO /MCO space in China as well as for the optimization of revenue investment spends within PCO/MCO space.

The role also involves close interaction with the global technical units and executes common global program in China.

Key Accountabilities

Plans

Develop input for annual PCO/MCO space plan including integrating revenue investment budgets for the market space.

Develop and tailor detailed PCO/MCO marketing plan & strategy in corporation with Global Marketing.

Execute

Deliver agreed-on multi-year marketing strategy and annual marketing plan for PCO/MCO space.

Identify risks and ways to mitigate; identify opportunities and ways to exploit.

Develop China PCO/MCO Marketing initiative and implement both local initiatives and recommended global initiatives.

Execute agreed marketing investment plan with effective budget allocation for PCO/MCO space.

Monitor and Evaluation

Monitor marketing activity execution and evaluate the effectiveness for PCO space.

Monitor compliance with global functional standards (e.g. HSSE, D&I, Ethics).

Organizational Capabilities

Manage all marketing staff within PCO/MCO space.

Establish development and succession plans for PCO/MCO staff.

Optimize product / brand portfolio and revenue investment allocation.

Consumer and competition understanding and insight.

Develop effective communication campaign with deep understanding on China media environment.

Brand strategy and management.

Value proposition and effective implementation.

Specific Tasks

Member of the Global PCO/MCO Marketing Network.

Integrate input from brand Mgrs and trade marketing team to feed into country plans/strategy.

Develop and review performance contracts for PCO/MCO Marketing Function staff in line with Plan.

Close team work with Trade Mkt team, sales, and Mkt service team to ensure the delivery of PCO/MCO Mkt programmes and brand KPIs.

To analyze power brand sales trends and gain a better understanding of business performance and enable corrective actions to be implemented.

To be responsible for the budgeting process and managing the PCO/MOC ASP budget and team cash cost.

Essential Education

Bachelor degree and above.

Essential Experience and Job Requirements

Minimum 10 years related working experience preferably in operation marketing, marketing communication, brand/product management, and strategy development.

Relevant consumer/retail experience in China will be essential.

Brand management: Cumulates skilful application with the ability to anticipate on market and / or competitor moves. Creates differentiation and appeal using a minimum of resource.

Partnership and teamwork: Understands the unspoken meanings and motivations of others, even in highly subtle or "political" situations, inside or outside the company and/or across different cultures. A driving force in the networks in which he or she participates. Develops and uses a wide-based, multidisciplinary network, both inside and outside BP, to enhance business results. Sees diversity as an opportunity, creating an environment where diverse groups can thrive. Willing to yield own short-term interests for the long-term good of the organization as a whole.

Competition Understanding: Understands the competition strategy and cost structure. Anticipates competitors moves and designs responses for Segment based upon the market evolution. Explains options for the future, exploiting competitor weaknesses, whilst mitigating risks of competitor strengths.

Consumer Insights: Is viewed as an expert in consumer insights. Capture the consumer insights and able to develop insightful marketing programs.

Leading People: Communicates a compelling ""vision"" which generates enthusiasm and commitment. Ensures that every individual knows their part and why it is important. Delegates to aid development; gives full authority and responsibility to competent people, including the opportunity to make and learn from mistakes. Inspirational presenter able to deal with any audience and adapt presentation on the move."

Desirable Criteria and Qualifications

Preferably in FMCG environment with extensive consumer marketing, advertising and B2C marketing experience.

　　BP是世界上最大的石油和天然气企业之一。总部位于伦敦，BP在全球90多个国家拥有生产和经营活动，其业务领域包括，石油、天然气勘探开发；炼油、市场营销和石油化工；和可再生能源。BP在全球拥有一支超过8万人的员工队伍，公司的股票在全球主要证交所挂牌交易。BP在2009《财富》全球500强排名中名列第四。
　　BP自上个世纪七十年代初开始在中国开展业务，截至2009年底BP在华商业投资已累计超过47亿美元。公司在华的商业活动包括海上天然气的生产、化工合资建厂、航空燃油供应、液化石油气（LPG）的进口及营销、石油产品和润滑油零售、太阳能发电装置制造以及化工技术转让。
　　除商业投资以外，BP与中方合作，积极参与能源领域，尤其是清洁能源和可再生能源方面的联合科技研发，通过世界水平的合作交流，协助共同加强能源研究领域的科研创新能力建设，以及实现高起点的科学技术研发和产业化。
　　BP一向注重社区建设和社会公益活动。截至2009年底，BP在中国的社会公益投资总额已累计超过了1200万美元。BP公司广泛的社会公益实践活动得到社会各界的广泛认可，2007年荣获由联合国环境规划署和中国国际跨国公司研究会联合颁发的“最具核心竞争力的在华跨国公司奖”，2004年起连续五年获《21世纪经济报道》和《21世纪商业评论》共同组织评选的“中国最佳企业公民奖”。