Position : Digital Platform Manager

Function : Channel Marketing

Department : Retail Business

Location : Shanghai, China

Line Manager : Retail Channel Marketing Director

Job objectives

This position is responsible for growing retail business in customer digital platform through daily operation , performance optimization and marketing campaign .

Digital platform :

1) Digital electrician

2) Retailer Management System ( RMS)

Main duties and responsibilities:

1) Platform digital platform annual plan :

--Support line manager to develop a strategic , holistic and result-driven marketing plan to power up digital and accelerate the business growth

2) Lead digital platform daily operation to maximize the on-line customer recruitment and engagement and sales

--Work closely with agency to continuous enhance customer digital experience

-- Drive the marketing campaign across the platform the improve the customer engagement

& conversion rate

-- Drive the promotion to improve the online sales revenue

-- Data analysis for define & track the platform performance metrics

-- In charge of platform promotion and deployment in regional level

3) Maintain & upgrade digital system

--Work closely with IT department & IT agency to optimize IT infrastructure

--Define & utilize new IT tech to develop the new module & function

--Develop BI system for DMS and marketing automation

Contacts arising from the job

1. Internal

1) Central Channel Sales Team / RSO Sales Team

- Works closely with the channel & sales team for platform implementation & programs deployment

2)Offer marketing team & marcom

- Communicate for product portfolio & application and relevant marcom support

3)Purchasing

- Work closely for agency pitch , procurement & payment for marketing campaigns

2. External

1) Electrician

2) Dealer & Retailers

3) Agency

Personal requirement :

1) High (university at least) education level & above 5 years working experiences in multinational Company

2) Digital marketing or channel marketing background

3) Strong understanding of China digital eco-system

4) Strategic thinking and strong biz sense

5) Good at English

6) Team player with ability to communicate with clarity, structure and conciseness to colleagues and customers at all levels

7) Sound decision-making skills with the ability to perform well under pressure.

8) Has the experience to build fundamental

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上海施耐德电气电力自动化有限公司秉承创新技术，可靠产品和优质服务的宗旨以取得客户的信任，我们持续投资建设未来，扩展生产设施，扩大业务范围，加大本地研发力度。同时员工的培养和发展也是我们的重点所在，以在中国实现更健康稳定的成长。