深圳招聘

Company: Asia Miles Shanghai Limited(based in Shenzhen)


About the role


Asia Miles, Asia’s major travel and lifestyle rewards programme, is now looking for an experienced Marketing professional to join our team in Mainland China on a contract basis.


The Assistant Manager Member Acquisition & Engagement is responsible for acquiring and activating members. Working with the China Marketing Manager, he/she will be responsible for oversee and execution of the overall acquisition strategy through air and non-air channels and the on boarding journey.


Key Responsibilities

Manage and execute the member acquisition strategy for our customer relationship programme.
Design, implement and drive digital and offline campaigns to recruit new members through air and non-air channels. Set campaign mechanics, forecast and KPIs.
Work with Asia Miles GBA, PRC and CX teams on acquisition campaigns.
Contribute in generating creative ideas to develop on-boarding campaigns with the purpose to activate and engage new members. Design, execute and optimise the multi-channels on-boarding member journeys to engage new members by using our marketing technology stack.
Collaborate and influence internal business units and external partners such as advertising agency, media agency and vendors for the execution of acquisition activities. Manage and provide direction to external marketing agency on artwork and copywriting when required.
Manage campaign execution utilizing Marketing Technology and conduct quality control on data.
Prepare post campaign report and performance tracking to evaluate campaign effectiveness.
Manage database marketing task such as target list segmentation, bonus crediting and other marketing data operations.


Knowledge, Skills & Qualifications


A university degree in business administration or other related discipline with 5 years relevant working experience in acquisition and engagement campaigns.
Analytically focused yet creatively wired to create engaging marketing campaigns.
Experience in member acquisition & digital marketing. Able to manage agencies and vendors.
In depth understanding of CRM loyalty marketing. Understand the key drivers of loyalty and the behaviour implication across the membership life cycle
Customer-centric mind-set and comfortable with analytics.
Strong skills in organization, detail oriented, and adapt to a dynamic working environment.
Highly organised, able to work independently and can make decisions independently.
Good interpersonal and communications skills.

Application Deadline: 21 Jun 2022


Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

Asia Miles aims to deliver Life Rewarded and offers members extensive opportunities to earn miles by spending daily from a wide range of travel and lifestyle categories including flights, hotels, dining, financial services, retail, technology brands and much more.
In addition to flight awards, Asia Miles members can also redeem miles and enjoy fabulous awards such as hotel stays at 60,000 hotels, car rental services in 20 countries and thousands of lifestyle and experience awards.
Asia Miles is open to anyone aged 2 or above and is free to join.
Click our official website to learn more about our travel and lifestyle programme.