深圳招聘

ROLES & RESPONSIBILITIES

Entertainment Relations:

Responsible for all artist and brand interactions in his/her market, the Entertainment Relations Manager will maintain appropriate representation of the brand while applying creativity and strategic vision to develop and maintain relationships, one-of-a-kind brand experiences, and influential partnerships/promotions. Specifically, the Entertainment Relations Manager will oversee all regional ER activities:

• Develop, augment, and maintain all regional Gibson artist relationships across genres.
• Oversee strategic product placements across Gibson portfolio of brands as part of the artist loan program that will ensure exposure for the brand and increased artist loyalty.
• Identify emerging artists in your region that will benefit from Gibson’s instrument support. These artists must be identified strategically with the understanding of their potential to grow nationally.
• Create relationships with established artists in your region that do not currently use Gibson guitars.
• Consistently provide quality artist content featuring Gibson product placements for use on Gibson socials and Web.
• Thoughtfully curate community-specific activations in the Gibson Showroom and in the field relevant to the Gibson brand, partners, and artists (music showcases, cultural events, festivals, etc.).
• Ensure Gibson’s presence and artist support initiatives are meaningfully executed within your region, resulting in increased brand loyalty and exposure.
• Support music-oriented non-profits that provide critical services to musicians and music industry infrastructure.
• Manage regional event budget and product allocations.
• Evaluate and report success of events and promotions while providing content for Gibson channels.
• Collaborate with artists and industry partners to develop exposure points beyond Gibson’s audience to amplify broader marketing initiatives.
• Artist tour promotions
• Custom content
• Brand alliances

• Support retail promotions/ activations
• Support content creation initiatives

• Work closely with other ER Managers, Directors, and Coordinators to craft and execute national and global event activations as a team.
• Tradeshows
• Festivals
• Artist Signature Launches

Reporting:

Full and transparent communication of weekly activities is a critical element of the Entertainment Relations Manager role due to remote location at a Gibson Showroom. Specifically, the Entertainment Relations Manager will:

• Keep a daily log of artist and partner interactions.
• Submit a weekly report of key successes and exposure points.
• Prepare bi-weekly visual highlights and other informational reports/analysis for management and stakeholders.
• Recommend benchmarks against which to measure the performance of your Entertainment Relations market and showroom.

Other:

While the Entertainment Relations Manager must be proficient in executing the responsibilities noted above, tasks of equal value are required in this role:

• Establishing and maintaining strong relationships with teams locally and globally to identify their needs and seek full range of business solutions (Marketing, Sales, Manufacturing/Production, Social, Events, etc.).
• Manage day-to-day responsibilities of the Showroom Coordinator.

PERSON SPECIFICATION

Required Experience

• 4-6 years of Relationship Management experience
• Social media savvy/ understand social media mechanics
• Knowledge of MI industry i.e. retail, e-commerce, MI press
• Deep knowledge of music industry with strong existing relationships within and beyond music industry (luxury brands, media, influencers, etc.)
• Experience in producing both regional and national events
• Proven ability to work with all levels of management and foster relationships with internal and external stakeholders
• Proven experience supporting growth through transparency, consistency, and disciplined execution

Essential Skills & Knowledge

• Strong organizational skills
• Must be able to manage multiple projects simultaneously, and organize workload to meet organizational timelines in a fast paced, very high-growth environment
• Excellent written and oral communication skills

Personal Qualities

• High level of integrity and dependability with a strong sense of urgency and results-orientation, with a track record for delivering to plan
• Flexibility to adapt quickly to changing circumstances; able to proactively question and challenge to prioritize and identify solutions in timely manner
• Clear thinker with outstanding ability to build relationships and ideate exceptional event and partnership collaborations, supported by a rounded commercial awareness
• Able to see the big picture but possesses a pragmatic/flexible approach to delivery
• Curious in nature and always looking to question, learn, and look for better ways to do things
• Relish working in a company with a diverse and fast paced environment
• Personable, fun, team oriented

Travel
Periodic travel for event execution and the company’s manufacturing and sales locations will be required (approximately 10%).

Nota Bene:

The company’s job descriptions are not intended to be a complete detailed account of all expected/anticipated activities. We operate in a fast-moving and competitive global environment and therefore need employees to be flexible.

    今天，GIBSON电吉他乐器家族统称为“GIBSON USA”，是在1974年设立于美国田纳西州的那什维尔工厂的基础上建立起来的。当时的工厂专注于LES PAUL 电吉他系列产品的研发与生产。尽管70年代末的整个吉他乐器行业很不景气，但GIBSON乐器公司始终保持着强劲的创新精神。为了满足对经典款型吉他的需求，GIBSON乐器公司集结悠久的工艺传统，于1981和1982年分别重新发售了“dot-neck”版的ES-335和“sunburst”版的Les Paul吉他。与此同时，吉他界两位传奇人物也加盟Gibson公司——1980年B.B. King带来了Lucille 型吉他，1982年Chet Atkins带来了他的实心声学吉他的构想。

    1984年GIBSON公司在Kalamazoo的工厂关闭后，将总部迁至那什维尔。此时GIBSON公司遇到了严峻的财政危机，1986年在Henry Juszkiewicz和DavidBerryman的率领下公司摆脱了经济困扰，新的两位总裁迅速凭借产品的质量而恢复了Gibson乐器的威望，同样也使GIBSON乐器公司获得了非常卓越的效益。

    今天的GIBSON电吉他即代表着它辉煌的历史，也预示着电吉他的未来发展。那些跨越40多年音乐风格的经典之作——ES-175、 ES-335、Flying V、Explorer、 Firebird、SG以及LesPaul吉他等，都奠定了GIBSON品牌广泛的吸引力，足以满足一个吉他手对优秀电吉他的所有要求。由此GIBSON乐器和音乐家之间也建立了密切的关系，包括为King、Atkins、爵士伟人Howard Roberts和Herb Ellis等制作签名版吉他，以及为摇滚巨星Jimmy Page和Joe Perry量身打造新型Les Paul吉他。1994年恰值GIBSON品牌创立百年，此时公司研制的“Nighthawk”款式吉他赢得了工业设计大奖，为GIBSON乐器奠定了第二个“品质与创新”的百年新舞台。