深圳 [切换城市] 深圳招聘深圳市场/营销招聘深圳市场分析/调研人员招聘

Group Clinics and Testing

大众汽车(中国)投资有限公司

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:汽车

职位信息

  • 发布日期:2019-06-04
  • 工作地点:北京
  • 招聘人数:1人
  • 工作经验:无工作经验
  • 学历要求:本科
  • 职位类别:市场分析/调研人员

职位描述

Position: Group Clinics and Testing

Division/Department: Group Strategy, and Sales & Marketing / Product Strategy & Research

Location: Beijing

Main goals and objectives:

  • Plan, conceptualize and conduct product and marketing clinics

  • Align with Group functions (e.g., K-AVM) as well as Brands and JVs

  • Derive concise Top Management recommendations for positioning and improvement of Group Products

Your Responsibilities:

  • Plan, conceptualize and conduct Product and marketing clinics for milestone PF and BF incl. management of reporting

    -Organize customer analysis on new and upgraded products; understand market acceptance, price and equipment preferences for products, volume forecast and substitution/ cannibalization

    -Understand future product selling points and trends, advise as to new products’ target customers and optimal market positioning

  • Manage market research process and improve quality;Steer implementation of Group standards

  • Align with Group functions (e.g., K-VM) as well as Brands, Import Companies and JVs

  • Ensure the reporting quality and accuracy

  • Organize and host regular market research workshops with brands and JVs as well as headquarter Bus

Our Requirements:

Necessary education:

  • University degree or above: business, economics, finance, statistics, marketing and sales, business management or similar

  • Preferred subject major in Business Administration, Sales, Finance, Statistics, or Automotive Management / Engineering

Professional experience:

  • Minimal 5 years of market research experience in the automotive sector

  • Knowledge of automotive market

  • Professional market research, product research and customer research knowledge and experience

  • Experience in product clinics

  • Understanding of sociology and psychology

  • Knowledge of quantitative and qualitative analysis techniques

  • Well experience in data analytics

  • Bachelor’s degree or above

Personal attributes:

  • Self-driven

  • Readiness to accept responsibility

  • Communication skill, Persuasive appearance

  • Client and detail oriented, work well independently and in a team environment

Special skills:

  • MS Office proficient (especially Excel, or Access)

  • Familiar with SPSS and Conjoint design

  • English language skills essential, good at official English writing

What we offer:

  • Strong brands, excellent products and image

  • Performance oriented competitive compensation & benefits package

  • Professional career development & qualification

  • Good management, team work, open communication & feedback

  • International working environment & global network

Join us and become a part of the Volkswagen Family - We are looking forward to welcome you on board!

Please send your application in English to: with subject “channel name (where you find this job posting) - applicant name - current company - current position- applied position”.

公司介绍

Volkswagen Group China

Volkswagen Group is one of the earliest and most successful international partners of China’s automobile industry. The Group has grown together with China’s auto industry, overcoming many challenges and achieving significant growths, during the 30 years’ partnership with China.

As early as 1978, Volkswagen Group started contacts with China. The first Santana was produced in Shanghai in April 1983. In October 1984, Shanghai Volkswagen Corporation Ltd, the first joint venture of Volkswagen Group in China, laid foundation in Shanghai. In February 1991, FAW-Volkswagen Corporation Ltd was established in Changchun, creating Volkswagen Group’s second joint venture in China.

The business scope of Volkswagen Group in China includes the production, sales and services of complete vehicles and parts, such as engines and transmissions. All of the Group auto brands — including Volkswagen, Audi, SKODA, SEAT, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN — have a business presence in China through Volkswagen Group China and its subsidiaries.

联系方式

  • Email:manhr@man-china.com
  • 公司地址:地址:span朝阳区