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Loewe brand values.

A minimalist design idiom, innovation for the senses and exclusive individuality - following these central brand values, Loewe creates innovation with added value. The values also shape the brand's look and the entire chain of experience where the customers come into contact with Loewe.




Loewe's company history.

The Loewe brand values have been shaped consistently over a long period of time. It all began in Berlin in 1923, with the brothers Dr. Siegmund and David Ludwig Loewe. Since then, one principle has always been adhered to: setting new standards with innovation for the senses.

Loewe established an impressive level of quality as early as 1931, with the first public television transmission worldwide. Loewe has been producing quality made in Germany at its location in Kronach since 1948. In the last 20 years, in addition to the Art 1 from 1985 becoming a design classic, Loewe has received numerous national and international awards.

In 2005, Loewe became the leading premium flat screen television provider. It made its breakthrough with the Loewe Individual: the first flat screen television with individualised housing versions, set-up options and inset colours. In 2008, with the Loewe Connect, Loewe heralded a new, digital television age where non-system end devices could be connected to a flat screen television set. One year later, Loewe combined uncompromising ultraslim design with leading state-of-the-art technology in the Reference range. In 2010, Loewe ultimately introduced the Mediacenter, which provides perfect entertainment networking throughout the home. Another step towards the future.