苏州 [切换城市] 苏州招聘苏州销售管理招聘苏州渠道/分销总监招聘

大客户总监

联康(上海)葡萄酒有限公司

  • 公司规模:150-500人
  • 公司性质:民营公司
  • 公司行业:贸易/进出口  快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2017-07-29
  • 工作地点:苏州-吴江区
  • 招聘人数:1人
  • 工作经验:5-7年经验
  • 职位月薪:0.8-1万/月
  • 职位类别:渠道/分销总监  

职位描述

职位描述:
职位职能】招商、分销
【工作地点】苏州市吴江区
【年薪范围】

【岗位职责】
1.负责辖区内的经销商开发,完成销售任务
2.协助经销商设定价格体系,选择主推品项和产品组合
3.策划产品铺货、动销方案,举办品鉴会,建立或培训团队等方式,有效地帮助经销商去库存化
4.拓展全国性商会、银行、企业、事业、机关等,专门对全国大型企业集团直接销售
6.执行体验式营销,举办中小型品鉴会、葡萄酒文化讲座以及简餐等推广活动
7.协助经销商将产品打入餐饮、商超、酒行、酒店、自助式KTV等有效终端

职能类别: 渠道/分销总监

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公司介绍

公司网站:http://www.lkwine.cn
联康(上海)葡萄酒有限公司(以下简称“联康酒业”)是新成立的进口葡萄酒品牌运营商,是由上游供应商、下游经销商、专卖店投资者、基金公司和公司高管共同参与投资成立的有限责任公司。公司注册在上海市长宁区,面积1300平方米。主要销售法国、智利、西班牙等十大产酒国的前20大葡萄酒集团生产的品牌酒。公司目标是五年内成为中国前十名葡萄酒品牌运营商,同时成为进口葡萄酒销量第一的酒类连锁专卖店集团。

商业模式:鉴于目前中国葡萄酒市场多以“加盟和经销方式”经营,易见价格难以统一,服务难以标准化等弊端,我司因而采取“分销与直营”并进模式,以股权作为纽带,统合供应商、经销商、消费者、企业集团、基金公司、媒体等各方资源共同发力,以“品牌服务营销”为主轴,合力打造一个全国性专卖店品牌与产品品牌打下市场基础,加大供应商依附力,将内部管理及客户服务标准化,价格统一化,强化对商超,酒行,酒店,集团客户等渠道的控制力,减少市场冲击,降低市场风险,以期利益合理化与最大化,打造一个“可复制”及“可持续发展”的商业模式。待企业发展到成熟阶段便可壮大连锁专卖店品牌的声誉,争取广大消费者的认可与支持,在葡萄酒市场中稳健发展成长,壮大产品品牌,八年后冲击资本市场,实现各股东资产证券化。

发起人杨文华先生介绍:
2014年任建发酒业副董事长,并代表持有厦门建发国际酒业集团有限公司40%的股权。从98年到2013年,担任建发酒业总经理。在2010年—2013年间带领建发酒业连续四年成为中国最大的葡萄酒进口商,共销售近5000万瓶进口葡萄酒,其中60%以上是法国葡萄酒。2013年6月,入选全球权威葡萄酒杂志《品醇客》2013年葡萄酒行业最具影响力人物,排名12位。2013年5月,荣获法国农业骑士勋章。2012年任中国食品土畜进出口商会酒类进出口商分会首届理事长。同时,作为五粮液经销商顾问团顾问和福建省葡萄酒文化协会顾问。


Lian Kang (Shanghai) Wine Co., Ltd (hereinafter to be referred as LK Wine), is a newly established brand operator for imported wine. LK Wine is a limited company invested by suppliers,distributors,exclusive store investors, fund companies,and senior managers. LK Wine is located and registered in Changning District in Shanghai, with 1300 square meters. Generally speaking, it will sell the brand wine of top 20 wine groups from top 10 wine producing countries such as France, Chile and Spain, etc. The goal of LK Wine is to become one of the top 10 wine brand operators and the largest wine chain shop group for selling imported wine in China.

Business model: In terms of managing model in Chinese wine market, it is quite often to see "Franchised and distributing" mode for selling imported wine. In this fashion, it could not offer a unified price and standardized service. In light of the business environment, LK Wine would adopt “distributing and direct-sale” system. By using the stock right as the key element to integrate the resources from suppliers, distributors, consumers, enterprise groups, fund companies and media to build up a nationwide exclusive store brand and a product brand. With the “brand service marketing” as the axis, LK Wine could found a solid market basis. By increasing suppliers’attachment, standardizing the internal management and customer service, unifing the price, strengthening the control of supermarkets, wine shops, hotels, group clients and other canals, LK Wine is able to minimize the market impact and risk to maximize the profit, and to build up a “duplicable"and “sustainable” business model. As the enterprise moves into mature period, we can consolidate the reputation of chain store brand. By winning the recognition and support of the consumers,we will develop in a steady fashion and amplify the brand reputation in the wine market, in order to aim at the capital market and achieve the asset-securitizition for all the stockholders.

Introdution of the Founder, Mr.Yang Wenhua:
Mr. Yang, who holds 40% of shareholder's rights of C&D Wine, was promoted to Vice Chairman of Xia Men C&D Wine (hereinafter to be referred as C&D Wine)in 2014. Mr.Yang served as General Manager of C&D Wine from 1998 to 2013. He had been managing C&D Wine to become the largest wine importer for four consecutive years in China, with a total sales of almost 50 million bottles of imported wine, within which 60% of them are French wine. In June 2013,he was ranked as the 12th most influential people by《Decanter》, the most distinguished wine magazine on a global basis. In May 2013,he was awarded "Mérite Agricole" by the Ministry of Agriculture of the Republic of France.In 2012, he was selected as the president of China Chamber of Liquor of China Chamber of Commerce of Foodstuffs and Native Produce.Currently, he also served as consultant for Wuliangye (Chinese spirit) distributors’advisory group, and consultant for Fujian Wine Culture Association.

联系方式

  • 公司地址:上班地址:根据经销商就近安排