上海招聘

职位描述：
-Support marketing director on compelling King Oscar Chinese brand positioning and proposition;
-Support marketing director on short term and long term commercial plan development;
-Support marketing director on A&P planning and management, incl. ROI analysis, scientific budget allocation, activity effectiveness evaluation etc.
-Support marketing director on the effective brand building plan and implementation on activities, which include all possible ATL & BTL activities such as advertising, PR, social media, digital campaign, promotion etc.
-Responsible for implementation of research plan to understand Chinese consumer insight of seafood;
-Responsible for in-store communication to further enhance the brand via in store brand and product related visuals and demos, with strong shopper understanding.
-Responsible for print creative deliverable incl. catalogues, brochures, leaflets, POSM，promotional KV etc..
-Responsible for the new products launch including product pipeline management, package design and launch plan development
-Agency management, incl. creative, media, PR, digital, print etc.

Requirement：
-Logical thinking, be able to come up with recommendations with rationale behind;
-Well-organized and well planned, be able to handle multi-tasks and sophisticated situation;
-Strong communication skills, both internally and externally;
-Strong problem solving skills;
-Bachelor degree above, brand marketing experience 5 years +;
-FMCG experience, and fresh/frozen goods industry experience, international company experience is preferred;
-Hard working, willingness to win, and not easy to give up
-Good in English, both in speaking and writing 举报 分享

    泰万盛集团（简称泰万盛）是全球海鲜行业的领导品牌，近四十年来为全球的消费者持续提供健康、美味、高质量的创新产品。
    泰万盛是目前世界***的耐储存金枪鱼产品制造商，去年的销售额超过1250亿泰铢（37亿美元），在全球拥有超过46000名致力于海鲜产品可持续与创新发展的员工。
    泰万盛的全球品牌组合包括一系列在市场中占据领先位置的国际品牌，如：Chicken of the Sea, John West, Petit Navire, Parmentier, Mareblu, King Oscar, Rügen Fisch等，以及泰国领先品牌：SEALECT,Fisho,Bellotta等。
    作为一家致力创新并对全球负责的企业，泰万盛不仅是联合国全球契约组织成员，同时也是国际海鲜可持续发展基金会（ISSF）的创始成员之一。2015年，泰万盛提出了SeaChange？可持续发展战略。泰万盛为可持续问题做出的长期努力得到了道琼斯可持续发展指数（DJSI）新兴市场的认可，截止2016年已连续三年入选道琼斯可持续发展指数，并于近期入选富时新兴市场指数。如需了解更多关于泰万盛可持续发展战略的信息，可登陆公司网站