市场专员 Direct Marketing Specialist_EDM
昴氏（上海）电子贸易有限公司
- 公司规模：50-150人
- 公司性质：外资(欧美)
- 公司行业：电子技术/半导体/集成电路
职位信息
- 发布日期：2017-06-27
- 工作地点：上海-长宁区
- 招聘人数：1人
- 工作经验：3-4年经验
- 学历要求：本科
- 语言要求：英语 熟练 普通话 熟练
- 职位类别：市场/营销/拓展专员 网络/在线销售
职位描述
职位描述：
根据亚太区市场整体计划，制定和组织EDM营销方案并有效执行，负责营销邮件的日常发送和日常检测，以支持公司业务增长。
**择优条件： 有过EDM发送平台操作经验。**
SCOPE
The Direct Marketing Specialist is responsible for developing, implementing, tracking and analyzing targeted direct response marketing campaigns across channels, with emphasis on direct mail and email, to support business growth objectives. Responsibilities also include expanding market penetration, identifying and targeting new customers and improving efficiencies of current programs and processes.
ACCOUNTABILITIES
- Develop and implement cost-effective direct mail and email campaigns for list acquisition, managing the process from inception to completion and delivery of post-campaign analysis, measurement and reporting on results.
- Initiates creative direct marketing activities based on assigned region marketing strategies to generate business leads and sales. Designs, executes and measures the effectiveness of direct marketing projects to drive user awareness, conversion, and retention. Expands customer database acquisition targets via strategic alliances, including work with leading Academics and IDH.
- Works effectively with global and local marketing teams.
- Track, monitor, analyze and report on campaign performance vs. benchmarks.
- Create and implement all mail plans and list segmentation strategies for direct mail and complex email list acquisition campaigns.
- Create from scratch, manage and grow a prospect database for lead-gen and listee acquisition activities.
- Perform customer profiling, segmentation and analysis of purchase pattern behavior to maximize acquisition efforts.
- Manage the merge and purge list processes.
- Develop Requests For Proposals (RFPs) for list brokers and generate new list strategies for testing beyond broker recommendations.
- Work closely with creative services and advertising teams to ensure deadlines are met.
- Manage direct mail expense budget and report on actual vs. planned expenditures.
- Takes ownership if direct mail success and drives idea creation.
- Works effectively while being responsible to various departments/management staff:
QUALIFICATIONS
EDUCATION & EXPERIENCE
- Degree in Marketing or related field and 5 to 7 years of direct marketing experience in mail and email, or an equivalent combination of education and experience.
- Experience in an international environment across cultures and various countries.
SKILLS & CERTIFICATIONS
- Expertise in customer list acquisition and management.
- Good working knowledge of marketing and internet business.
- Analytical skills for assessing strengths and weaknesses of direct mail programs and related results.
- Proficient with HTML, CSS, Microsoft Office: Excel, Word, PowerPoint, Outlook.
- Proficiency with the following are a plus, but not required: QuarkXPress 10, Acrobat Pro 9, Extensis 10, Adobe Type Manager, After Effects 4.0, Freehand, FileMaker Pro, Compass, Lotus Notes, Acrobat Pro, Microsoft Project.
- Excellent interpersonal and presentation skills.
- Excellent verbal and written communication skills, local language and English minimum, with strong attention to detail.
- Strong project management and time management skills.
- Ability to juggle multiple priorities in fast-paced, deadline oriented environment.
- Experience with Eloqua is a plus.
举报
分享
根据亚太区市场整体计划，制定和组织EDM营销方案并有效执行，负责营销邮件的日常发送和日常检测，以支持公司业务增长。
**择优条件： 有过EDM发送平台操作经验。**
SCOPE
The Direct Marketing Specialist is responsible for developing, implementing, tracking and analyzing targeted direct response marketing campaigns across channels, with emphasis on direct mail and email, to support business growth objectives. Responsibilities also include expanding market penetration, identifying and targeting new customers and improving efficiencies of current programs and processes.
ACCOUNTABILITIES
- Develop and implement cost-effective direct mail and email campaigns for list acquisition, managing the process from inception to completion and delivery of post-campaign analysis, measurement and reporting on results.
- Initiates creative direct marketing activities based on assigned region marketing strategies to generate business leads and sales. Designs, executes and measures the effectiveness of direct marketing projects to drive user awareness, conversion, and retention. Expands customer database acquisition targets via strategic alliances, including work with leading Academics and IDH.
- Works effectively with global and local marketing teams.
- Track, monitor, analyze and report on campaign performance vs. benchmarks.
- Create and implement all mail plans and list segmentation strategies for direct mail and complex email list acquisition campaigns.
- Create from scratch, manage and grow a prospect database for lead-gen and listee acquisition activities.
- Perform customer profiling, segmentation and analysis of purchase pattern behavior to maximize acquisition efforts.
- Manage the merge and purge list processes.
- Develop Requests For Proposals (RFPs) for list brokers and generate new list strategies for testing beyond broker recommendations.
- Work closely with creative services and advertising teams to ensure deadlines are met.
- Manage direct mail expense budget and report on actual vs. planned expenditures.
- Takes ownership if direct mail success and drives idea creation.
- Works effectively while being responsible to various departments/management staff:
QUALIFICATIONS
EDUCATION & EXPERIENCE
- Degree in Marketing or related field and 5 to 7 years of direct marketing experience in mail and email, or an equivalent combination of education and experience.
- Experience in an international environment across cultures and various countries.
SKILLS & CERTIFICATIONS
- Expertise in customer list acquisition and management.
- Good working knowledge of marketing and internet business.
- Analytical skills for assessing strengths and weaknesses of direct mail programs and related results.
- Proficient with HTML, CSS, Microsoft Office: Excel, Word, PowerPoint, Outlook.
- Proficiency with the following are a plus, but not required: QuarkXPress 10, Acrobat Pro 9, Extensis 10, Adobe Type Manager, After Effects 4.0, Freehand, FileMaker Pro, Compass, Lotus Notes, Acrobat Pro, Microsoft Project.
- Excellent interpersonal and presentation skills.
- Excellent verbal and written communication skills, local language and English minimum, with strong attention to detail.
- Strong project management and time management skills.
- Ability to juggle multiple priorities in fast-paced, deadline oriented environment.
- Experience with Eloqua is a plus.
职能类别： 市场/营销/拓展专员 网络/在线销售
关键字： 互联网 电子 marketing
公司介绍
Mouser Electronics is a globally authorized distributor of semiconductors and electronic components for over 1,200 industry-leading manufacturer brands. We specialize in the rapid introduction of the newest products and technologies targeting the design engineer and buyer communities.
Mouser has 27 offices located around the globe. We conduct business in 21 different languages and 34 currencies. Our global distribution center is equipped with state-of-the-art wireless warehouse management systems that enable us to process orders 24/7, and deliver nearly perfect pick-and-ship operations.
贸泽电子是一家全球知名的半导体和电子元器件授权分销商，分销1200多家品牌制造商的产品。我们专注于快速引入新产品和新技术，为设计工程师和采购人员提供引领潮流的选择。
贸泽电子在全球设有27个办事处。能够采用21种不同的语言，34种货币开展业务。我们的全球配送中心配备有先进的无线仓库管理系统，能够全天候 (7X24) 处理订单。 贸泽目前在亚太地区在12个国家或地区设有办公室，为迎接公司的快速发展，我们诚邀您和我们一起携手创造新未来。
Mouser has 27 offices located around the globe. We conduct business in 21 different languages and 34 currencies. Our global distribution center is equipped with state-of-the-art wireless warehouse management systems that enable us to process orders 24/7, and deliver nearly perfect pick-and-ship operations.
贸泽电子是一家全球知名的半导体和电子元器件授权分销商，分销1200多家品牌制造商的产品。我们专注于快速引入新产品和新技术，为设计工程师和采购人员提供引领潮流的选择。
贸泽电子在全球设有27个办事处。能够采用21种不同的语言，34种货币开展业务。我们的全球配送中心配备有先进的无线仓库管理系统，能够全天候 (7X24) 处理订单。 贸泽目前在亚太地区在12个国家或地区设有办公室，为迎接公司的快速发展，我们诚邀您和我们一起携手创造新未来。
联系方式
- Email：Asia.Recruit@mouser.com
- 公司地址：上海市长宁区娄山关路555号长房国际广场办公楼2506-2510室 (邮编：200051)