上海招聘

职位描述：
* Assist in the management, planning and development of new web sales & marketing strategies
  协助参与网络营销与推广工作的管理，筹划和发展
* Coordinate web marketing campaigns that integrate with existing (non-web) marketing campaigns
  参与网络推广与线下推广活动的协调和管理
* Work with internal departments (Marketing, Business Development, Sales) to optimize content and develop web-based campaigns / promotions
   协调与内部部门（市场部，业务发展部，销售部等）间合作以优化网络推广的内容和策略
* Organize, manage and develop web based communications for specific target markets and general audiences
   组织，管理和发展基于特定市场和客户群体的网络传播
* Analyze purchasing behaviour to develop new web-marketing promotions and up sell opportunities
   进行市场调查以发现新的网络市场推广和增销机遇
* Manage the Listing Advertising in collaboration with the external Web Consultant.
   同外部网络咨询公司开展合作
* Create web-promotional (PPC & Banner Ads) strategies to influence online awareness and traffic generation
   制定网络推广策略，制作网络推广工具以增加线上认可度
* Coordinate, track and report web marketing campaigns
   协调，追踪并汇报网络市场活动
* Work in collaboration with the LCB international web design team on a new structure and format for the corporate website and new projects.
  同蓝带国际的网络设计团队开展合作以为公司网站和新项目设计新架构与形式
* Review, create, develop and manage website content for the organization’s web presence and to improve sales and marketing performance.
  回顾，设计，发展并管理公司网站的内容以提升市场与营销表现
* Copyedit and proofread all web content. Work with the Marketing team to insure consistency and quality that reflects the brand’s core values, suggest and implement changes where necessary.
  编辑和校对网站内容。与市场团队合作确保内容的质量始终符合品牌传递的价值观。
* Web contents creation includes some of design work.
  参与部分网站设计工作
* Overall follow up for the quality of product content on the website in terms of accuracy and tone of voice. Maintain a consistent look and feel throughout all web properties.
  持续关注网站上产品内容信息以确保其准确性和一致性；保持网站设计风格的一致性
* Review website content and regional marketing efforts to develop search engine optimization strategies (keywords, meta data and content)
  定期回顾网站内容与区域市场策略以进一步优化搜索引擎策略（关键词，大数据等）
* Participate in updating Chinese websites with new content on a regular basis
  定期参与中文网站的更新
* Develop Chinese content, and manage electronic distribution (newsletter and promotional information – E-mail marketing)
   开发中文内容，并管理电子渠道信息的发布（新闻时事通讯，邮件传播等）
* To identify at least one innovative improvement per year.
每年确定至少一项工作改进重点
* Generally in performing his duties to act as a company ambassador, marketing representative, public relations spokesman and to contribute to the world-wide recognition of the Le Cordon Bleu group and the trademark "Le Cordon Bleu".
作为公司大使，市场和公关代表开展相关工作，致力于进一步提升蓝带国际的全球知名度
* To advise and make recommendations to the President with respect to ways of developing the interests of Le Cordon Bleu and those of the group generally.
向蓝带国际的总裁提出有助于进一步提升蓝带品牌的建议和意见
* Generally to carry out all other duties which Le Cordon Bleu may from time to time reasonably consider appropriate to be undertaken by MR. LU.
开展由网络市场部经理直接布置的相关工作并向其汇报 举报 分享

Le Cordon Bleu International 蓝带国际学院
蓝带国际学院成立于1895年的巴黎，旗下设35所学校遍布20个国家的知名城市，如巴黎，伦敦，马德里，东京，首尔，悉尼，上海等。蓝带国际学院是世界上最重要的教授经典法国料理，甜点和烘焙的厨艺管理学院，每年有来自100多个国家的约2万名学员入读蓝带学院。 蓝带国际贸易（上海）有限公司，是隶属于蓝带国际学院的直属子公司。蓝带上海成立后，一直致力于在中国大陆、中国香港、中国澳门及中国台湾推广法国美食文化及厨艺。

Our Mission 我们的使命
建立在超过一个世纪的传统和卓越上，蓝带国际学院教学网络致力于创新和对美食，酒店款待业和行业管理的实践，通过扩大国际教学研究网络，结合产品和服务的开发，在其专业领域真正做到了实至名归。作为一个独立的实体，蓝带教学网络还与业界，培训和大学的合作伙伴协作，以确保学术上的严谨性，实用性和企业楷模。