上海招聘

职位描述：
Job Title - Analytics Manager
Division - MSU
Reporting to - Head of MSU
Position Summary
-Manage analysis of communication campaign performance in the Asia Pacific region.

Main Responsibilities
? Create a central database to facilitate analysis of communications activity performance across the Asia-Pacific region
? Develop a thorough understanding of the role of communications activity in the purchase process and undertake analytics that will inform and improve future communications campaigns.
? Develop and deliver client presentations.

Measurement of Success (KPI)
There are two primary KPIs for this role:
? Timely delivery of data analysis, reports and presentations
? Help to create and promote an analytics culture within the Communications team

Background Requirements
? Educated to degree level in a numerical or marketing discipline.
? Between 2 and 5 years work experience in a business consultancy, market research or data analysis role.
? Fluent in English
? Proficient in the use of Microsoft Office, especially Excel, Word and PowerPoint. Familiar with one or more of Eviews, SPSS or SAS.
? An in-depth understanding and prior application of econometrics would be particularly valuable.
? Problem solving and communication skills.

Others
Based in Shanghai. 举报 分享

About GTB

Headquartered in Dearborn, Michigan and founded in 2007, GTB is an industry-leading advertising and communications agency. Formerly known as Team Detroit, Blue Hive, and Retail First, the agency unified under the single name GTB in May of 2016. A WPP company, GTB has 49 global offices across 6 continents. Clients include Ford Motor Company, Johnson Controls, Ohio Art, and Purina among others.

Visit www.gtb.com for more information.