市场管理主管
梦图丝葡萄酒贸易(上海)有限公司
- 公司规模:少于50人
- 公司性质:合资(非欧美)
- 公司行业:批发/零售 贸易/进出口
职位信息
- 发布日期:2012-11-09
- 工作地点:上海-徐汇区
- 招聘人数:1
- 工作经验:二年以上
- 学历要求:本科
- 语言要求:英语熟练
普通话熟练 - 职位月薪:6000-7999
- 职位类别:市场/营销/拓展主管 市场/营销/拓展经理
职位描述
TASKS :
? Support General Manager in elaborating and executing brand plans: short- and long-term objectives and tactics, brand and price positioning, advertising, promotions, packaging, POS development, PR and programming
? Track category trends, competitive activity, and additional indicators
? Work with General Manager on analyses and recommendations including evaluation of initiative effectiveness, tactical realignments, and new opportunities
? Manage logistics of Supplier Travel, Public Relations Initiatives, Events, and Programs
? Coordinate with outside agencies as necessary (packaging, PR, events, etc.)
? Support sales force requests for brand information, artwork, pricing, and special initiatives
? Liaise with suppliers on wine release & technical data
? Oversee and update online branded information and website maintenance/design
? Act as Brand representative / spokesperson at industry and special events if necessary
? Assist in innovation / line extensions.
? Supervise Marketing assistant and design interns. Make staffing and hiring decisions within marketing department.
EXPERIENCE AND QUALIFICATIONS:
? Bachelor's degree required; Degree in Marketing or Business preferred
? 2+ years experience in marketing and brand management with a consumer products or similar company; alcohol beverage experience a plus
? Superior analytical skills with strong business acumen
? Excellent verbal and written communication skills; exceptional presentation skills
? Strong computer skills are a must. (Excel, Outlook, Word, PowerPoint)
? Intermediary skills in design and printing production and related software are required (Photoshop, Illustrator, Adobe pro)
? Interest in the wine industry a strong plus.
? A capability to speak Chinese is not compulsory but remains an advantage.
? Fluency in English a must.
? Support General Manager in elaborating and executing brand plans: short- and long-term objectives and tactics, brand and price positioning, advertising, promotions, packaging, POS development, PR and programming
? Track category trends, competitive activity, and additional indicators
? Work with General Manager on analyses and recommendations including evaluation of initiative effectiveness, tactical realignments, and new opportunities
? Manage logistics of Supplier Travel, Public Relations Initiatives, Events, and Programs
? Coordinate with outside agencies as necessary (packaging, PR, events, etc.)
? Support sales force requests for brand information, artwork, pricing, and special initiatives
? Liaise with suppliers on wine release & technical data
? Oversee and update online branded information and website maintenance/design
? Act as Brand representative / spokesperson at industry and special events if necessary
? Assist in innovation / line extensions.
? Supervise Marketing assistant and design interns. Make staffing and hiring decisions within marketing department.
EXPERIENCE AND QUALIFICATIONS:
? Bachelor's degree required; Degree in Marketing or Business preferred
? 2+ years experience in marketing and brand management with a consumer products or similar company; alcohol beverage experience a plus
? Superior analytical skills with strong business acumen
? Excellent verbal and written communication skills; exceptional presentation skills
? Strong computer skills are a must. (Excel, Outlook, Word, PowerPoint)
? Intermediary skills in design and printing production and related software are required (Photoshop, Illustrator, Adobe pro)
? Interest in the wine industry a strong plus.
? A capability to speak Chinese is not compulsory but remains an advantage.
? Fluency in English a must.
公司介绍
Montrose Fine Wines imports and distributes premium wines in China,HongKong&Macau.Our portfolio has a worldwide selection;encompassing an enormous diversity of styles,structures and tastes.Over the last 15 years,Montrose has supplied its customers with some of the finest names in the wine industry;building a reputation for combining quality with great value and excellent customer service.
If you are passionate about wine we would love to hear from you.
If you are passionate about wine we would love to hear from you.
联系方式
- Email:cheryl@montrose.com.hkTASKS
- 公司地址:上班地址:上海市闸北区俞泾港路11号