Media Data and Insights Manager
上海蓝瀚广告有限公司
- 公司规模：150-500人
- 公司性质：外资(欧美)
- 公司行业：广告
职位信息
- 发布日期：2016-09-29
- 工作地点：上海-静安区
- 招聘人数：1人
- 语言要求：英语 熟练
- 职位月薪：10000-14999/月
- 职位类别：市场/营销/拓展经理 市场分析/调研人员
职位描述
职位描述：
Media Data and Insights
Client: Lincoln Motor Company (China)
Reports to: Analytics and Insights Director
This role will focus on measuring media performance, efficiency, and results as they relate to business goals and KPIS. We are seeking a candidate who has a strong understanding of media data, KPIs, and evaluation methodologies who can tie results and learnings back to the business. Simply put, is our media impacting our business? If so, how?
The candidate will work with the Lincoln client team, Lincoln analytics team, and Mindshare. The role will be roughly 30% client facing and 70% data work. The candidate should be able to construct clear, logical, and well-thought out presentations.
The candidate should also be able to adapt to new business needs and is encouraged to come up with ideas and insights based on his or her findings.
An understanding of digital, OTV, and the Chinese media landscape is a must.
Presentations and office email to be done in English, but Chinese is fine for most other work.
More Details
？ Evaluate media plan with recommendation on media channels, budget allocation and scheduling strategy
？ Excellent communication and presentation skills. Able to convince and influence other effectively
？ High energy level, excellent listening skills and able to manage multiple tasks and initiatives simultaneously
？ Solid interpretation and competency of media concepts, of media research software programs and of system, ie monitoring, invoicing, placement of orders, briefing etc
Please send your CV (ENG preferred) to linda.ding@gtb.com if interested, with job title indicated in the subject. Thanks!
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Media Data and Insights
Client: Lincoln Motor Company (China)
Reports to: Analytics and Insights Director
This role will focus on measuring media performance, efficiency, and results as they relate to business goals and KPIS. We are seeking a candidate who has a strong understanding of media data, KPIs, and evaluation methodologies who can tie results and learnings back to the business. Simply put, is our media impacting our business? If so, how?
The candidate will work with the Lincoln client team, Lincoln analytics team, and Mindshare. The role will be roughly 30% client facing and 70% data work. The candidate should be able to construct clear, logical, and well-thought out presentations.
The candidate should also be able to adapt to new business needs and is encouraged to come up with ideas and insights based on his or her findings.
An understanding of digital, OTV, and the Chinese media landscape is a must.
Presentations and office email to be done in English, but Chinese is fine for most other work.
More Details
？ Evaluate media plan with recommendation on media channels, budget allocation and scheduling strategy
？ Excellent communication and presentation skills. Able to convince and influence other effectively
？ High energy level, excellent listening skills and able to manage multiple tasks and initiatives simultaneously
？ Solid interpretation and competency of media concepts, of media research software programs and of system, ie monitoring, invoicing, placement of orders, briefing etc
Please send your CV (ENG preferred) to linda.ding@gtb.com if interested, with job title indicated in the subject. Thanks!
职能类别： 市场/营销/拓展经理 市场分析/调研人员
公司介绍
About GTB
Headquartered in Dearborn, Michigan and founded in 2007, GTB is an industry-leading advertising and communications agency. Formerly known as Team Detroit, Blue Hive, and Retail First, the agency unified under the single name GTB in May of 2016. A WPP company, GTB has 49 global offices across 6 continents. Clients include Ford Motor Company, Johnson Controls, Ohio Art, and Purina among others.
Visit www.gtb.com for more information.
Headquartered in Dearborn, Michigan and founded in 2007, GTB is an industry-leading advertising and communications agency. Formerly known as Team Detroit, Blue Hive, and Retail First, the agency unified under the single name GTB in May of 2016. A WPP company, GTB has 49 global offices across 6 continents. Clients include Ford Motor Company, Johnson Controls, Ohio Art, and Purina among others.
Visit www.gtb.com for more information.
联系方式
- Email：serena.wu@gtb.com
- 公司地址：地址：span恒丰路399号达邦协作广场25楼