上海招聘

Purpose
Retaining existing customer only costs 1/5 of gaining a new customer. The big task for IKEA FAMILY is to recruit, retain and develop existing customers so that we drive business growth in a cost efficient way. So IKEA FAMILY is the great local tool for the store to generate quality visitation and sell more of the total IKEA range. The store FAMILY manager will maximize contribution of this loyalty program to support the store to achieve its goals. This person will also contribute to national FAMILY strategy and investment plan to secure best ROI.

Mandate
Store FAMILY manager is a crucial member in line manager function. To recruit, retain and develop the existing customers in the market. To influence the store SSG and commercial group, collaboration, generate buy-in to maximize the contribution of FAMILY in the market. To strengthen FAMILY internal communication among co-workers and across the store.

Main Responsibilities and Duties
Recruit members and identify members
Duty One: Convert as many visitors as possible to be members by communicating member benefits in the FAMILY shop and around the store on each store touch point and engage the whole store to maximize recruitment
Duty Two: collaborate with commercial team to identify right FAMILY offers to recruit and identify more members
Build rich knowledge about members
Duty One: Constantly gain customer insight through MDB (marketing database), member panel and other integrated research resources
Duty Two: React on analysis result and share to the store and management team
Deliver relevant communication to activate members and drive traffic
Duty One: Based on customer insight from database and store commercial calendar to formulate local FAMILY communication plan, develop segmentations to increase relevancy.
Duty Two: Secure quality execution.
Measurement and tracking
Duty One: Continuously improve and optimize campaign planning by implementing measurement and tracking tools
Duty Two: Follow up on ROI for all campaigns and share the learning to the store
Budget planning and controlling
Duty One: Forecast FAMILY communication budget and have the sense of integration of PR, web and research to maximize use of line manager budget
Duty Two: Safeguard the central investment in local market
Internal communication and influencing
Duty One: Influence the store SSG and commercial group, collaboration, generate buy-in to maximize the contribution of FAMILY to support IKEA positioning and growth in the market.
Duty Two: Strengthen internal communication among co-workers to increase understanding of IKEA FAMILY and profile FAMILY as the great local tool to support IKEA positioning and growth.

Knowledge
A strong understanding of the IKEA Concept
An ambassador of the IKEA Values
Marketing the IKEA Way
Management & Leadership
Rich local market knowledge and customer insight
Knowledge of relationship marketing & marketing database (MDB)

Motivation
IKEA vision and business/HR idea
Passion for improving life at home and Learning!
Passion for retail industry
Energy on building strong IKEA brand in local market
Working with people and influence the organization, collaboration, generate buy-in and support the IKEA positioning and growth in the local market
Drive traffic to local store

Capability
Able to think strategically and formulate local action plan
Able to influence people, collaboration, generate buy-in
Able to form strong working relationships with all levels of management in the store
Have highly effective and creative written and verbal communication skills.
Secure good brand identify in communicating with members
Able to analyze from MDB and formulate the conclusion

宜家家居于1943年创建于瑞典，“为大多数人创造更加美好的日常生活”是公司自创立以来一直努力的方向。
宜家在欧洲，美洲以及亚太地区的40个国家中有超过333家门店。在宜家眼里，中国是全球最具潜力的零售市场。截止到2017年，宜家已经在上海，北京，广州，成都，深圳，南京，大连，沈阳，天津，无锡，宁波，武汉，重庆，杭州和西安先后设立了24家零售商场，3家购物中心和2个提货中心。在未来，宜家将在中国新开更多新店。
优秀的企业文化和充分开放的职业发展平台成为宜家吸引和挽留员工的最大亮点。也许宜家不适合每一个人，但或许正是你梦想的地方！
上海的第三家商场宝山商场已于2013年盛大开业，目前以下职位正在积极招募当中，如果您热爱家居生活并对我们的理念感兴趣，请加入我们！
更多信息，请浏览：www.ikea.com.cn