Digital Marketing Supervisor/新媒体市场主管(职位编号:00039855)
欧司朗光电半导体(中国)有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:电子技术/半导体/集成电路
职位信息
- 发布日期:2015-05-18
- 工作地点:上海
- 招聘人数:1
- 学历要求:本科
- 职位月薪:面议
- 职位类别:市场/营销/拓展经理 市场企划经理/主管
职位描述
1. Support to maintain media network in APAC for both traditional and digital media, take charge of monthly media AD placing coordination and generate media coverage report.
2.Help to develop new cooperation media channel and model to support on APAC digital campaign strategy. Be innovative to experiment with new ideas and approaches.
3. Responsible for website maintenance, online campaign execution, social media, etc. make sure all digital platform monitored and support to get data analysis ready for digital reports, able to organize varity resources to meet KPI and achieve sustainable improvement. Follow approval process with OS HQ and ensuring the implementation of the Corporate Design Guidelines on all levels.
4. Handling media inquires for PR iniciatives/article requirement, able to draft press release/social media contents also manage soft articles base on request to make sure on-going exposures on media. Good copywriting and proof-reading skills are needed. Ensuring the official OS approval process with OS HQ and work with the OS press officer when request.
5 Work closely with Online Experts at OS HQ to develop and support the online/web strategy for the APAC region.
6. Prepare market research to analyse competitor trendency and provide insights for business decisions.
Job Requirement:
1. 6+ years marketing communication working experience in multi-national company/PR agency/marketing service agency
2. 3+ years digital marketing experience (includes Website, e-promotions, SEO/PPC etc.)
3. Integrated digital marketing & media relationship management skill with proven track record is necessary
4. Ability to thrive in a fast-paced, dynamic and deadline-driven environment
5. Fluent oral and written communication skills in Chinese & English.
6. Bachelor degree in marketing, communications, journalism or related discipline. Majored in Public Relations, marketing is preferred.
公司介绍
联系方式
- 公司地址:无锡新区锡勤路57号
- 邮政编码:214000