Media planner/Executive
狄杰斯企业管理咨询(上海)有限公司
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:计算机软件 互联网/电子商务
职位信息
- 发布日期:2015-05-18
- 工作地点:上海
- 招聘人数:1
- 职位月薪:面议
- 职位类别:前台接待/总机/接待生
职位描述
1. Main responsibilities:
Support client to manage media budgets and spending levels, develop integrated media strategy & planning, make decisions regarding placement tactics, optimize return on investment for media planning and advertising management.
2.Closely work with vendor partners, support campaign and projects through the development and implement media buying policies and optimization plans to ensure maximum effectiveness, to ensure strong negotiation resulting in breakthrough, efficient and effective media deals. Identify unique media buying opportunities. Pursue significant business opportunities and added-value programs via media partnerships.
3.Analyze results of media efforts and develop measures of success. Ensure programs result in highest possible levels of business benefit. Maintain accurate spending forecasts and update as needed; manage all activity for media budget tracking.
4.Develop and coordinate breakthrough, integrated programs across agency disciplines and deliver excellent executions through integrated campaigns and projects. Supervise creative material delivery scheduling and quality. Coordinate the development, production and distribution of audio-visual materials, web-based advertisements and other broadcast media materials.
5.Working with internal & external disciplines to infuse the media program with innovation and strategic vision.
Requirements:
1.1 year+ experience in digital media planning & buying
2.Fluent in English (written, spoken)
3.In-depth knowledge and understanding of China digital media and digital communication in general
4.Strong team spirit, project management and organizational skills, able to work in a big team and drive collaborative achievement.
5.Proactive, out-going, energetic
公司介绍
DIGITAS是一家全球领先的专业数字营销公司,在中国是唯一专长于创意设计、技术开发和实施网络营销解决方案全案的4A公司。
DIGITAS大中国区分公司覆盖了中国两个主要城市(上海和香港),拥有自己的知识产权,为中国市场提供符合国际标准的服务,同时在以上相关地区都有经验丰富的专业团队。
Digitas 致力于帮助世界知名品牌发展、吸引和拓展客户关系,使其能从中获益。Digitas 将媒体、营销、技术、创意、想象与分析融为一体,激发消费者与品牌之间的情感联系。Digitas同时拥有和运营着品牌内容平台——The Third Act,独立医药营销品牌——Digitas Health,以及全球唯一的专业技术和数字制作公司——Prodigious Worldwide。
Prodigious Worldwide 作为Digitas旗下的全球生产和研发中心,致力于数字化创新方案的提供、应用软件和网站的开发,并承接诸多来自欧美的大型项目,如应用软件、CRM、电子商务、CMS及网站建设等等。
Digitas与姐妹公司Razorfish, Starcom MediaVest, ZenithOptimedia, VivaKi Exchange和Nerve Center一起,隶属于阳狮集团【全球第三大传播集团和第二大媒体咨询与购买集团,在数字营销和医药营销方面全球领先】旗下的VivaKi ,VivaKi是全球最大的媒体咨询、策划、沟通和新媒体营销集团之一,能利用旗下公司的规模效应来开发新业务、新工具和新的合作伙伴。
Digitas Greater China诚邀诸多有识之士加盟,一经录用,即提供优厚薪有竞争力的资及福利待遇。