Associate Manager of Optimization
博睿传播
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:广告
职位信息
- 发布日期:2015-06-13
- 工作地点:广州
- 招聘人数:若干
- 语言要求:英语良好
- 职位月薪:面议
- 职位类别:其他
职位描述
Position Title: Associate Manager of Optimization 数据优化副经理
Department : Audience On Demand
Location: Guangzhou
Description:
The Audience on Demand Associate Manager of Optimization utilize AOD’s market leading technology capabilities to develop, execute, and optimize RTB campaigns:
The ideal candidate must have experience with both digital campaign management and optimization. Prior experience within DSP landscape is a plus.
Most importantly, the candidate must possess a strong inner drive to enjoy working with some of the finest minds in the industry, and truly be a part of something unique that will have a lasting impact on the Publicis network of agencies.
Responsibilities:
? Work with solution manager, planning and analytics teams to exceed our clients’ campaign goals and objectives.
? Ensure workflow processes are followed for optimal implementation and optimization of the campaign
? Actively monitor all campaigns to ensure they perform as per the advertiser goals and meet the contracted budget on time.
? Identify opportunities to improve performance and delivery of all campaigns
? Identify and resolve campaign delivery/reporting issues as they arise.
? Interpret campaign metrics and identify trends.
Minimum Qualifications:
? 4-year college degree, preferably in Computer Science, Mathematics, or related field
? 3+ years of optimization, with special emphasis on DSP, SEM, SEO
? 2+ years of experience in digital platform tools preferred
? Proficiency in Microsoft Office solutions, particularly Excel, Access, and Powerpoint
? Strong analytical thinking and mathematical skills and strong attention to detail
? Data sensitive and quick insight from mass data
Department : Audience On Demand
Location: Guangzhou
Description:
The Audience on Demand Associate Manager of Optimization utilize AOD’s market leading technology capabilities to develop, execute, and optimize RTB campaigns:
The ideal candidate must have experience with both digital campaign management and optimization. Prior experience within DSP landscape is a plus.
Most importantly, the candidate must possess a strong inner drive to enjoy working with some of the finest minds in the industry, and truly be a part of something unique that will have a lasting impact on the Publicis network of agencies.
Responsibilities:
? Work with solution manager, planning and analytics teams to exceed our clients’ campaign goals and objectives.
? Ensure workflow processes are followed for optimal implementation and optimization of the campaign
? Actively monitor all campaigns to ensure they perform as per the advertiser goals and meet the contracted budget on time.
? Identify opportunities to improve performance and delivery of all campaigns
? Identify and resolve campaign delivery/reporting issues as they arise.
? Interpret campaign metrics and identify trends.
Minimum Qualifications:
? 4-year college degree, preferably in Computer Science, Mathematics, or related field
? 3+ years of optimization, with special emphasis on DSP, SEM, SEO
? 2+ years of experience in digital platform tools preferred
? Proficiency in Microsoft Office solutions, particularly Excel, Access, and Powerpoint
? Strong analytical thinking and mathematical skills and strong attention to detail
? Data sensitive and quick insight from mass data
公司介绍
博睿传播(VivaKi Exchange)是法国阳狮集团(Publicis Groupe)旗下专司媒介购买与多元化服务的子公司,为阳狮集团旗下两大媒介代理星传媒体(Starcom MediaVest Group)和实力传播(ZenithOptimedia)的全球品牌客户掌管高达831亿美元的广告与营销费用。
博睿传播创造性的提供给广告主、代理公司、媒体一个交易、议价的平台。业务涉及媒介购买、谈判及多元化的营销传播服务包括电视媒体、平面媒体、数字媒体、电台媒体、户外媒体、内容营销与产品植入等等。
博睿传播于2006年自星传媒体与实力传播拆分独立组成专业媒介购买公司以来,迅速成为中国最大的媒介购买公司之一。我们全心致力于提升客户的投资回报(ROI);将客户的广告费用以“投资”(而非“花费”)的经营原则,力求耕耘收获最大的商业回报。
博睿传播创造性的提供给广告主、代理公司、媒体一个交易、议价的平台。业务涉及媒介购买、谈判及多元化的营销传播服务包括电视媒体、平面媒体、数字媒体、电台媒体、户外媒体、内容营销与产品植入等等。
博睿传播于2006年自星传媒体与实力传播拆分独立组成专业媒介购买公司以来,迅速成为中国最大的媒介购买公司之一。我们全心致力于提升客户的投资回报(ROI);将客户的广告费用以“投资”(而非“花费”)的经营原则,力求耕耘收获最大的商业回报。
联系方式
- 公司地址:上海市静安区铜仁路299号东海广场26-28楼
- 邮政编码:200040