上海招聘

We're Looking for a Digital Marketing Manager for our client.

Their local marketing team works with the region headquarters as well as the local markets to drive accelerated growth in the region.

The Digital Initiatives Group (DIG) is the business unit within Company. charged with bringing our‘s brands to life on a variety of interactive platforms (online, video game consoles, handhelds, mobile, eCommerce and emerging media).

The Greater China team and DIG are seeking a Sr. Manager/Manager of Digital Marketing. This person will drive the development and execution of regional digital strategy & initiatives for Our’s Asia Pacific Region across the portfolio of brands. This leader will be responsible for partnering with the region DIG team and the local markets to ensure that digital platforms and initiatives (including but not limited to web, social, and mobile) are integrated from the very beginning of regional marketing plan development through execution.


KEY RESPONSIBILITIES:
? Embed with the Chinese marketing team as a core team member to develop digital strategies, tactics, and assets as integral elements of the overall brand strategy and regional and local marketing plans
? Ensure global digital campaigns & initiatives align with regional and local initiatives and business needs
? Develop and manage the members of the Digital Marketing team (project managers) to become champions in planning and execution within the organization
? Leverage internal functional specialists/teams to develop strategies, tactics, platforms, and assets to be deployed across web, social, mobile, and in-store channels
? Collaborate with global digital marketing teams to identify highly successful local or regional initiatives to drive best practice sharing
? Accurately manage timelines, resources and budget across all regional and local campaigns to ensure goals and objectives are met
? Work closely with internal and external partners to maintain best practices, stay abreast of industry and regional/local trends
? Define core business objectives and performance measurements that map to measurable business results
? Track performance of digital marketing programs on an on-going basis to establish best practices, while comparing against internal and industry benchmarks
? Analyze results to insure that insights are integrated into current and future strategies, as well as develop frameworks to help refine our shopper, consumer, and customer strategies


QUALIFICATIONS:
? Highly creative and collaborative leader who prides themselves on defining strategy and using data for decision making
? Strong interpersonal skills and ability to lead through influence
? Ability to quickly pivot between high level strategic thinking and detailed tactical execution and implementation
? Demonstrates strong knowledge and thorough understanding of digital landscape.
? Test/learn/expand mentality, willingness to learn from mistakes and move forward
? Highly organized, self-starter, must be willing to jump in and get the job done if necessary.
? Ability to effectively manage multiple projects in a fast-paced, highly demanding environment.
? Excellent reporting and analytic skills, both quantitative and qualitative, with strong attention to detail.
? MBA preferred, minimum 5+ years of experience, preferably marketing and commercial execution

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