上海招聘

Position Purpose
Accountable for the planning and execution of an assigned growth strategy of the company. To assist and contribute to the development of a tactical marketing plan for a given segment of the business or consumer segment. Key customers include: CMO, Director, Managers, Business Research, Menu, Operations, Accounting Center, IS, Equipment, Legal and external agencies.

Principal Accountabilities
In addition to following McDonald’s policies and procedures, principal accountabilities include, but are not limited to:

Tactical Execution
？ Assist in the development and implementation of a growth platform strategy
？ Work closely with CBI team to identify relevant consumer and business insights for a strategically well grounded marketing plan
？ Lead the execution of all marketing activities in relation to the growth platform
？ Accountable for developing a project timeline in conjunction with relevant agencies and insure timely execution
？ Accountable for using budget allocated to specific program in the most cost effective way possible and always keeping project within budget
？ Look for innovation in program execution from promotional tactic to graphic and creative approach
Business Building
？ Execute detailed plan and calendar to expand sales and achieve the assigned sales revenue goal
？ Work with CBI department to conduct any research necessary to validate promotional program design as well as to track program effectiveness
？ Assist in the development of projections for promotional items
？ Work with Finance department to continuously monitor and measure effectiveness of promotions
？ Identify improvement opportunities during the process of executing marketing plan for a successful implementation of the Marketing plan and calendar
？ Guide and monitor regional and local stores to execute the marketing plan with relevant activities while promoting products and services to enhance the brand image
？ Tracking and evaluating marketing programs and feedback to Director
？ Provide regular business review to Marketing Director and diagnose what’s working and what’s not working
Brand Building
？ Ensure all marketing activities designed and implemented are uniquely own-able to McDonald’s
？ Ensure consistent brand positioning, personality and tone of voice across all forms of marketing communications
Relationships
？ Insure environment and gain consensus for the development of tactics from all relevant departments such as SCM, Operations, and Accounting
？ Insure communication throughout marketing department of progress and gain approval of any changes in tactical approach
？ Insure seamless communication with agencies and suppliers
？ Establish a productive environment of partnership that encourages free exchange of ideas and innovations with the agencies

People/Team
？ Provide on-going feedback to direct report for his/her continuous improvement
？ Ensure all activities stay within given budget

麦当劳是世界第一的餐厅品牌和世界零售食品服务业的领先者，在全球118个国家和地区拥有超过32000家餐厅，每天为6000万顾客提供优质食品，务求成为顾客最喜爱的用餐场所及用餐方式。

1955年，世界上第一家麦当劳餐厅由创始人雷?克洛克（Ray Kroc）在美国芝加哥伊利诺伊州Des Plaines成立，黄金拱门下的美味汉堡和亲切服务，立刻受到各界人士的欢迎。

从1990年深圳第一家餐厅开业起，麦当劳至今在中国大陆开店总数已近1300家，拥有员工近70000名，其中99.9%是中国员工。中国是麦当劳新店开业规模最大的市场——我们的餐厅分布在全国26个省、市、自治区，餐厅数量以平均每年17%的数量增长。到2013年，中国将会成为麦当劳全球的第三大市场。

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