医疗 Marketing & Digital Communication Specialist
耘智信息科技（上海）有限公司
- 公司规模：少于50人
- 公司性质：外资（非欧美）
- 公司行业：计算机软件 专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2015-04-15
- 工作地点：上海-静安区
- 招聘人数：2
- 工作经验：5-7年
- 学历要求：本科
- 语言要求：英语精通
- 职位月薪：面议
- 职位类别：市场/营销/拓展主管 市场/营销/拓展经理
职位描述
Job Description
－Plan and execute digital marketing activities to support brand awareness and new users’ acquisition
－Develop and write digital content and maintain content publishing editorial calendar
－Manage and create content to optimize SEO
－Define/implement paid digital efforts, including WeChat/mobile advertising and SEM
－Define/Implement email marketing campaigns
－Run off line programs leveraging B2B and media partnerships
－Analyze and report on customer insights and behavior
－insights to improve communication and digital platforms
－Track analytics for all digital-marketing related activities, report key learnings and recommendation to
－improve business impact
－Manage relationships with third-party service agencies and freelance designers to ensure any outsourced work is consistent, high quality, cost-effective
－Identify new tactic/channel and partnership opportunities
Required Education, Experience, Knowledge, Skills & Abilities
－Bachelor's degree in Marketing, Communications, journalism or related field
－Minimum 3 years of progressive digital marketing experience with evidence of brand communication and related content management
－Worked at least 3 years in a company/agency for B2C product or service offering
－Must have proven ability to translate customer insights into successful digital marketing programs and a high degree of creativity to create new ways to communicate to customers
－Strong digital copywriting, design, content marketing and erbal communication skills required
－Experience in website management/basic HTML/content management systems
－Native Mandarin speaker with strong Chinese written skill for writing/reviewing copy of marketing material
－Good in English
Preferred:
－5+ years relevant experience in online marketing and ecommerce
Strong ability to present digital marketing concepts and receive feedback
－Understanding of user-design, graphic design and interface principles and responsive and mobile design
－Prior marketing communications or digital marketing experience in a medical device, pharmaceutical or healthcare-related environment
－International and startup experience is a plus
－Plan and execute digital marketing activities to support brand awareness and new users’ acquisition
－Develop and write digital content and maintain content publishing editorial calendar
－Manage and create content to optimize SEO
－Define/implement paid digital efforts, including WeChat/mobile advertising and SEM
－Define/Implement email marketing campaigns
－Run off line programs leveraging B2B and media partnerships
－Analyze and report on customer insights and behavior
－insights to improve communication and digital platforms
－Track analytics for all digital-marketing related activities, report key learnings and recommendation to
－improve business impact
－Manage relationships with third-party service agencies and freelance designers to ensure any outsourced work is consistent, high quality, cost-effective
－Identify new tactic/channel and partnership opportunities
Required Education, Experience, Knowledge, Skills & Abilities
－Bachelor's degree in Marketing, Communications, journalism or related field
－Minimum 3 years of progressive digital marketing experience with evidence of brand communication and related content management
－Worked at least 3 years in a company/agency for B2C product or service offering
－Must have proven ability to translate customer insights into successful digital marketing programs and a high degree of creativity to create new ways to communicate to customers
－Strong digital copywriting, design, content marketing and erbal communication skills required
－Experience in website management/basic HTML/content management systems
－Native Mandarin speaker with strong Chinese written skill for writing/reviewing copy of marketing material
－Good in English
Preferred:
－5+ years relevant experience in online marketing and ecommerce
Strong ability to present digital marketing concepts and receive feedback
－Understanding of user-design, graphic design and interface principles and responsive and mobile design
－Prior marketing communications or digital marketing experience in a medical device, pharmaceutical or healthcare-related environment
－International and startup experience is a plus
公司介绍
www.seedlinktech.com
Seedlink致力提供更好的软件与服务,助力企业披榛采兰,鸾翔凤集.
在知识经济时代,教育培养的成本降低,但人才的输出质量却与行业需求脱节.我们的使命就是解决企业的畴咨之忧,使其人尽其才,才尽其用.
宗旨:
我们秉承客户第一的服务理念,以“关注企业需求，实现企业价值”为目标,向客户提供全面优质的互联网应用服务
愿景:
以人为本是企业常青的基石,可持续创新是努力迈向伟大公司的坚持:
我们都是充满感情,渴望成功和富有想象力的人,在任何时期都保持进取和乐观精神. 我们鼓励放权、平等、尊重与分享.
为客户创造持久的价值是我们的产品和服务不断进步的原动力
我们追求基于高度信任的合作伙伴关系，积极推动资源互补，实现多赢协作
我们通过精益创业和进化敏捷开发的思维，打磨持续创新的精神
Seedlink致力提供更好的软件与服务,助力企业披榛采兰,鸾翔凤集.
在知识经济时代,教育培养的成本降低,但人才的输出质量却与行业需求脱节.我们的使命就是解决企业的畴咨之忧,使其人尽其才,才尽其用.
宗旨:
我们秉承客户第一的服务理念,以“关注企业需求，实现企业价值”为目标,向客户提供全面优质的互联网应用服务
愿景:
以人为本是企业常青的基石,可持续创新是努力迈向伟大公司的坚持:
我们都是充满感情,渴望成功和富有想象力的人,在任何时期都保持进取和乐观精神. 我们鼓励放权、平等、尊重与分享.
为客户创造持久的价值是我们的产品和服务不断进步的原动力
我们追求基于高度信任的合作伙伴关系，积极推动资源互补，实现多赢协作
我们通过精益创业和进化敏捷开发的思维，打磨持续创新的精神