(4A机构 零售业)营销策划高级经理
耘智信息科技（上海）有限公司
- 公司规模：少于50人
- 公司性质：外资（非欧美）
- 公司行业：计算机软件 专业服务(咨询、人力资源、财会)
职位信息
- 发布日期：2015-04-15
- 工作地点：上海
- 招聘人数：1
- 工作经验：8-9年
- 学历要求：本科
- 语言要求：英语精通
- 职位月薪：面议
- 职位类别：市场企划经理/主管 市场/营销/拓展经理
职位描述
POSITION SUMMARY:
-The Senior Strategic Planner oversees the development of insight, strategy and planning of shopper marketing programs. He/she is an important contributor to the overall strategic direction of the account. The Senior Planning Manager, partners with Account, Creative colleagues to effectively plan programs, ensuring that they deliver the best product, and contribute significantly to the Client’s business. With experience grounded in Retail and Digital/Shopper activation strategies, the Senior Strategic Planner will be well poised to help teams navigate toward successful programs.
Qualifications:
-At least 5 years of Account/Strategic planning experience at an agency.
-Strong research and analytical skills required to meet qualitative challenges
-Provide interpretation and presentation into thought provoking creative briefs and marketing ideas.
-Be passionate about great creative work and help the creative team generate the best work
-Shopper and Customer/Trade marketing experience within the retail landscape
-Strong verbal, written, and presentation skills in both Mandarin and English
Responsibilities:
-Deliver best-in-class insightful promotions strategy bringing consumer insights to life
-Interrogate research & market data, extract consumer & shopper insights and communicate those insights to internal teams and to the client(s)
-Undertake secondary and primary research for projects.
-Write appropriate summaries, briefs and presentations.
-Maintain a deep understanding of the client's business and competitive environment.
-Undertake day-to-day team and client contact.
-Apply strategic skill set to assist in the development of client's business
-Providing strategic insight and thought leadership from program development to agency POVs.
-Participate in the development of the client's annual business planning process.
-Lead the development of compelling creative briefs that inspire the team.
-Sift through data, finding patterns to create insights
-Exhibit mastery of written business communication as well as presentation skills
-Lead strategic internal and client presentations.
-The Senior Strategic Planner oversees the development of insight, strategy and planning of shopper marketing programs. He/she is an important contributor to the overall strategic direction of the account. The Senior Planning Manager, partners with Account, Creative colleagues to effectively plan programs, ensuring that they deliver the best product, and contribute significantly to the Client’s business. With experience grounded in Retail and Digital/Shopper activation strategies, the Senior Strategic Planner will be well poised to help teams navigate toward successful programs.
Qualifications:
-At least 5 years of Account/Strategic planning experience at an agency.
-Strong research and analytical skills required to meet qualitative challenges
-Provide interpretation and presentation into thought provoking creative briefs and marketing ideas.
-Be passionate about great creative work and help the creative team generate the best work
-Shopper and Customer/Trade marketing experience within the retail landscape
-Strong verbal, written, and presentation skills in both Mandarin and English
Responsibilities:
-Deliver best-in-class insightful promotions strategy bringing consumer insights to life
-Interrogate research & market data, extract consumer & shopper insights and communicate those insights to internal teams and to the client(s)
-Undertake secondary and primary research for projects.
-Write appropriate summaries, briefs and presentations.
-Maintain a deep understanding of the client's business and competitive environment.
-Undertake day-to-day team and client contact.
-Apply strategic skill set to assist in the development of client's business
-Providing strategic insight and thought leadership from program development to agency POVs.
-Participate in the development of the client's annual business planning process.
-Lead the development of compelling creative briefs that inspire the team.
-Sift through data, finding patterns to create insights
-Exhibit mastery of written business communication as well as presentation skills
-Lead strategic internal and client presentations.
公司介绍
www.seedlinktech.com
Seedlink致力提供更好的软件与服务,助力企业披榛采兰,鸾翔凤集.
在知识经济时代,教育培养的成本降低,但人才的输出质量却与行业需求脱节.我们的使命就是解决企业的畴咨之忧,使其人尽其才,才尽其用.
宗旨:
我们秉承客户第一的服务理念,以“关注企业需求，实现企业价值”为目标,向客户提供全面优质的互联网应用服务
愿景:
以人为本是企业常青的基石,可持续创新是努力迈向伟大公司的坚持:
我们都是充满感情,渴望成功和富有想象力的人,在任何时期都保持进取和乐观精神. 我们鼓励放权、平等、尊重与分享.
为客户创造持久的价值是我们的产品和服务不断进步的原动力
我们追求基于高度信任的合作伙伴关系，积极推动资源互补，实现多赢协作
我们通过精益创业和进化敏捷开发的思维，打磨持续创新的精神
Seedlink致力提供更好的软件与服务,助力企业披榛采兰,鸾翔凤集.
在知识经济时代,教育培养的成本降低,但人才的输出质量却与行业需求脱节.我们的使命就是解决企业的畴咨之忧,使其人尽其才,才尽其用.
宗旨:
我们秉承客户第一的服务理念,以“关注企业需求，实现企业价值”为目标,向客户提供全面优质的互联网应用服务
愿景:
以人为本是企业常青的基石,可持续创新是努力迈向伟大公司的坚持:
我们都是充满感情,渴望成功和富有想象力的人,在任何时期都保持进取和乐观精神. 我们鼓励放权、平等、尊重与分享.
为客户创造持久的价值是我们的产品和服务不断进步的原动力
我们追求基于高度信任的合作伙伴关系，积极推动资源互补，实现多赢协作
我们通过精益创业和进化敏捷开发的思维，打磨持续创新的精神