数字营销策略企划经理
泛睿体育文化传播（上海）有限公司
- 公司规模：50-150人
- 公司性质：外资(非欧美)
- 公司行业：影视/媒体/艺术/文化传播 公关/市场推广/会展
职位信息
- 发布日期：2015-05-22
- 工作地点：上海-静安区
- 招聘人数：1
- 语言要求：英语熟练
普通话精通 - 职位月薪：面议
- 职位类别：市场/营销/拓展经理
职位描述
数字营销策略企划经理
Responsibilities and Duties:
1. Assisting Clients in developing effective campaign strategies.
2. Identifying key audience segments, value propositions and contact plans.
3. Working with the brand concepts to ensure a successful integration with digital execution
4. Defining performance criteria and overseeing results measurement.
5. Ensuring campaigns stay "on strategy"during the lifecycle of the project.
6. Contribute to project opportunity identification and development.
7. This is a high visibility role, which requires good presentation, coordination, communication and negotiation skills
Required Qualifications:
1. Bachelor’s degree or equivalent.
2. Prior Leadership experience. 3-5 years’ experience in marketing.
3. Prior Project Management experience in managing marketing projects
4. 2+ yrs experience writing engagement proposals.
5. Prior Database Marketing experience.
6. 3-5 years of direct marketing techniques, metrics, and reporting.
7. Demonstrates analytical and organization skills.
8. Well-developed verbal and written communication skills.
Both Chinese and English CV are required.
Responsibilities and Duties:
1. Assisting Clients in developing effective campaign strategies.
2. Identifying key audience segments, value propositions and contact plans.
3. Working with the brand concepts to ensure a successful integration with digital execution
4. Defining performance criteria and overseeing results measurement.
5. Ensuring campaigns stay "on strategy"during the lifecycle of the project.
6. Contribute to project opportunity identification and development.
7. This is a high visibility role, which requires good presentation, coordination, communication and negotiation skills
Required Qualifications:
1. Bachelor’s degree or equivalent.
2. Prior Leadership experience. 3-5 years’ experience in marketing.
3. Prior Project Management experience in managing marketing projects
4. 2+ yrs experience writing engagement proposals.
5. Prior Database Marketing experience.
6. 3-5 years of direct marketing techniques, metrics, and reporting.
7. Demonstrates analytical and organization skills.
8. Well-developed verbal and written communication skills.
Both Chinese and English CV are required.
公司介绍
PEOPLE Marketing is a marketing communications agency in which we provide media relations, event management and sponsorship activation services.
The boutique agency has an impressive track record in beverage category. Not only we are PR specialists in managing media relations for beverage brands but we are also savvy in creating programs that engage consumers & generate PR mileage. We are also particularly experience in consumer event creation and sponsorship activation.
WE ARE A SHOP THAT SELL IDEAS.
WE EMBRACE IDEAS. INTERESTING IDEAS.
IDEAS THAT ARE ENTERTAINING.IDEAS THAT SELLS.
IDEAS ARE EVERYTHING TO US.
WE CALL OURSELVES PEOPLE.
WHERE LIKE-MINDED PEOPLE COLLABORATE TO MAKE IDEAS AS A LIVING. WITHOUT THESE PEOPLE,THERE'S NO PEOPLE.
Now PEOPLE Marketing is open to welcome those energetic, devoting and bright talents with a passion to join our star team.
The boutique agency has an impressive track record in beverage category. Not only we are PR specialists in managing media relations for beverage brands but we are also savvy in creating programs that engage consumers & generate PR mileage. We are also particularly experience in consumer event creation and sponsorship activation.
WE ARE A SHOP THAT SELL IDEAS.
WE EMBRACE IDEAS. INTERESTING IDEAS.
IDEAS THAT ARE ENTERTAINING.IDEAS THAT SELLS.
IDEAS ARE EVERYTHING TO US.
WE CALL OURSELVES PEOPLE.
WHERE LIKE-MINDED PEOPLE COLLABORATE TO MAKE IDEAS AS A LIVING. WITHOUT THESE PEOPLE,THERE'S NO PEOPLE.
Now PEOPLE Marketing is open to welcome those energetic, devoting and bright talents with a passion to join our star team.