上海招聘

Reports to: Account Director / General Manager
工作汇报：客户总监、总经理

Main Role & Responsibilities
主要职责

？ We are launching a long-term content marketing platform for a leading corporate client (blog and membershipwebsite) aimed at designers and architecture in China with plans to make this a regional (and possibly globalplatform) within the next 12 months.
我们正为某行业顶尖客户筹备长期线上市场营销平台（博客及会员平台）。通过该平台，我们希望在将来的12个月内吸引更多中国，乃至于全球的建筑师设计师。
？ We are looking for an experienced editor to plan, drive and execute the content strategy for the website, working with research and writing team to deliver world class, magazine level editorial content. The editor will also help to drive content generation from events and activation activities with architects and designers around China.
我们现招聘一名有经验的编辑参与此项目：筹划执行网站内容，并与调研及写作团队一起创作世界级杂志内容。编辑也会参与中国境内建筑师设计师活动相关撰稿。

EDITORIAL VISION AND PLANNING
编辑规划
？ Work with client and agency team as well as internal editorial resources on editorial and content planning from content themes, seasonal themes and content and interview planning as well as providinghigh-level guidance on content layout decisions.
与客户、第三方团队及内部编辑团队协作完成编辑内容计划，包括内容、季节性专题、采访规划及构架设计
？ Work with the team to research, plan and articulate the editorial vision for the next 12 months of content.
年度编辑规划
？ Research and build comprehensive understanding of interests and content needs of interior designers and architects understanding the differences between local Chinese market as well as the global design trends and put in place processes to review, recommend and drive content agenda.
深入研究国内外设计师建筑师需求，并制定相应上线内容
？ Able to plan editorial direction and execution and able to judge high quality global and local content resources.
能够规划编辑方向及执行，判别国内外高质量内容源。

EDITORIAL PROCESS AND QUALITY CONTROL
编辑流程及质量控制
？ Build editorial, writing and review process including timelines, quality control, photos, illustration and layout and ensure that we have sufficient resources to build a high quality final product.
制定编辑，撰稿及审核流程，包括时间节点、质量控制、照片插图排版及相关资源，确保高质量产品的完成
？ Work with writer / social media executive to research trending local and global topics in the field of design and architecture.
与撰稿人及社交媒体执行一起研究国内外建筑设计领域趋势
？ When necessary able to lead writers and freelance resources by example in crafting a final product.
带领并指导撰稿人完稿
？ Develop and drive best practices for content development within the agency for client content but also marketing collateral including brochures, success stories, white papers, press releases, news items and articles, website content, newsletters aimed at the target market.
客户内容及市场推广内容开发，包括：手册、成功案例、白皮书、媒体稿、新闻、网站内容、时事通讯等

CLIENT AND AGENCY ALLIGMENT
客户关系
？ Work with agency leadership and key local, regional and global clients to drive editorial alignment.
与主要本地、区域及全球客户协调编辑相关事务
？ Responsible quality control of all content through the program including website stories, activation content, press releases and auxiliary media (including web video)
负责所有内容的质量控制，包括网站故事、活动内容、媒体稿及相关辅助媒体内容（如视频）
？ Participate brainstorm, do research according to requirements, event on-site support when necessary
需要时，参与头脑风暴、调研及活动现场支持等

Qualification Requirements
任职要求
？ The Editor must have at least 3-5 year of relevant experience in editing and/or related fields including publishing, public relations, research, advertising or media.
3至5年相关工作经验（编辑、出版、公关、调研、广告或媒体）
？ Editorial experience as well as experience conceptualizing and writing for traditional and new media including broadcast print and other collateral a big plus.
有编辑经验、传统及新媒体写作经历者优先考虑
？ Bachelor Degree, major in journalism, communications or a related field will be a plus
本科，记者、传播及相关专业优先
？ Attention to detail and ability to judge and polish writing at a professional “magazine” level.
关注细节，专业杂志写作水平
？ Interest and passion for design and architecture a huge plus.
热爱设计和建筑优先考虑
？ Develops and maintains good contact base within the editorial and writing industry in china.
有国内编辑撰稿人资源
？ Ability to actively contribute to strategic brainstorming, campaign development, creative brief development and creative execution
能够积极参与战略层次头脑风暴、推广开发、创意及执行
？ Good communication skills, can both be a good team player and able to manage a team of writers, contributors and content sources.
沟通能力强，有团队合作能力，并能领导撰稿人等
？ Must be an Native Mandarin speaker with the ability to work in an English environment and currently based in Shanghai
母语为中文，并能在英语环境中工作，现在上海

关于我们
Web2asia是一家数字营销全方位服务的广告代理公司，是淘宝网认证的合作伙伴和广告技术公司，在上海，北京和杭州设有办事处。现主要致力于多渠道营销和销售策略开发，电子商务运营以及基于效果实现的程序化购买和优化。Web2asia可以为您提供天猫、天猫国际、京东、京东国际以及微信平台的市场分析、渠道布局、营销推广、供应链管理、客户服务、数据分析、仓储物流等从店铺建立到经营管理的一站式服务。

自2006年成立以来，公司规模已发展至员工80余人，目前是中国领先的数字营销、电子商务和O2O的技术服务供应商之一。公司发展聚焦国内及国际中高端品牌，通过与品牌、平台的高度紧密战略合作，始终站在行业前沿洞悉中国电商市场变化，并在与品牌和平台的互动中积累了丰富的行业经验。尤其在母婴、家装、美妆领域拥有资深的行业背景和电商渠道实战经验。Web2asia已成功与Hipp，jELLYCAT，Hansgrohe, dm-drogerie markt, Bellroy, Louis Widmer SA ect, jako-o and Blum等国内外各大行业知名品牌进行了长期稳定的电商渠道合作。

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