上海招聘

Job Title Product Marketing/Promotion Specialist
Department Marketing
Supervisor Managing Director
Subordinate None
General View The post aims to improve product brand awareness and market competitiveness, ultimately achieve the purpose of improving the product sales and reputation by excavating the selling points of our product in depth, plotting and marketing, researching, analyzing market data and studying consumer psychology.
Responsibility
1. Select products in related category and optimize supply chain, understanding the market trend, customer demand and consumption behavior.

2. Set reasonable price strategy and design different styles of differentiated category and series, according to market and target customer positioning.

3. Design, plan and implement the advertising photography, text description, market and sales promotion, customer experience and each link of operation in whole journey.

4. Study on the products, category and market strategy of the competitors and establish the competitive strategy and development orientation.

Qualification
1. More than 2 years' working experience in e-commerce field and similar function.

2. Be familiar with the business model of ebay, amazon, trademe and such kind of B2C e-commerce platforms or other online ones.

3. Understand the consumer psychology of foreign customers, be able to constitute the marketing strategy and carry out the details like the key words, description, webpage, price and etc.

4. Foreigners and overseas returnees are preferred.

Mactrends Corporation 是一家外资性质跨境电商与自主创新品牌公司，总部设立在美国内华达州。公司最初成立自2007年，由一个新西兰的华人团队创立，目前在澳大利亚，新西兰，英国都设有全资子公司并拥有本土员工，海外公司主要核心业务是自营品牌营销海外B2C。经过多年的经营和多国市场操作，积累了丰富的基于国外当地的市场策划和平台经验。Mactrends从2009年至2013在中国杭州设立办公室，主要负责采购，物流，供应链管理。2014杭州办公室转移至上海，并且在中国区增设电子商务部门，与海外的品牌营销策划部门协同开发英，法，德，澳，新市场以及积极寻求其它如北美市场的拓展机会。

主营业务：
公司业务及市场主要为西方国家的顾客，多年在国外各个市场的操作让我们对西方市场的需求，西方人文环境的理念有了深入了解。七年来，公司重视市场调查市场分析，不仅以销售交易为终极目的。更以客户需求为起点，挖掘潜在市场，使得我们的品牌与产品深入人心。公司发展了O2O的Online线上网店Offline线下消费模式，使客户通过线上筛选服务，线下比较、体验后有选择地消费。并更近距离地接触到客户，及时接受客户需求，并迅速更新换代产品，保持行业领先。
和其他跨境电商公司不同的是，Mactrends是做自主创新公司，公司的核心竞争力是品牌和产品本身的开发，而非一般意义的出口贸易公司或者电商销售公司。我们公司的使命是建立世界被消费者认可的优质价值品牌，Put a smile on customers’ face with value of money and original inspiration of Mactrends。为客户提供更多的优质品牌产品。
公司是海外本土电商和品牌创新的先行者，早在2008年公司就推出了自己的Airmaster跳床品牌，2009-2013年在新西兰，澳大利亚，英国陆续推出了Verano，Soft Touch, UrbanBaby, Skydancer?, RetroSports, Wavestick, Econepia, Nova, Hltzman 等众多品牌，形成了目前海外电商的核心优势，发展潜力巨大。

愿景与价值观
愿景：The MacTrends vision includes sharing our quality brands and commitment to value with new customers around the globe.
价值观：Mactrends 14 points of Value, www.mactrends.com

我们的未来
随着公司的不断发展，我们正积极进驻与开拓中国区的市场，并将产品开发与策划、电商营销、供应链等核心部门搬迁至中国上海。加入我们，您不但能对西方文化与环境有更多深入的了解，更能加入新西兰创始团队，与我们共同筹划、发展。

Website
http://www.mactrends.com
Industry
International Trade and Development
Type
Privately Held
Headquarters
51Venture Drive Sunshine WestMelbourne, Victoria 3020 Australia
Company Size
11-50 employees
Founded
2007