上海招聘

Marketing Coordinator China


Overall objective:

This challenging position will provide primary support to develop market of Security, Maritime, OEM and Emerging, Detection and Surveillance in China.

The marketing coordinator has a responsible to prepare marketing plans for Marketing Manager APAC and execute agreed plans within defined budgets for Security, Maritime, OEM and Emerging, detection and Surveillance in China following Marketing Manager APAC’s guidance.

The marketing coordinator plans and executes of both print and digital advertising, public relations, trade show, seminar and projects as well as other general marketing functions.

The marketing coordinator’s primary activities include supporting Local Sales Managers of respective segments with marketing activities to help them to achieve their Sales target.

The marketing coordinator’s activities also include localization marketing materials from headquarter, and make sure all marketing materials are available.

Reports to:

The marketing coordinator’s reports to the Marketing Manager, APAC Region.

Main responsibilities:

Marketing Coordinator

? Trade Show
o Research market opportunity, discuss with sales team, and prepare Trade Show plans for Marketing Manager APAC
o Coordinate planned Trade Show with local agent and sales team as local Trade Show Manager. (Filling forms for organizer, decide booth designs and organize demo equipment, attendee and localized brochure, POS and video etc…)
o Take responsibility for Trade Show set up
o Coordinate Post Trade Show Marketing Activities, such as PR, Invitations or Ads
o Coordinate “Thank You” letter (eBlast)
o Prepare “Fact sheet” for each Trade Show and submit to Marketing Manager APAC
o Check competitor’s activities and report if there is anything to be shared

? Event/Seminar (incl webinar)
o (Same to Trade Show)

? Advertisement – Print/Digital
o Conduct Market research and figure out the best media to be used. Prepare Advertisements plans for each segment with the defined budget and propose to Marketing Manager APAC.
o Negotiate and get the best offer from local agent
o Keep up to date Advertisement schedule and plans
o Localize Advertisement design and submit to agent with required format
o Regularly review content and keep update materials
o Communicate with local sales and keep eye on their focused market and products in the market

? Public Relations
o Communicate with local agent and execute PR activities following Marketing Manager APAC’s guidance
o Propose variety of PR activities, Magazine, TV, Web or other Social Media
o Coordinate demo units rental

? Website
o Localize contents and keep updated website
o Understand the structure and work with Digital Marketing team in US closely to generate leads

? PPC/SEA
o Support Digital Marketing Manager in US
o Propose the best keywords, description or campaign for each segments

? Localization
o Localize Marketing Materials, such as brochure, leaflet, POS, Video and web contents, and keep up to date of all at local stock and website
o Understand market/product, and use the best terminology to your market by communicating with local agent
o Share source files between FLIR’s designers and local agent
o Create materials which meet with local market and sales’ needs

? Distributor Support
o Share marketing materials and encourage them using updated FLIR’s marketing materials to penetrate correct messages into the market
o Support local sales team if there is any Sponsorship activity

? Report/Budget
o Prepare Weekly/Monthly reports to Marketing Manager APAC
o Propose Marketing plans with the defined budget for Marketing Manager APAC
o Prepare requested report with variety format and info. to Marketing Manager APAC for VMDs
o Coordinate payment with local finance team

? Other marketing duties as assigned by Marketing Manager APAC


Requirements:

? Bachelor’s Degree in Marketing, (Visual) Communications, Graphic Design, or related field, or equivalent on the job experience required.
? Above 3 years related working experience in foreign companies.
? Understanding for CRM (Customer relationship)
? Experience in project work (concept to completion) where projects are completed with accuracy and minimal guidance.
? Proficient in Microsoft Office (Word, Excel, PowerPoint)
? Ability to work in a technical and multi-culture environment
? Able to work independently and respect deadlines
? Ability to interact with a wide group of people inside and outside of the organization, good communication ability and team spirit.
? Responsible, dedicated, fast learner.
? Fluent in English and Mandarin

FLIR SYSTEMS公司创立于1978年，是总部位于美国的专业从事高性能红外热像仪系统研制、生产和销售的全球领先者，是世界上最大的红外热像仪及航空热像系统的制造集团。FLIR作为美国纳斯达克（NASDAQ）股票上市公司，在美国设有三家工厂并在瑞典和法国也有工厂。分支机构及销售网络遍及全球60多个国家和地区。FLIR SYSTEMS 目前在中国上海，北京，广州设立分支机构。