上海招聘

Responsibilities职责：
1、 Develop the brand positioning,values, and messaging for casino games that are unique and differentiated,encompassing strategic growth areas.
发展品牌定位，价值，将我们的赌场游戏发展为独特的差异化产品，包含策略性增长地区；
2、 Define and oversee the execution of marketing strategy for new game launches with multi-channel touch points.
定义，监督并执行新游戏在多个平台接触点发布的市场策略；
3、 Be the voice of the customer as we continue developing our game and enter new markets.
随着产品不断发展以及进入新市场，成为用户的代言人；
4、 Develop innovative and data driven cross promotion programs to increase retention and monetization.
通过发展创新及数据驱动的市场活动，提高留存率和货币化；
5、 Increase engagement and monetization through messaging strategy,promotions strategy,and incentives program,encouraging players to come back.
通过消息传递和活动策略提高参与度和货币化，激励并鼓励玩家重返游戏；
6、 Create Lifecycle programs to reach new users as well as lapsed users.
创建生命周期项目以此获得新用户及重获流失用户；
7、 Manage outbound retention and reengagement efforts via Email,App to user notification on Facebook, and Push notification on mobile.
通过邮件，Facebook 平台的通知，手机上的推送通知，取得外部留存率及重返率；
8、 Build cross-functional teams and drive decisions informed by data.
建立跨功能团队并通过数据做出决策；
9、 Thrive on balancing strategy,creativity and analytics to delight customers and view your activities through a customer-centric lens.
通过平衡策略，创造力和分析数据来取悦玩家，并站在玩家的角度制定活；
10、Responsible for strategy, segmentation, execution and management Implementation & Deployment.
负责策略，市场分类，执行和管理工作实施和部署。

Position Requirements职位要求：
1、 Minimum of 5 years of relevant CRM and leadership experience.
至少五年相关的客户关系管理和管理经验；
2、 Bachelor’s Degree.本科学历
3、 Interest in the online games industry.对在线游戏产业感兴趣；
4、 Experience in a fast-moving consumer facing industry working in targeted/database marketing,driving strategies across channels.
在目标/数据库市场这样的快速市场，及各个渠道制定用户策略的工作经验；
5、 Understanding of methodologies used in CRM,such as customer segmentation,targeting,incremental performance reporting and variant testing.
了解客户关系管理方法，如客户分类，目标客户，增量绩效报告和差异测试；
6、 Experience with Responsys and/or push notification platforms a plus.
有Responsys或推送平台工作经验的更佳。

*WE BRINGS LIFE TO CHARACTERS*
*我们将角色赋予生命*

PLAYPELI specialises in designing, creating, producing and marketing key Animations and Games intellectual properties (IP) merchandise and products ranging from toys, apparels to limited editions collectables. PLAYPELI experts turns animations into commercial viable products and brings games IP and characters alive. PLAYPELI provides not just a new area of revenues for animations and games IP but also extend the life of the IP creating them into long term brands.
 
PLAYPELI专门从事优秀动画和游戏知识产权(IP)周边商品的设计、创作、生产和营销,商品范围包括玩具、服装到限量版收藏品。PLAYPELI专家把动画转化为具有商业可行性的产品，并将游戏知识产权和角色赋予生命。PLAYPELI不仅仅为动画和游戏IP收入提供了一个新来源,还延长了IP的寿命，将IP发展成为长期品牌。

PLAYPELI markets the products via their 30000+ toys stores across China and on all major ecommerce sites in China and worldwide. PLAYPELI APP plugs into any mobile games allowing its fans to access specialise contents such as an animated story, comics strip and to purchase its branded merchandise.

PLAYPELI通过全中国30000多家玩具店和各大电子商务网站来营销他们的产品。 PLAYPELI将其APP植入到所有手机游戏中，让粉丝能够通过专业制作的内容来购买品牌产品，比如动画故事、连载漫画等。

Today PLAYPELI is responsible for some of the key animations and games IP merchandising in China and also Internationally.
 
今天PLAYPELI负责一些优秀动画和游戏IP在中国及海外的商品销售。

*OUR BELIEVES*
*我们的信念*

PLAYPELI believes in the fact that animations should be commercially focused to enable the creations of merchandise starting with toys to generate key revenues. PLAYPELI also believes that games IP can be brought to life and be created into a brand with characters that's alive with key characteristic, likes and dislikes.
 
PLAYPELI相信动画应该商业关注于周边商品的创作，从玩具开始，来创造大部分收入。PLAYPELI同时相信游戏IP可以被赋予生命，并创造成为一个品牌，赋予里面的角色以生命，它们拥有自己的特征和好恶。

PLAYPELI team of experts assist animations and games IP to realise this dream of becoming a brand that resonates digitally online and offline *O2O*. And create a fans base that's connected to its characters passionately.

PLAYPELI的专家团队将协助动画和游戏IP实现成为品牌的梦想，与*O2O*——线上到线下产生共鸣效应。并且还能打造对角色抱有疯狂热情的粉丝群体。

PLAYPELI team of experts assist animations and games IP to realise this dream of becoming a brand that resonates digitally online and offline *O2O*. And create a fans base that's connected to its characters passionately.

PLAYPELI的专家团队将协助动画和游戏IP实现成为品牌的梦想，与*O2O*——线上到线下产生共鸣效应。并且还能打造对角色抱有疯狂热情的粉丝群体。