上海招聘

JOB DESCRIPTION
Assess business challenges and review existing data and information to properly reframe marketing assignments.
Effectively distill information down to key insights and integrate into the creative development process at appropriate times.
Create strategic frameworks that benefit clients and help the Agency better understand and address marketing and communications issues and opportunities.
Actively gather, share, and apply new learning to the creative process.
Maintain productive and regular communication with Account Management and Creative Teams.
Actively participate in new business pitches and business development activities.
Develop creative briefs and briefing documents that inspire and properly direct creative works.
Generate strategic presentations that sell the Agency's work.
Assist in the planning and execution of Disruption Workshops; take charge of specific exercises.
Clearly articulate a strategic vision in a confident and persuasive manner to clients (ladder, brand integrity check, convention planets, etc.).
Help to present creative work in a way that convinces clients of the strategic soundness.
JOB REQUIREMENTS
Qualitative research or ethnography experience.
Solid grasp of research principles, design, and methodologies.
Ability to distill data and findings into simple, relevant, and actionable insights.
Knowledge and understanding of media analysis, spending, strategy, and new media.
Knowledge of Branding fundamentals.
1+ years of experience as an Assistant Planner, a Researcher or Account Executive.
Strong analytical skills.
Strong intuitive skills.
Ability to inspire creative processes.
Ability to recognize and develop creative ideas.
Collaborative-minded.
Professional presentation skills with an ability to present in an interesting and compelling way.
Good selling and influencing skills.
Solid interpersonal skills.
Excellent communication skills (written and verbal).
Ability to assess creative briefs ("good", "requires improvement", "inspiring", etc.) and undertake self-criticism.
Organized and detail-oriented; able to manage own time and activities.
Inclination for action and implementation.
Intellectual curiosity.

As part of the TBWA\Worldwide (www.tbwa.com), a top ten ranked global advertising network, TBWA\China Group is a true collective, assembling our best talent and skill sets on behalf of clients. Disruption？, both our strategic methodology and company philosophy is our foundation to challenge the status quo, involve brands in culture and create a larger share of the future for our clients. We take pride in continued innovation, collaborative structures and agile methodologies. This enables us to create campaigns and experiences that connect brands with audiences across the consumer journey. Our ‘Pirate’ culture is about being brave and curious, with the desire to create positive impact for the agency, our people and our clients. At TBWA, we provide regular and diversified knowledge sharing and training to equip our people and provide a culture of ongoing learning.

Located in Shanghai, Hong Kong, Taipei, Beijing, Guangzhou and Dalian, TBWA\China Group includes several agency brands with different specialties, incorporating TBWA, Media Arts Lab, Digital Arts Network, Interger, Auditoire, TRO, EG+ and TBWA\Hakuhodo Guangzhou.

In 2017, TBWA\China was one of the most highly awarded China agencies at international, regional and local awards. This included TBWA\Shanghai being named ADC, China Agency of the Year and One Show China, Agency of the Year.