Paid Search (PPC) Expert付费搜索专家
趣民（上海）网络科技有限公司
- 公司规模：少于50人
- 公司性质：外资（欧美）
- 公司行业：广告 公关/市场推广/会展
职位信息
- 发布日期：2015-04-22
- 工作地点：上海-长宁区
- 招聘人数：1
- 工作经验：2年
- 学历要求：大专
- 语言要求：普通话
- 职位月薪：面议
- 职位类别：SEO搜索引擎优化 产品/品牌专员
职位描述
We are hiring an outstanding Paid Search (PPC) Expert with in-depth expertise in Baidu, Sogou and 360 paid search platforms and complete knowledge of SEM for large campaigns. A proven track record in successfully managing paid search campaigns with a high degree of passion is a must.
The successful candidate will lead the strategy, campaign set-up, daily management, and delivery for sites globally. You’ll be joining a talented, growing team of online marketers working on a range of online marketing activities to build market share and acquire leads for clients.
Your career progression will be dependent on your ability to deliver tangible results and manage change. This results focused approach will also enable you to profit from the well-structured bonus scheme which will appeal to ambitious, commercially minded individuals.
This is not a “glass office” role in a “grey” organization. You must be prepared to be “hands on” when required as well as being capable of adding value to, and later guiding, commercial, operational and strategic decisions. This opportunity will suit an individual seeking a highly dynamic, entrepreneurial organization that will allow them to explore the potential within themselves - provided they deliver quantifiable results. How far you go in this company will be determined by you.
Reporting to：Digital Marketing Director
Responsibilities:
-Day-to-day campaign management activities for paid search and display campaigns, including bid management, strategy development, ad copy testing, keyword research, technical campaign requirements and ongoing optimization for the companies clients.
-Leadership of paid search and wider biddable media activity, with excellent stake-holder management skills
Hands-on experience of setting up and managing enterprise scale bid-management technologies.
-Maximize profits by developing and crafting Baidu, Sogou and 360 display advertisement, planning and deploying PPC campaigns.
-Good analytical / Baidu Analytics skills to gain high quality scores and significantly improve PPC campaigns.
-Track and update traffic patterns through PPC or cost per click, as well as Adwords management.
-Responsible for all aspects of PPC reporting including weekly and monthly activity reports and analysis on campaign performance to evaluate ROI against key metrics and optimize spending to drive maximum value.
-Set training schedule of marketing staff and oversee their progress to ensure your team has the skills to deliver the performance you need.
-Attending and sometimes chairing meetings with senior management and the marketing team
Hiring, mentoring and motivating e-marketers with varied backgrounds and experience levels from both a technical and soft skill capacity.
Key skills and experience:
-Graduate from a reputable university.
-Self-motivated with passion for success.
-PPC Manager/ Baidu Wangmeng specialist with relevant experience of 5+ years.
-Experience in implementing new bidding technologies, automation capabilities that enhance SEM efforts.
-Ability to write ad copy and optimize through A/B testing.
-Proven ability to manage, coordinate and mentor large sophisticated teams.
-Experience in gathering insights from multiple data sources and making informed decisions to improve performance of search campaigns; good knowledge of Excel and Access.
-Outstanding client handling and communication skills both written and verbal.
-Excellent project management skills – can manage multiple projects at once with tight deadlines.
-Proven ability to be up to date and savvy with fast changing online marketing trends.
-Ability to generate and execute new ideas and innovative policies across marketing work streams.
-Ability to jump-start projects from scratch and develop relevant documents, action plans and KPIs in order to achieve success
High energy with proven ethical integrity.
该职位将直接向数字营销总监汇报工作
岗位职责：
-日常营销活动管理，为客户提供付费搜索、竞价管理、营销策略发展、广告文案测试、关键词搜索、日常技术和持续优化等服务。
-通过开发与利用百度、搜狗、360等陈列式广告，计划和部署PPC方案，使利润得到最大化。
利润最大化通过开发和制作百度,搜狗,360显示广告,规划和部署PPC活动。
-赢得优质的、显著的PPC项目进展。
-通过PPC或付费点击追踪、更新跟踪和更新流量模式。
-负责PPC报告，包括每周和每月项目报告，分析该项目的表现，评估投资回报率对关键指标和优化支出的最大价值。
-培训营销人员，监督各项目进展，以确保团队的优质表现。
-参与或主持高级管理层及营销团队的会议。
-发掘、聘用、指导和激励线上营销人员在技术及应用层面发挥最大潜能。
技能与经验要求：
-良好的教育背景。
-渴望成功。
-拥有5年以上的任职PPC经理/百度网盟专家的经历。
-有参与SEM竞标技术、自动化功能的经验。
-善写广告文案，懂得就项目进行专业层面的比较。
-能够管理、指导大批富有经验的团队成员工作。
-有从众多数据中获取信息、做出清晰判断与明智角色的经验，善用Excel与Access.
-优秀的客户处理能力和书面、口头沟通技巧。
-杰出的项目管理能力，能同时管理多个项目，并确保项目按时运作。
-能够适应瞬息万变的线上营销趋势。
-能够萌生新创意、执行新想法。
-能够从头至尾地带领、管理并参与任一项目。
-富有职业道德及旺盛的精力。
The successful candidate will lead the strategy, campaign set-up, daily management, and delivery for sites globally. You’ll be joining a talented, growing team of online marketers working on a range of online marketing activities to build market share and acquire leads for clients.
Your career progression will be dependent on your ability to deliver tangible results and manage change. This results focused approach will also enable you to profit from the well-structured bonus scheme which will appeal to ambitious, commercially minded individuals.
This is not a “glass office” role in a “grey” organization. You must be prepared to be “hands on” when required as well as being capable of adding value to, and later guiding, commercial, operational and strategic decisions. This opportunity will suit an individual seeking a highly dynamic, entrepreneurial organization that will allow them to explore the potential within themselves - provided they deliver quantifiable results. How far you go in this company will be determined by you.
Reporting to：Digital Marketing Director
Responsibilities:
-Day-to-day campaign management activities for paid search and display campaigns, including bid management, strategy development, ad copy testing, keyword research, technical campaign requirements and ongoing optimization for the companies clients.
-Leadership of paid search and wider biddable media activity, with excellent stake-holder management skills
Hands-on experience of setting up and managing enterprise scale bid-management technologies.
-Maximize profits by developing and crafting Baidu, Sogou and 360 display advertisement, planning and deploying PPC campaigns.
-Good analytical / Baidu Analytics skills to gain high quality scores and significantly improve PPC campaigns.
-Track and update traffic patterns through PPC or cost per click, as well as Adwords management.
-Responsible for all aspects of PPC reporting including weekly and monthly activity reports and analysis on campaign performance to evaluate ROI against key metrics and optimize spending to drive maximum value.
-Set training schedule of marketing staff and oversee their progress to ensure your team has the skills to deliver the performance you need.
-Attending and sometimes chairing meetings with senior management and the marketing team
Hiring, mentoring and motivating e-marketers with varied backgrounds and experience levels from both a technical and soft skill capacity.
Key skills and experience:
-Graduate from a reputable university.
-Self-motivated with passion for success.
-PPC Manager/ Baidu Wangmeng specialist with relevant experience of 5+ years.
-Experience in implementing new bidding technologies, automation capabilities that enhance SEM efforts.
-Ability to write ad copy and optimize through A/B testing.
-Proven ability to manage, coordinate and mentor large sophisticated teams.
-Experience in gathering insights from multiple data sources and making informed decisions to improve performance of search campaigns; good knowledge of Excel and Access.
-Outstanding client handling and communication skills both written and verbal.
-Excellent project management skills – can manage multiple projects at once with tight deadlines.
-Proven ability to be up to date and savvy with fast changing online marketing trends.
-Ability to generate and execute new ideas and innovative policies across marketing work streams.
-Ability to jump-start projects from scratch and develop relevant documents, action plans and KPIs in order to achieve success
High energy with proven ethical integrity.
该职位将直接向数字营销总监汇报工作
岗位职责：
-日常营销活动管理，为客户提供付费搜索、竞价管理、营销策略发展、广告文案测试、关键词搜索、日常技术和持续优化等服务。
-通过开发与利用百度、搜狗、360等陈列式广告，计划和部署PPC方案，使利润得到最大化。
利润最大化通过开发和制作百度,搜狗,360显示广告,规划和部署PPC活动。
-赢得优质的、显著的PPC项目进展。
-通过PPC或付费点击追踪、更新跟踪和更新流量模式。
-负责PPC报告，包括每周和每月项目报告，分析该项目的表现，评估投资回报率对关键指标和优化支出的最大价值。
-培训营销人员，监督各项目进展，以确保团队的优质表现。
-参与或主持高级管理层及营销团队的会议。
-发掘、聘用、指导和激励线上营销人员在技术及应用层面发挥最大潜能。
技能与经验要求：
-良好的教育背景。
-渴望成功。
-拥有5年以上的任职PPC经理/百度网盟专家的经历。
-有参与SEM竞标技术、自动化功能的经验。
-善写广告文案，懂得就项目进行专业层面的比较。
-能够管理、指导大批富有经验的团队成员工作。
-有从众多数据中获取信息、做出清晰判断与明智角色的经验，善用Excel与Access.
-优秀的客户处理能力和书面、口头沟通技巧。
-杰出的项目管理能力，能同时管理多个项目，并确保项目按时运作。
-能够适应瞬息万变的线上营销趋势。
-能够萌生新创意、执行新想法。
-能够从头至尾地带领、管理并参与任一项目。
-富有职业道德及旺盛的精力。
公司介绍
Qumin - 趣民（上海）网络科技有限公司
我们是年轻，乐趣和创新的代名词。
Qumin（趣民）在上海和伦敦均设有办事处,为中国市场与西方企业搭建独特而先进的数字桥梁，在搜索引擎优化（seo）、付费点击广告（sem）及社会化媒体方面，尊重中西文化及商业方面的异同，设计并不断改进效益的创意解决方案。qumin（趣民）整合各项资源，为客户树立品牌，将对技术的创新与对卓越的追求合二为一。
我们的服务包括：
网站设计、文案、翻译
自然搜索（seo）
付费搜索（ppc）
社交媒体管理
电子商务网站管理
数字战略规划和部署
专利技术开发
我们的客户有：
莱坊，伦敦大学，伦敦发展促进署、英国贸易投资部、欧洲之星，secretsales，皇家化学协会，伯明翰大学、天巡网、凯伍德（德龙集团旗下）等等。
欲了解更多qumin的信息，欢迎登陆http://www.qumin.co.uk/
我们提供丰厚的薪资以及轻松的办公环境。期待和大家一起打造数字中国！
Qumin is a hub reserved only for brilliant and passionate minds in digital marketing, we work together to create the best digital experiences for the Chinese audience – most of the time this means working with some of the world’s biggest brands to build bold campaigns – the rest of the time we are innovating, tinkering, sharing and moving the industry forward.
Qumin is a pioneer in many ways. We are the first and now the largest Chinese digital marketing agency in Europe. We have created the only Chinese digital marketing community outside of China at Dao Insights. And we are developing the world’s first Chinese digital marketing platform for global marketers.
We are always looking for ways of not only improving our company, but also Chinese digital marketing as a whole. As the avant-gardist in this niche, we feel directly responsible for setting the highest bar – but this is only possible with the greatest people, who genuinely care about what they do and above all, take pride in their work.
We want to inspire our people to become digital industry leaders of tomorrow, by creating an environment where everyone loves what they do, works passionately to produce the best they can with equally intelligent and driven people. We take our work seriously, but not ourselves – working at Qumin is fun and relaxing, it’s compulsory to be yourself and be comfortable, we watch bad films and eat great food, we love to indulge when we’ve been successful, but work obsessively to achieve our goals.
Qumin’s ambition is to be the global authority on Chinese digital marketing, we need ambitious people to join our team and build their own legacy in this new fledging industry.
我们是年轻，乐趣和创新的代名词。
Qumin（趣民）在上海和伦敦均设有办事处,为中国市场与西方企业搭建独特而先进的数字桥梁，在搜索引擎优化（seo）、付费点击广告（sem）及社会化媒体方面，尊重中西文化及商业方面的异同，设计并不断改进效益的创意解决方案。qumin（趣民）整合各项资源，为客户树立品牌，将对技术的创新与对卓越的追求合二为一。
我们的服务包括：
网站设计、文案、翻译
自然搜索（seo）
付费搜索（ppc）
社交媒体管理
电子商务网站管理
数字战略规划和部署
专利技术开发
我们的客户有：
莱坊，伦敦大学，伦敦发展促进署、英国贸易投资部、欧洲之星，secretsales，皇家化学协会，伯明翰大学、天巡网、凯伍德（德龙集团旗下）等等。
欲了解更多qumin的信息，欢迎登陆http://www.qumin.co.uk/
我们提供丰厚的薪资以及轻松的办公环境。期待和大家一起打造数字中国！
Qumin is a hub reserved only for brilliant and passionate minds in digital marketing, we work together to create the best digital experiences for the Chinese audience – most of the time this means working with some of the world’s biggest brands to build bold campaigns – the rest of the time we are innovating, tinkering, sharing and moving the industry forward.
Qumin is a pioneer in many ways. We are the first and now the largest Chinese digital marketing agency in Europe. We have created the only Chinese digital marketing community outside of China at Dao Insights. And we are developing the world’s first Chinese digital marketing platform for global marketers.
We are always looking for ways of not only improving our company, but also Chinese digital marketing as a whole. As the avant-gardist in this niche, we feel directly responsible for setting the highest bar – but this is only possible with the greatest people, who genuinely care about what they do and above all, take pride in their work.
We want to inspire our people to become digital industry leaders of tomorrow, by creating an environment where everyone loves what they do, works passionately to produce the best they can with equally intelligent and driven people. We take our work seriously, but not ourselves – working at Qumin is fun and relaxing, it’s compulsory to be yourself and be comfortable, we watch bad films and eat great food, we love to indulge when we’ve been successful, but work obsessively to achieve our goals.
Qumin’s ambition is to be the global authority on Chinese digital marketing, we need ambitious people to join our team and build their own legacy in this new fledging industry.
联系方式
- Email：james@qumin.co.uk
- 公司地址：上班地址：威海路696号3楼Wework