上海招聘

DHgate.com mobile business unit is looking for a Social Media Marketing Manager to drive and implement marketing strategy and best practices for DHgate's mobile apps. This position will be responsible for social media efforts from a strategy, execution and analysis perspective.

Responsibilities:
1.Implement social media strategy and best practices across various platforms and social communities (e.g. Facebook, Twitter, Google+, Tumblr, Youtube, Pinterest, Instagram, etc.)
2.Manage social media campaigns and day-to-day activities. Given our business, weekend work will be required.
3. Develop and implement creative and highly measureable social media programs and campaigns. This includes planning an editorial calendar, creating content, and copy writing to support that calender
4.Own the acquisition of fans and followers on different social channels and drive paid and organic programs to grow our fans and followers
5.Develop and maintain relationships with key bloggers and other influencers. Keep updated/current lists of those influencers across multiple categories.
6.Lead app design on social media channels to drive and engage customers
7.Own and update social media dashboard across both brands and report success and lessons learned. Actively “listen” to the social media community and regularly report on findings.
8.Identify opportunities, trends and features in the social media space. Justify investments in new social media trends through business metrics and optimization and testing across brands.
9.Work with the Product team to support the integration of social features across our apps
10. Establish, track and assure adherence to budgets, launch schedules, campaign and marketing objectives
11.Other duties as defined by the head of mobile business unit.

Qualifications：
1.Bachelor's Degree required
2.prior ecommerce or internet industry experience required，more than 2 years marketing experience, in the social media space
3.In-depth knowledge and understanding of social media platforms (Facebook, Twitter, YouTube, Google+, Tumblr, Pinterest, blogs, etc.) and how they can be deployed in different scenarios
4.Experience with online monitoring and measurement platforms such as Omniture, Facebook Insights, YouTube Insights, Google Analytics, and Twitter Analytics
5.Experience running, measuring and optimizing paid programs on Facebook, using their latest ad products and on Twitter, using promoted products.
6.Able to exercise discretion and keep strictest levels of confidentiality.
Must maintain regular and acceptable attendance at such level as is determined at the company’s sole discretion.
7.Must be available and willing to work extended hours as occasionally needed (during crunch times!) per day or per week, including weekends and holidays, to meet business needs.


Additional Skills / Desired Characteristics:
1.Must be a creative thinker and copy writer, samples welcome
2.Strong ability to communicate to our customers in written and oral form and to create compelling story angles and communications plans
3.Highly innovative individual with strong business acumen and proven track record of identifying, testing and launching new social programs
Experience growing and fostering blogger communities
4.Able to demonstrate how social campaigns deliver impact to broader company business and marketing objectives
5.Ability to work individually and with cross functional teams to develop consensus within diverse groups and drive results
6.Ability to prioritize and multi-task in a fast paced, changing environment
Excellent analytical, critical thinking, and problem solving skills
?6.Strong organizational skills and attention to detail

敦煌网 (www.DHgate.com) 是第一家整合在线交易和供应链服务的B2B电子商务网站，是协助中国广大的中小供应商、向海外庞大的中小采购商直接供货的新生代网上批发交易平台。我们致力于打造一个完整的在线供应链体系，直接打通中国上游中小制造企业和贸易商同国外无数中小采购商之间的贸易联系。

公司网址：www.DHgate.com

Address:6F Dimeng Commercial Building No.3-2, Hua Yuan Road, Haidian District, Beijing, China 100083

公司地址：海淀区花园路3-2号迪蒙大厦6层
乘坐851、849、653、22、38、331、等公交车均可到达，公交车站是牡丹园西或乘坐地铁十号线到牡丹园下车