上海招聘

Dialogue Leader品牌数字营销主管(游泳部门)-- 迪卡侬品牌中心


YOUR RESPONSIBILITIES
The Dialogue Leader is responsible for the creation of product content, advice and services for brands.

He / She organize and develop dialogue with our customers before, during and after purchase.

YOUR MISSION

1. Production & management of communication supports

-Construct a retro-planning for in-store communication production from brand’s range list

-Produce communication materials: balisages, PLV, photos, videos…and guarantee product communication is of good quality and implanted on time

-Control and validate all the translations of communication materials

-Centralize, classify products information (photos, texts, videos) and build a brand’s product content database

-Create and develop the link between brand and other BUs of Decathlon group for a better cooperation

2. Customer Relationship Management:

Email Marketing

-Create the email marketing planning: choice of products, target…

-Create or organize the creation of the content (editorial, visual…) of the emails and landing pages

-Organize the external service providers (agencies/graphic designers/developers/delivery companies) and internal partners (customer relations marketing) participating in the development of email marketing campaigns

-Measure and optimize the performance of the campaigns (KPI reports, ROI)

Customer review

-Ensure the dissemination and organization of monthly reports on customer reviews

- Act as the international relay for your Country and Customs Zone contacts, to ensure the quality of the answers given to the customers and the performance indicators

- Implement activities, with the teams concerned, to increase the number of reviews per product

3. Content and Community Management

-Draft the annual schedule with all the content, in line with brand's communication plan

-Share brand information with internet users and gather their information: Promote dialogue between the brands and the customers.

-Monitor brand's online reputation and be proactive when it comes to crisis management

4. Brand events organization

-Draft and manage the events strategy for the brand

-Create external participatory events (Customer-Actor Events and Customer-Actor-Buyer Events), in conjunction with the Decathlon stores

-Implement or support the implementation of these events

WHO ARE YOU
BEHAVIOUR

Service-oriented

Active listening

Convincing

Organized

Customer-oriented

Sportive and dynamic



KNOW-HOW

First language is Chinese or native speaker-reader in Chinese

Good command of English (both spoken and written)

Writing skills

Knowledge of social media

Knowledge of internet marketing



PLUS

Passionate about swimming/diving/surfing will be a plus

Knowledge about Design software will be a plus (Photoshop, Illustrator…)

French speaking will be a plus

Pls send your bilingual CV with 【NAME+JOB TITLE】 to:josie.zhang@decathlon.com

迪卡侬是一家集运动用品研发、设计、品牌、生产、物流及销售为一体的全产业链集团公司。集团由Michel LECLERCQ先生于1976年在法国创立，截止于2019年6月，已于全球6大洲，开设1500多家门店，团队人数超9万名，服务61个国家和地区的顾客。

迪卡侬集团拥有法国领先的产品设计和研发中心，每年推出3000种以上新产品，自有品牌数量超过30个，产品覆盖山地运动、水上运动、自行车轮滑滑板运动、球拍类和高尔夫运动、健身运动、自然运动和团队运动等几乎所有大众运动。商场内自有品牌产品占比超过85%。集团生产线遍布全球21个国家或地区，其中超过40%的产品来自于中国。

迪卡侬于1989年进入中国开始进行采购和生产运动产品的业务往来。至今公司已经在全国建立4个自有工厂，10个工业采购办公室，39个工业驻场办公室。
       
2003年，集团确立把在中国发展运动用品零售业务作为集团未来十年的首要战略，并将其亚洲区办公室（包括生产和零售）从香港迁来上海。迪卡侬首家概念商场于2003年11月在上海浦东新区正式开业。截至2019年7月31日，迪卡侬在中国拥有294家商场实体店，遍布全国约112个城市。集团2009年起步的电子商务业务发展迅速顾客覆盖约400个城市。
       
迪卡侬是中国“全民运动”的响应者及实践人，拥有极具雄伟的在华长期持续拓展计划。迪卡侬的企业文化独具一帜，公司招聘活力、有责任感的体育运动爱好者，人性化管理使得员工的职业生涯可以与公司共同成长，并深受广大员工的认同。公司具有国际化的氛围，国际团队共同工作，员工有更多机会在国际间交流。迪卡侬亦是优秀的企业社会公民，积极为环境保护、可持续发展的探索和发展做贡献，致力于可持续地让大众同享运动欢益。