上海招聘

Background:

The Database Marketing Assistant Manager will be contributing mainly to business of english.ctrip.com, and 8 other language websites, excluding simplified chinese language. This postion will lead and develop the email marketing (both manual and trigger emails), on-site banner advertisements, CRM system, and regular analysis and reporting of data marketing performance. This position will also be expected to forecast, prepare and manage the revenue contribution for all database marketing programs.

The main working language will be English, though ability in Mandarin will be advantageous.

You will lead a team of 3 database marketing professionals, and report to the Marketing Manager of International Website Division.

Your Responsibilities:

Email Marketing

· Strategic planning and execution of all Ctrip International Website email marketing initiatives. You'll work closely with graphic design, product development, merchandising and marketing teams to create emails with effective and visually appealing email templates, landing pages and offer mix

· Serve as project manager for key email enhancements including; trigger based email programs, marketing automation, win back campaigns, retargeting campaigns, Production of triggered and programmatic email communications such as lifecycle messaging, retargeting, triggered, and personalized campaigns. and more

· Manage user experience in unsubscribe/change preference process as well as oversee SPAM rates

On-site Digital Advertising Management

· Manage all Ctrip International Website on-site banner advertisements, to optimize overall CPM, CTR and revenue.

· Manage requests from several internal teams to use on-site advertising display resource. You will allocate resources based on ROI forecasts.

Customer Relationship Management

· Lead the development and continual optimization of customer retention and loyalty strategies

· Activate member non-buyers -- both by on-boarding new members and 'mining for gold' among those who have been engaged and not yet activated

· Prevent customers from lapsing and win back those who were formerly valuable

· Leads team in addressing and analyzing direct marketing programs using the following tools and techniques: predictive statistical models, customer profiling, segmentation analysis, data analysis and mining, external data enhancement and lifetime value analysis.

Requirements

· Bachelor’s degree in marketing, business, communications or related field

· 3-5 years’ experience at a leading internet or travel company

· Ability to communicate professionally in both English and Chinese (Mandarin)

· Experience in database marketing for large consumer bases that have resulted in measurable lifts in customer retention and lifetime valueExperience with data mining and query tools such as Tableau, Microstrategy, Business Objects, is a plus

· You are a data-driven marketer who is innately curious about customer behavior and key purchase drivers

· YOU LOVE TO TRAVEL (non-negotiable)

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