Consumer Research Manager
利比里亚皇家加勒比游轮公司上海代表处
- 公司规模：50-150人
- 公司性质：外资(欧美)
- 公司行业：酒店/旅游
职位信息
- 发布日期：2015-04-17
- 工作地点：上海-虹口区
- 招聘人数：1
- 工作经验：5-7年
- 学历要求：本科
- 职位月薪：面议
- 职位类别：市场分析/调研人员 产品/品牌主管
职位描述
POSITION SUMMARY:
Reporting to the RCI Marketing Manager, the Consumer Research Manager holds an important and strategic position in terms of getting China MKT Insights; collecting information and analysis on target group, brand positioning, product development and initiating research concept design. As well as on site support for qualitative and quantitative research.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
1. Develop and implement annual market intelligence plan for product, branding, end-user behavior, channel expansion and new business development.
2. Buildup market information center of macro-economic, competition, market trend to support business decision making, initiate regular marketing intelligence report for internal review
3. Initiate and organize market study for branding, segmentation, business opportunity, key competitors. Deliver report and constructive suggestions for business growth.
4. Work with branding & product for innovation ideas, new product development and launch plan, marketing activities effectiveness.
QUALIFICATIONS:
? Bachelor degree or above;
? 5 year related working experience, working experience in research house for consumer products is preferred
KNOWLEDGE AND SKILLS:
? Proficiency in research methods and analysis tools, skilled use of various statistical analysis software;
? Master and can be responsible for the independent and complete the design, management, market research, and the report recommends research projects
? With keen market insight, strong communication skills, good interpersonal skills and team spirit；
? Excellent written and spoken English；
? Good work attitude, able to maintain good job under greater pressure, rigorous practical style.
Reporting to the RCI Marketing Manager, the Consumer Research Manager holds an important and strategic position in terms of getting China MKT Insights; collecting information and analysis on target group, brand positioning, product development and initiating research concept design. As well as on site support for qualitative and quantitative research.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
1. Develop and implement annual market intelligence plan for product, branding, end-user behavior, channel expansion and new business development.
2. Buildup market information center of macro-economic, competition, market trend to support business decision making, initiate regular marketing intelligence report for internal review
3. Initiate and organize market study for branding, segmentation, business opportunity, key competitors. Deliver report and constructive suggestions for business growth.
4. Work with branding & product for innovation ideas, new product development and launch plan, marketing activities effectiveness.
QUALIFICATIONS:
? Bachelor degree or above;
? 5 year related working experience, working experience in research house for consumer products is preferred
KNOWLEDGE AND SKILLS:
? Proficiency in research methods and analysis tools, skilled use of various statistical analysis software;
? Master and can be responsible for the independent and complete the design, management, market research, and the report recommends research projects
? With keen market insight, strong communication skills, good interpersonal skills and team spirit；
? Excellent written and spoken English；
? Good work attitude, able to maintain good job under greater pressure, rigorous practical style.
公司介绍
皇家加勒比游轮有限公司是全球领先的游轮度假集团，总部位于美国迈阿密，是纽约证券市场上市公司。旗下拥有皇家加勒比国际游轮（Royal Caribbean International）、 精致游轮（Celebrity Cruises）、精钻会游轮（Azamara Club Cruises）、普尔曼游轮（Pullmantur）、CDF（Croisieres de France）及与TUI AG合资的TUI Cruises等六大著名游轮品牌。共拥有40艘豪华游轮，另有4艘在建。
皇家加勒比游轮有限公司旗下的皇家加勒比国际游轮是全球第一大游轮品牌，拥有六个船系，22艘极具创意的大型现代游轮。其中“海洋绿洲号”和“海洋魅力号”是现在世界上最大吨位的豪华游轮。皇家加勒比国际游轮畅游全球72个国家、270多个旅游目的地，在加勒比、阿拉斯加、欧洲、南太平洋、中东和亚洲等地为游客提供独特的游轮度假体验。
皇家加勒比游轮有限公司于2007年至2010年先后在中国上海，北京和广州设立代表处。从2010年起，正式在亚洲全年部署总吨7万吨的“海洋神话号”，提供从上海、天津、香港、新加坡等母港出发的亚洲游轮度假航线。2012年，皇家加勒比游轮有限公司又将全球十大游轮之一，亚洲史上最大的豪华游轮“海洋航行者号”部署亚洲，将新兴的亚洲和中国游轮市场推入超级游轮时代。2013年，海洋航行者号及其姐妹船海洋水手号将联袂向亚洲游轮消费者演绎现代欧美假期。皇家加勒比游轮是中国游轮市场成长最为迅速的国际游轮品牌。
公司中文官网：www.rcclchina.com.cn
公司英文官网：www.rccl.com
皇家加勒比游轮有限公司旗下的皇家加勒比国际游轮是全球第一大游轮品牌，拥有六个船系，22艘极具创意的大型现代游轮。其中“海洋绿洲号”和“海洋魅力号”是现在世界上最大吨位的豪华游轮。皇家加勒比国际游轮畅游全球72个国家、270多个旅游目的地，在加勒比、阿拉斯加、欧洲、南太平洋、中东和亚洲等地为游客提供独特的游轮度假体验。
皇家加勒比游轮有限公司于2007年至2010年先后在中国上海，北京和广州设立代表处。从2010年起，正式在亚洲全年部署总吨7万吨的“海洋神话号”，提供从上海、天津、香港、新加坡等母港出发的亚洲游轮度假航线。2012年，皇家加勒比游轮有限公司又将全球十大游轮之一，亚洲史上最大的豪华游轮“海洋航行者号”部署亚洲，将新兴的亚洲和中国游轮市场推入超级游轮时代。2013年，海洋航行者号及其姐妹船海洋水手号将联袂向亚洲游轮消费者演绎现代欧美假期。皇家加勒比游轮是中国游轮市场成长最为迅速的国际游轮品牌。
公司中文官网：www.rcclchina.com.cn
公司英文官网：www.rccl.com