上海招聘

岗位职责Job Description：

1. 负责公司旗下品牌新媒体&社会化营销，以提高销售、增加新客户为导向，运营并管理公司官方微博、微信、论坛等社交媒体的宣传
Operate & manage the company’s new media & social media platform with focus on new contacts and sales, including Weibo, Wechat, Forums and other social media
2. 负责社交媒体频道的主题内容/专题规划、时程规划、内容发布/更新、图文资料准备、文字撰写&翻译
Take charge of creating and planning the theme & content for the social media platform, make the plan, release/update the news& articles, prepare the graphics and write & translate documents
3. 透过内容建设、创意话题、组织线上&O2O活动、粉丝互动等方式在社交媒体平台推广品牌，提升粉丝活跃度，增加粉丝数，提高关注度，并能快速响应社会、行业热点话题
Promote the company’s brand on the social media platform through content, creative topics, organizing the online& O2O activities, fans interaction and other ways, increase the fans numbers and raise the attention for Schuler Wine, and rapid response the hot issues of society or wine industry
4. 整合官方宣传资源，制定针对社交媒体传播特性的推广方案，完成品牌活动的线上推广任务，以提高公司销售业绩为目的
Integrate the PR resources, develop and make the promotion plan specifically for the social media, and execute the online promotion plan in order to improve the sales revenues
5. 粉丝浏览偏好及回应跟踪、统计，效益分析，制定有针对性的运营策略
Make the targeted operation strategy according to the fans browsing preferences, respond tracking, statistics and benefit analysis
6. 协助配合网站、宣传资料的文字撰写及编辑等工作。
Assist and coordinate to write and edit the articles for the promotional literatures and website
7. 上级领导交办的其他工作
Other jobs assigned by the supervisor

岗位要求 Job Requirements：

1. 熟悉并擅长社会化媒体平台（微博、微信、论坛）的运营管理
Be familiar with and good at operating & managing the social media platforms, such as Weibo, Wechat and forums
2. 市场营销或传播类等相关专业本科以上学历，2~3年以上社会化媒体营销经验，特别是撰写过产品直营、直销的广告经验
Bachelor’s Degree in Marketing/visual Communication or other related fields, 2~3 years social media marketing experience, especially written the advertisement for product marketing, directly selling
3. 具有较强的网络文案创意能力，优秀的文字表达能力，善于挖掘用户心理，创造热点话题、规划主题内容及撰写文字
Strong creative ability with the network copywriter, excellent writing skills, and adept in digging the consumers’ psychology and create the hot issues, planning the theme and content, including write the articles
4. 了解并频繁使用社交媒体，熟悉微博、微信等新媒体发展与各项功能运用，需具备一定的创意精神
Know& frequently use the social media, be familiar with Weibo, Wechat and other new media, and have a certain creative spirit
5. 具有良好的策划、沟通能力、出色的执行能力、工作积极主动，有激情，并具有团队合作精神
Good planning communication skills and excellent execution ability, self-motivated and work with passion and good teamwork spirit
6. 熟练的英文，熟练使用各种Microsoft office 办公软件， 如PPT、EXCEL、Word等
Fluent English and proficiently Microsoft office software, like as PPT, Excel, Word
7. 具有红酒、零售或直销相关行业经验者优先
Experience in Wine Industry, Retail-Business and Direct marketing preferred

SCHULER Wine (轩乐酒业) 是由瑞士SCHULER St. JakobKellerei在中国投资的全外资子公司。SCHULER Wine拥有300多年的历史，是全球最古老、最知名的葡萄酒制酒商和售酒商之一。旗下拥有位于瑞士瓦莱斯的Domaine Robert Gilliard酒庄，以及位于意大利托斯卡纳地区的Castello di Meleto两大酒庄。同时，轩乐旗下的独有品牌Don Pascual，更是在瑞士家喻户晓的葡萄酒品牌。
轩乐酒业传承SCHULER瑞士的葡萄酒精神和文化，期望在中国续写葡萄酒的传奇。继上海轩乐酒业有限公司成立之后，开设了位于陕西北路的轩乐旗舰店；致力于为葡萄酒迷的餐桌奉上价格合理的高品质葡萄酒并提供专业、丰富的葡萄酒知识，完美的服务，个性化的建议，打造您身边的私人葡萄酒顾问。
SCHULER 瑞士承诺：我们所有的葡萄酒从原料采购、制桶、酿制发酵到检验、装瓶，每个环节都经过了严格质量把控。而轩乐旗舰店所有的葡萄酒100%从瑞士全进口，在中国我们销售的来自瑞士、西班牙、意大利、法国、澳大利亚、南非等世界多个产区的葡萄酒，都是精选的上品。
我们相信，“食物是包括人类在内的所有尘世生灵最基本生存需求；而葡萄酒是自然给予我们的最珍贵，最富有激情的生活馈赠”。
有关Schuler Wine更多信息，可浏览我们的官网：www.schulerwine.cn

SCHULER Wine is a wholly foreign-owned company invested in China by SCHULER St. JakobKellerei Switzerland. SCHULER Wine has over more 300-years history, is one of the world's oldest and the most famous winemakers and wine merchants. Schuler owns 2 big wineries, one is Domaine Robert Gilliard, located in Valais Switzerland and another is Castello di Meleto, located in Toscana, Italy. Meanwhile, Schuler owns its unique brand Don Pascual, it’s the famous wine brand in Switzerland.
Schuler Wine will continue the wine legend in China with the wine spirits and culture of Schuler Switzerland. After Schuler Wine China set up, we open the flagship store located in Shaanxi Road, Jin’an district, Shanghai. We commit to offer the reasonable price and high quality wines for wine lovers and provide professional wine knowledge, perfect service, personalized recommendations, be your private wines consult.
SCHULER Switzerland guarantee, all our wines passed the strict quality control for every link, whatever the raw material procurement, coopery, brewing fermentation to inspection or bottling. In Schuler flagship store, all the wines are imported from Switzerland, and we sale wines produced in Switzerland, Spain, Italy, France, Australia, South Africa.

We believe, "BREAD IS THE MOST BASIC AND UNALTERED ELEMENT OF ALL EARTHLY AND HUMAN HISTORIES, BUT WINE IS THE MOST PRECIOUS, PASSIONATE, LIVING GIFT FROM NATURE."

For more information, please visit our website: www.schulerwine.cn