上海招聘

1/ Lead the execution of assigned specific marketing campaign
- Execute detailed plan and calendar to achieve the assigned sales target.
- Assist in the development of projections for promotional items
- Accountable for developing a project timeline in conjunction with relevant agencies and insure timely execution
- Accountable for using budget allocated to specific program in the most cost effective way possible and always keeping project within budget
- Look for innovation in program execution from promotional tactic to graphic and creative approach
- Guide and monitor regional and local stores to execute the marketing plan with relevant activities while promoting products and services to enhance the brand image
- Identify improvement opportunities during the process of executing marketing plan for a successful implementation of the Marketing plan and calendar
2/ Provide regular business review to Senior Manager and diagnose what’s working and what’s not working
3/ Assist Senior Manager in the development and implementation of a growth platform strategy
4/ Work closely with CBI team to identify relevant consumer and business insights for a strategically well-grounded marketing plan
5/ Work closely with cross function: ops/PR/Menu/ supply to get supportive.
6/ keep relationship with Field Marketing to understand the local execution block point and solve it in campaign design.

Requirements:
- 2-3 years MNC Marketing expriences
-Either ATL or BTL experienced
-Good English skills reading and writing;
-Positive thinking; open minded; learning oriented;

麦当劳是世界第一的餐厅品牌和世界零售食品服务业的领先者，在全球118个国家和地区拥有超过32000家餐厅，每天为6000万顾客提供优质食品，务求成为顾客最喜爱的用餐场所及用餐方式。

1955年，世界上第一家麦当劳餐厅由创始人雷?克洛克（Ray Kroc）在美国芝加哥伊利诺伊州Des Plaines成立，黄金拱门下的美味汉堡和亲切服务，立刻受到各界人士的欢迎。

从1990年深圳第一家餐厅开业起，麦当劳至今在中国大陆开店总数已近1300家，拥有员工近70000名，其中99.9%是中国员工。中国是麦当劳新店开业规模最大的市场——我们的餐厅分布在全国26个省、市、自治区，餐厅数量以平均每年17%的数量增长。到2013年，中国将会成为麦当劳全球的第三大市场。

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