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Job Title: Digital Marketing Manager
Location: Dulwich College Management International
Created: 4 August 2014
Reports To: Director of Marketing & Communications

Dulwich College International is looking for a Digital Marketing Manager to join its marketing and communications department. The role will require web-based and digital content experience as well as some technical skills relating to maintaining and leading a digital communications programme, including social media campaigns.

The key platform for delivering content related to the Dulwich College International network is via a website www.inDulwich.com. The inDulwich.com website is the portal into the Dulwich College International school network for over 7000 existing students, parents, and staff; as well as alumni and prospective staff and parents.

The site should sustain high levels of quality in terms of its form, functionality, and content. The site features the latest news and developments from the schools in our network that are located across Asia (China, Singapore and Korea) and the UK, profiles of students, teachers, and programmes, an on-line community for Dulwich College International alumni, and an eRecruitment portal that attracts educators to apply for positions in our schools.

The Digital Marketing Manager will support some of the technical aspects of the website and is charged with maintaining the quality of its content with the group’s Content Manager. The Digital Marketing Manager will also develop website improvement strategies based on analytics, feedback, and current trends in on-line communication and design. Finally the Digital Marketing Manager will liaise with the schools in the network to support development of the school-specific websites (using FinalSite) and gather content from the variety of channels within each school.

Position Objectives:

? Assure the highest of availability standards for the Dulwich College International website, the quality of written and visual content, relevance of design, functionality and develop an appropriate social media strategy and integrate it with inDulwich.com and the schools

Overview of Responsibilities:

? Overall
o Develop digital marketing strategy, manage and maintain website, social media and brand assets.
o Close cross-functional work with school marketing team as well as IT partners, Human Resources department etc
o Liaise with schools to address issues and optimise their web sites, as well as, gather input to the extent that it impacts the DCI web site, e.g., marketing, human resources.
o Support innovation initiative team and the development/management of its online collaboration platform
o Manage relationships with digital agencies

? Website Management
o Develop and manage all aspects of the company’s website written and visual content, design features and functionality, visibility (SEO) and connectivity.
o Lead the development and improvement of the website; develop on-going improvement plans to enhance user experience, alumni outreach, and eRecruitment strategy.
o Lead development of web presence to support the marketing of the Dulwich International High Schools and provide support in other areas of traditional marketing activities for them – mostly in Chinese
o Review and monitor analytics to improve the web site portfolio.
o Provide support to individuals who manage the web sites of Dulwich College international schools and international high schools.

Drive Social Media Marketing
o Advise, develop, and manage social media plan with particular focus on LinkedIn, YouTube/Youku, Facebook, Instagram and WeChat/Weibo in English and Chinese
o Act as gatekeeper of written and visual content; integrate written and visual content from a variety of sources and uphold brand guidelines.
o Work with a variety of sources to generate written and visual content for the web site; maintain a library of high-quality images and video assets.

Skills and Experience Required:

? University-level qualifications in related coursework required, e.g., web design, development, marketing and on-line communication.
? Excellent written and verbal communication skills, English/Mandarin required
? A proven self-starter and team player
? Expertise or familiarity with a range of different content management systems, e.g., WordPress, Drupal
? Understanding of Web development code (HTML, Java) would be an advantage but not mandatory
? Understanding of image optimisation for web; comfortable with graphic software programmes, e.g., Photoshop Paint Shop Pro, Gimp, Adobe Illustrator, Flash, etc.
? Very good knowledge of international and Chinese social media platforms and how to effectively integrate them into a digital communication strategy
? Understanding of marketing principles and marketing communications disciplines e.g. advertising, PR, sponsorship and others
? Excellent customer service skills

If you are interested in the position, please send your resume and cover letter to careers@inDulwich.com

Dulwich College International (DCI) started operations in China in 2003, with the establishment of Dulwich College in Shanghai, a co-educational, academic institution offering education to the expatriate community, with the same educational philosophy of Dulwich College in London. Following the success of Shanghai, DCI has established Dulwich Colleges in Beijing, Suzhou, and Seoul. These Colleges are among the leading international schools in each city with a strong reputation for quality education. In December 2011 it was announced that Dulwich College International will open its fifth Dulwich College International school in Singapore in August 2014.

Along with expanding the Dulwich College international schools, DCI has opened Dulwich College International High School Programmes in Zhuhai, Guangdong Province, located next to Macau; and in Suzhou, Jiangsu Province. The High School Programmes are aimed at providing the Dulwich concept of education to local Chinese students wishing to study at universities overseas. The success of these Colleges and Programmes has established DCI as a leading provider of international school education in Asia.

All of our colleges and programmes are focussed on providing a balanced education centred on academic challenge and excellence, competitive sports, strength in the visual and performing arts, and a sense of responsibility towards the community.

Today DCI, together with Dulwich College in London, is in partnership to expand the Dulwich network around the world, with a specific focus toward the major global financial and cultural capitals.

www.indulwich.com