市场活动主管(酒吧、餐厅渠道)
上海雷振实业有限公司
- 公司规模:50-150人
- 公司性质:民营公司
- 公司行业:贸易/进出口 餐饮业
职位信息
- 发布日期:2014-08-17
- 工作地点:上海
- 招聘人数:1
- 工作经验:3-4年
- 学历要求:大专
- 语言要求:普通话精通
英语熟练 - 职位月薪:面议
- 职位类别:市场/营销/拓展主管
职位描述
KEY RESPONSIBILITIES/CHALLENGES:
主要工作职责/ 挑战
● Integrate the company’s resource. Develop, plan and execute PR and promotion strategies and activities for the company’s Food & Beverage venues. 整合公司资源,制定公司旗下餐饮场所之公关媒体,促销活动等策略,计划与执行
● Plan and manage the PR & Promotion calendar. 策划与管理公关与促销活动计划与工作时程表
● Activity budget management活动预算管理
● Analyze effectiveness of PR and promotion activities 活动结果绩效分析
● Collect and leverage consumer data through below-the-line activities and social media. 透过线下或社群媒体搜集并应用消费者咨询
● The candidate will closely communicate and work with media, and will be also in charge of activity executions and PR release. 与媒体保持密切联系,负责所有媒体公关及促销活动并媒体文宣发布
● Closely work together with other departments/business units to ensure the consistency of external and internal communication. 与其他部门及事业单位保持密切联系,确保公司对外对内传递一致的信息
● Assist on marketing strategies planning and calendar development协助发展营销策略与计划
● Develop marketing and customer communication materials ( ATL and BTL from concept to proofing through production ) 协助发展消费者沟通计划与制作物
SELECTION CRITERIA:
遴选资格
● Under 30 三十岁以下
● University graduated or equivalent. 大学或相当水平
● Familiar with the F&B business, with over 3 years working experience of PR/Marketing promotion in restaurants or bars/pubs. 熟悉酒类或餐饮行业,三年以上酒吧或餐厅公关或市场营销活动策划执行经验
● Excellent written and oral skill in English will be preferred 具良好英文书写,口语能力优先
● Good connection with the Press. With digital communication experience will be a big plus. 拥有良好媒体关系。具有网路传播经验更佳。
● Good communication, interpersonal negotiation skills 良好沟通技能,人际交流能力, 谈判技巧
● Creative 有创意
● Ability to lead & work in cross- business/ functional teams 具跨部门工作之领导与沟通能力
● Self-motivated with ability to work under own initiative and as part of a team. 有自我激励,及主动积极团队工作精神
● Confidence, positive, persuasive with ability to work under pressure and meet deadlines. 自信,正面,有说服力,能承受工作压力,能准时按时完成工作任务
● Strong skills of Microsoft Office. 擅用Microsoft Office 软件
● Good organizational and time management skills良好的组织与时间管理能力
主要工作职责/ 挑战
● Integrate the company’s resource. Develop, plan and execute PR and promotion strategies and activities for the company’s Food & Beverage venues. 整合公司资源,制定公司旗下餐饮场所之公关媒体,促销活动等策略,计划与执行
● Plan and manage the PR & Promotion calendar. 策划与管理公关与促销活动计划与工作时程表
● Activity budget management活动预算管理
● Analyze effectiveness of PR and promotion activities 活动结果绩效分析
● Collect and leverage consumer data through below-the-line activities and social media. 透过线下或社群媒体搜集并应用消费者咨询
● The candidate will closely communicate and work with media, and will be also in charge of activity executions and PR release. 与媒体保持密切联系,负责所有媒体公关及促销活动并媒体文宣发布
● Closely work together with other departments/business units to ensure the consistency of external and internal communication. 与其他部门及事业单位保持密切联系,确保公司对外对内传递一致的信息
● Assist on marketing strategies planning and calendar development协助发展营销策略与计划
● Develop marketing and customer communication materials ( ATL and BTL from concept to proofing through production ) 协助发展消费者沟通计划与制作物
SELECTION CRITERIA:
遴选资格
● Under 30 三十岁以下
● University graduated or equivalent. 大学或相当水平
● Familiar with the F&B business, with over 3 years working experience of PR/Marketing promotion in restaurants or bars/pubs. 熟悉酒类或餐饮行业,三年以上酒吧或餐厅公关或市场营销活动策划执行经验
● Excellent written and oral skill in English will be preferred 具良好英文书写,口语能力优先
● Good connection with the Press. With digital communication experience will be a big plus. 拥有良好媒体关系。具有网路传播经验更佳。
● Good communication, interpersonal negotiation skills 良好沟通技能,人际交流能力, 谈判技巧
● Creative 有创意
● Ability to lead & work in cross- business/ functional teams 具跨部门工作之领导与沟通能力
● Self-motivated with ability to work under own initiative and as part of a team. 有自我激励,及主动积极团队工作精神
● Confidence, positive, persuasive with ability to work under pressure and meet deadlines. 自信,正面,有说服力,能承受工作压力,能准时按时完成工作任务
● Strong skills of Microsoft Office. 擅用Microsoft Office 软件
● Good organizational and time management skills良好的组织与时间管理能力
公司介绍
我公司是一家以经营食品、饮料、酒类为主的贸易经销商。公司自成立以来,正稳步向前发展。目前已成立广州及苏州销售分公司。未来几年,我公司将在全国铺开销售网络,前景良好.
公司网址:www.dxcel.com.cn
公司网址:www.dxcel.com.cn