上海 [切换城市] 上海招聘上海市场/营销招聘上海市场/营销/拓展经理招聘

Marketing Excellence

拜耳材料科技(上海)管理有限公司

  • 公司规模:50-150人
  • 公司性质:外资(欧美)
  • 公司行业:石油/化工/矿产/地质

职位信息

  • 发布日期:2012-11-02
  • 工作地点:上海
  • 招聘人数:1
  • 工作经验:五年以上
  • 学历要求:本科
  • 语言要求:英语精通
  • 职位类别:市场/营销/拓展经理  

职位描述

Responsibility:
1. Consolidate / build market data
1.1 Source all available information internally and in close
collaboration with BMS market intelligence externally with any
relevance to existing or potential markets, applications, technologies,
customers, and competitors
1.2 Provide, process, monitor, and build professional knowledge on all
aspects of Market research and market intelligence
1.3 Provide state-of-art industry knowledge, including industry index,
size, technology trend
1.4 Provide on-demand information request to suport ad-hoc Marketing /
Strategy projects
1.5 Liasion function to cooperate with CD in macro study and other
cross BU market intelligence activities

2. Analyse competition (regional focus)
2.1 Responsible for the set up of competitor profile with other CAS
APAC functions (mainly RPM)
2.2 Develop in-depth understanding of competitor's regional strategy /
activities / organization changes etc and derive implications for Bayer
2.3 Develop standard client survey to understand Bayer's
competitiveness against competitors and areas to improve on regular
basis

3. Develop Strategic assessment
3.1 Develop and provide strategic assessments on different sectors
based on market trends / competition system and positionings with
potential recommendations all along 5Ps (from pricing to distribution
strategy)
3.2 Advise Application managers / IM team in the analysis of
competitive solutions / strategies with specific knowledge regarding
competition behaviors
3.3 Monitor and research existing business models in the marekt with
relevance for PU

4. Build marketing excellence processes
4.1 Define key process of market intelligence tasks (owners,
contributors across all sub-regions)
4.2 Responsible continous process improvement in order to be more
efficient / lean

Qualification:
1. Bachelor's degree;
2. Minimum of 5-10 years experience in market intelligence function -
3. familarity with established tools / methodology of market intelligence;
4. A good balance of strategic thinker and down-to-earth doer;
5. Positive attitude; recognized and respected mature industry contributor
6. with broad network inside and/or outside the company;
7. Understanding of chemistry of Polyurethane products and its
applications would be a plus
8. Excellent analytical skills with the ability to interpret and translate
market complexity
9 Strong communication, interpersonal, persuasive, and motivational
skills; and expertise about the local political environment
10.Fluent in Chinese and English

公司介绍

Bayer
德国拜耳集团是全球最为知名的世界500强(《财富》)企业之一,在材料创新,作物科学及医药保健等众多领域位居业界前列。中国是拜耳在亚洲的第二大市场,拜耳公司对中国未来市场的发展潜力更是充满信心。2001年11月拜耳集团着手在上海化学工业园区进行大规模划时代的投资,建设一个世界级的一体化化工基地。同时,其材料创新集团的高性能产品在中国地区的销售额也高幅增长。在未来,拜耳公司将继续以她优质的产品和服务造福于人类,用创新科技使生活充满活力。
随着拜耳公司在中国及亚太地区业务的迅速发展,我们将不断创造新的高质量就业机会。我们诚邀有志之士加盟我们的队伍,公司将提供完善的在职培训、优良的工作环境及优厚的薪资福利。

请通过下列方式提交应聘申请:
1.登录我们的招聘网址http://www.mybayerjob.cn 提交申请。
2.或请用英语准备申请信一封并同中英文简历、近照、学历、身份证及其他相关证明的复印件寄至本公司。请在申请信中注明目前薪资情况和薪资期望值,信封上请务必标明应聘职位。
3.或Email至本公司。并在标题栏注明应聘职位名称。
未接面试通知视为未被录用,恕不另行通知。所有申请人情况公司一概严格保密。非中介 不收费

联系方式

  • 公司地址:中国上海浦东新区花园石桥路33号花旗大厦18F
  • 邮政编码:200120