上海招聘

Work Location:Qingpu District, Shanghai (Shuttle bus is provided)
Reporting to: Site General Manager and Head of PV&FPD Business Management, Asia
People Management Responsibility: Yes
Travel Required: Yes
Shift Required: No

JOB OBJECTIVES:

To work closely with Head of PV&FPD Business Management Asia to develop and expand the PV business which is strategic growth focus.
To lead the overall marketing initiatives for target markets (segments and countries) for the PV industry in Asia-Pacific.
Drive the growth and new business development of the assigned market segments and related product lines in line with the global/regional industry strategy.


MAIN RESPONSIBILITIES:
1. Recommend and develop business plans and marketing strategies(all 4Ps) for 3 to 5 years outlook;
2. Build-up from scratch methodology for market research and customer research in order to identify and recommend target market segment;
3. Build-up from scratch methodology to conduct market survey, establish customer profiles and identify new potential customers;
4. Buil-up from scratch methodology to collect and analyze competitive intelligence, including competitor's products, pricing and strategy;
5. Prepare and propose marketing budgets;
6. Manage marketing communication programs in the region covering promotion materials, seminars, fairs and workshops together with Marcom and the country team;
7. Establish and launch advertising and promotion campaigns for brand building with Marcom and the country team;
8. Recommend product positioning and organize PM team to propose target pricing;
9. Identify and recommend new businnss opportunity, including investment proposal and new product development proposal;
10. Act as a project leader to rugularly organize all the country marketing and sales managers to implement the agreed marketing initiatives(including TW, CN, KR, SG, MY and IN);

REQUIREMENTS:
1. MBA or related background.
2. At least 7 years in PV or related industrial experience (minimum 3 years experience in marketing).
3. Fluent in English and Mandarin in speech, reading and writing
4. Good knowledge of strategy planning and formulating.
5. Strong understanding of PV industry.
6. Strong track record in setting-up market research.

巴斯夫电子材料（上海）有限公司是巴斯夫集团的全资子公司，于2003年12月在上海成立，是2005年4月巴斯夫收购默克电子化学事业的一部分。该项目将具有生产和销售电子化学品的能力，是半导体、平面显示器和光电业所用的高纯度化学品的领导供应商。它提供在洗净、蚀刻、微影、CMP和应用在铜制程及LOW-K方面的先进制程化学品，并且在亚洲地区提供了及时运送系统和品管实验室的服务。


关于巴斯夫
巴斯夫是全球领先的化工公司：The Chemical Company。公司的产品范围包括从化学品、塑料、特性产品、农用产品到原油和天然气。作为值得信赖的合作伙伴，巴斯夫帮助各行各业的客户取得更大成功。通过提供高价值产品和智能解决方案，巴斯夫在应对全球面临的问题中扮演重要角色，如气候保护、能源效率、营养以及交通运输与移动通讯领域等。巴斯夫2010年全球销售额约639亿欧元，截至2010年底员工约109,000名。若想获得更多关于巴斯夫的信息，请访问: www.basf.com。

关于巴斯夫大中华区
巴斯夫与大中华市场的渊源可以追溯到1885年，从那时起巴斯夫就是中国的忠实合作伙伴。它是中国化工领域最大的外国投资商之一。2010年，公司在大中华区员工人数约6,980名，销售额约58亿欧元，拥有26个巴斯夫全资子公司和14个巴斯夫合资公司。欲了解更多信息，请登陆www.greater-china.basf.com。

联 系 人： 人力资源部
联系地址： 上海市西藏中路18号
邮政编码： 200001
咨询信箱： hr-china@basf.com (此信箱不接受职位申请，敬请登陆www.greater-china.basf.com/careers进行在线申请。)
公司主页： http://www.basf.com / http://www.greater-china.basf.com