上海招聘

Scientific Insights: We advanced psychological techniques to understand consumers' subconscious experiences and motivations. Effective processes that infuse insights into tangible branding efforts and creative communication and that differentiates us from traditional market research and branding consultancies:the ability to bridge and seamlessly connect science with creative expression.
Creative Revolution: We know how to craft a story - by taking emotional insights forward into genuine mini movies (animated/real shoot) and web-series. And we know how to market those, blended with brand experience. Story-based creative reflects scientifically obtained consumer motivations, crafted to touch the consumer emotionally, and subliminally.
Initial& Continuous Training:
Science:Initial intensive training period at TMRC in advanced psychological interviewing and analysis techniques, and ourZtory / Zinnovation processes. This training will continue in the long run and specifically on advanced insights and creative expression skills.
Creative:On-going training in professional story and screenwriting craft, advanced education / professional training will be sponsored periodically.
Qualifications:
? Bachelor’s degree in humanities, psychology or marketing-related fields
? Strong creative writing and presentation skills
? Ability to work well with teams and independently
? Open-minded and skilled in team and client communication
? Ability to think sharply, creatively and prioritize rapidly
? Personable and interacts well with co-workers, clients and vendors
? Solid references from previous employers and clients
? able to travel regionally
? fluent in Chinese and English

Who We Are
TMRC is an innovative consumer insights-based branding & communication consultancy. Operating in China, India and Southeast Asia, we specialize in gaining deep and valid consumer insights and translating them into tangible brand stories / positioning, into creative communication, and NPD / innovation blueprints.
Established in Shanghai in 1997, we have a strong multi-cultural team across our offices in Shanghai and New Delhi. We come with creative and keen minds, and the professional skills required for gaining deep psychological insights, at both conscious and subconscious levels.

How Innovative We Are
We use the Zaltman Metaphor Elicitation Technique (ZMET), a patented insights development tool to dig deeply into consumers’ thoughts and feelings. We gain a comprehensive understanding of consumer experiences, perceptions and motivation. With our team's acute marketing and communication savvy we translate powerful insights into brand positioning, communication and innovation - creating tangible results for our clients.
Our clients work with us because we are different, and because we make a difference. Our backgrounds and experiences are different, our approach of connecting the dots is different - so that we most effectively contribute to how our clients and their brands create consumer experiences that motivate and which impact consumer behavior. We have changed the way our clients build, experience and manage their brands and strategies, and with more tangible results.

Where We are Specialized in
ZMET
Innovative Qualitative Research
Insight Transfer: Brand Idea/ Brand Strategy/ Concept Development
Insight Transfer: Communication & Creative Development
Insight Transfer: NPD / Innovation
Eye-tracking (in-store, online, pack), IAT

Who are Working With us
L'Oreal,Pepsi,Unilever,HSBC,GM,Google,Philips,Microsoft,Tenceni,Kimberly-Clark,Dooge,Maybach