上海招聘

Position Summary:

The Digital PR Manager’s role will involve participating in and stimulating online conversations on behalf of the agency client base. He or she will work across a whole range of social media campaigns, as well as assisting in the new business process for new client wins. He or she will need to identify the most relevant influencers, develop and manage the online presence for clients, train and support your colleagues & advise clients on the best means and tools available. This is a job for a person who has strong execution experience in social media, digital media campaign and with strong digital PR abilities and experience in online content-creation.

Responsibilities and Duties:

1. Closely work with PR team to plan PR and digital activities;

2. Develop project plans specifying goals, requirements, strategy, staffing, scheduling, identification of tasks, and allocation of available resources where assigned;

3. Develop and maintain training programs, guides, and manuals for content publishing and seeding to cater to specific client campaign;

4. Oversee the day-to-day management of online content to ensure the content quality and timeliness;

5. Oversee the day-to-day management of SNS content seeding to ensure the conversion between SNS and brand online community;

6. Analyze and define new and improved workflows and best practices for online content publishing and seeding strategy as well as execution;

7. Maintain standards and procedures for project reporting;

8. Responsible for professional measurement and evaluation tools and methods for digital PR and digital campaigns;

9. Build PR relationship with online editor;

10. Closely monitor industry and competitor trends;

11. Assist in new business pitching regarding digital PR.

Qualifications and Education:

1. Bachelor's degree is required;

2. 4+ years of relevant experience;

3. Savvy in China major SNS and fashion SNS (Kaixin, Xiaonei/Renren, Douban, Tianya, Onlylady, Yoka, etc.);

4. Preferably have contact with digital media network in China;

5. Good Chinese content editing skill and English/Chinese communication skill;

6. Ability to plan, organize, analyze, and establish priorities and resources to achieve results;

7. Ability to meet deadlines and work professionally under pressure;

8. Ability to work independently within a team-oriented environment;

9. Detail and results oriented;

10. Online marketing experience will be a plus;

11. Blogging experience will be a plus;

12. Strong communication and coordination skill;

13. Creative thinking yet detail in execution;

14. Strong team player.

PEOPLE Marketing is a marketing communications agency in which we provide media relations, event management and sponsorship activation services.

The boutique agency has an impressive track record in beverage category. Not only we are PR specialists in managing media relations for beverage brands but we are also savvy in creating programs that engage consumers & generate PR mileage. We are also particularly experience in consumer event creation and sponsorship activation.

WE ARE A SHOP THAT SELL IDEAS.
WE EMBRACE IDEAS. INTERESTING IDEAS.
IDEAS THAT ARE ENTERTAINING.IDEAS THAT SELLS.
IDEAS ARE EVERYTHING TO US.
WE CALL OURSELVES PEOPLE.
WHERE LIKE-MINDED PEOPLE COLLABORATE TO MAKE IDEAS AS A LIVING. WITHOUT THESE PEOPLE,THERE'S NO PEOPLE.

Now PEOPLE Marketing is open to welcome those energetic, devoting and bright talents with a passion to join our star team.