上海招聘

SEM data analytics （SEM数据分析）

· Responsibilities:

o Be an evangelist for good SEM practices within the company; integrate SEM best practices on all projects. Keep pace with the changes in SEM industry and assist with maintaining the SEM roadmap for the company.

o Conduct and leverage detailed data analysis to identify opportunities in the marketplace to expand and optimize to company KPI goals

o Plan, manage, and execute paid search/ SEM campaigns targeting overseas customers, including but not limited to account setup, implementation of strategies in tool, campaign structure, budget management, and daily bidding.

o Daily campaign bid management with detailed attention to company KPIs.

o Keyword analyses - build keyword lists, analyze search volume, and make recommendations.

o Write paid search copy, and continually test and optimize existing ads.

o Cooperate with product managers to find out the customer's demand and the advantage of our products.

· Required skills

o BA/BS degree in a quantitative or business field

o 1 year of SEM experience

o Strong data analytical skills

o Proficient in Microsoft Office (PowerPoint, Excel) and Photoshop

o Well-organized, high attention to detail, deadline-oriented

o Demonstrated ability to work independently and manage multiple projects and deadlines simultaneously

o Excellent communication skills, written and verbal in English

o Ability to quickly adjust priorities to respond to pressing demands

o Effective troubleshooting and problem solving skills

· Desired Skills

o Proficient in Google AdWords, Bing adCenter, Analytics and Ominiture

o Google AdWord certification

o Bing Ads Accredited Professional certification

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岗位职责

1. 按照KPI要求，进行campaign的管理，深入的数据分析,并且通过数据分析找到优化机会。

2. 瞄准海外客户，进行SEM campaign的管理，计划。包括结构搭建，工具的使用，预算管理，调整出价

3. 根据公司的KPI,进行Bid的调整和管理

4. 关键字分析，建立keywords 列表，并对search volume 进行分析。

5. 广告文案的编辑，测试，优化

6. 与产品类目管理部门协作，挖掘顾客需求和产品卖点，确定推广策略

岗位要求：

1. 大学本科及以上学历

2. 1年以上的SEM工作经验

3. 很强的数据分析能力

4. 熟练掌握world, excel, PowerPoint Photoshop

5. 注重细节，并且在规定的时间完成工作

6. 良好的沟通技巧，英文流利

7. 高效解决问题的能力?

8. 根据公司的要求快速调整工作的优先级

具体以下条件优先考虑

1. 熟悉adwords, bing adcenter, Analytics and Ominiture

2. Google adwords 认证

3. 有Bindg广告认证

敦煌网 (www.DHgate.com) 是第一家整合在线交易和供应链服务的B2B电子商务网站，是协助中国广大的中小供应商、向海外庞大的中小采购商直接供货的新生代网上批发交易平台。我们致力于打造一个完整的在线供应链体系，直接打通中国上游中小制造企业和贸易商同国外无数中小采购商之间的贸易联系。

公司网址：www.DHgate.com

Address:6F Dimeng Commercial Building No.3-2, Hua Yuan Road, Haidian District, Beijing, China 100083

公司地址：海淀区花园路3-2号迪蒙大厦6层
乘坐851、849、653、22、38、331、等公交车均可到达，公交车站是牡丹园西或乘坐地铁十号线到牡丹园下车