上海招聘

Responsibilities:
· Trend Understanding and Forecast:
- Good Understanding and experience in marketing trends of domestic and global food and drink categories, especially dairy products.
- Generate insight briefings and presentations on important and emerging trends which will alert senior management and other internal departments.
· Product Portfolio Set-up:
- Set up a methodology to organize our existing product into a systematic product portfolio, to show a clear picture of our current product positioning and shortages, to have a future marketing and product plan.
- Keep an eye on our competitors’ product portfolio and setup a database, update if necessary.
- An overall study of key dairy market, such as Japan, Korea, North America, Europe, etc.
· Concepts & Ideas Collecting for NPD
- Monitor the market dynamics, use skillfully the database of those Consultant Agencies such as Mintel or Euromonitor, extract valuable information and share with the internal team.
- Source inspiring imported market samples as well as newly-launched products by our domestic competitors or other food manufacturers. Set up a benchmark if necessary
- Internal brainstorming with R&D team and Sales team to bring out new concept on the basis of practical marketing study.
- Organize supplier (ingredients or equipment, etc) to join in our workshop for innovative product development.
- Attend related exhibitions or seminars and share new trends, new ingredients or new technologies.
- Consumer research: study on consumer behavior and purchasing motive, find out the gap between consumer requirement and product claims,
- Based on the above activities, come up with practical suggestions for new product launch or existing product upgrading,
Requirement:
· Bachelor’s degree or above in Marketing, Business, Food or related subjects.
· At least 5 years solid marketing and or new product development experience in Food, Dairy or Food Ingredients, Consultancy Agencies, Advertising Agencies or Research Agencies.
· Creative, enthusiastic, self-motivate, strong communication and interpersonal skills, a good command of presentation skill preferred.
· Good skills of data analysis and reporting by computer
· With the ability to think out-of-the-box yet develop practical solutions
· Good written and oral communication in both mandarin and English, good computer literacy, especially Microsoft Office.

普立谋投资集团是一家以房地产开发为主，集酒店、涉外物业、医疗器械、体育产业、高新农业科技、国际贸易、互联网于一体的大型产业型集团公司。
    集团下属企业：
普立谋咨询（上海）有限公司，上海施美德医疗器械有限公司，上海天际高尔夫运动管理有限公司，上海卉芸农业科技有限公司。上海虹中物业管理有限公司。
公司目前管理的项目
虹井别墅：
虹井别墅位于虹桥开发区的中心，占地面积为18000多平方米，生活小区内具有北欧乡间风格的别墅共22幢，别墅群内绿荫环抱，花香四溢，宁静温馨，在邻近的住宅小区群中，它以独特的风格，完善的保安设施、细致入微的家庭式服务位于众多住宅小区的前列。
虹井别墅虽置身于都市的繁华之中，但又不失乡间风土的生活情趣，是外商携眷到上海工作、投资经商的理想下榻之处。
目前，虹井别墅在上海虹中物业管理公司的管理下，已成为虹桥地区外籍员工首选的工作居住区。
虹桥衡园
座落于上海市虹井路728号，总建筑面积10000平方米。公寓拥有各种不同房型共85套房间，24小时住户服务中心，是高级的涉外居住物业。