上海招聘

Regional Marketing Manager
BASED IN SHANGHAI, CHINA

To support and further expand our presence in China and East Asia, we are now looking for a creative and motivated professional, who will bring their marketing experience as well as expertise in the educational/language learning field to the design and execution of high quality marketing campaigns in the region.

Key responsibilities:
? Create language learning product marketing plan and budget
? Execute internal product knowledge development programme
? Execute effective product communication to decision makers and end-users in Asia
? Develop Asia regional language learning website and digital communications
? Measure and report the effectiveness of marketing/e-marketing campaigns
? Collect and collate Market Intelligence on language learning products to report back on educational trends in the region
? Create and execute basic marketing plan for Higher Education brand and products.

We offer you a position where you can dedicate your creativity and passion for marketing to building a strong brand in the area of language instruction in Asia. At the same time, we will help you grow your career as part of our dynamic global science and education team.

Applicants should be

The successful candidate able to demonstrate the following:
? University degree
? 3+ years of project management experience in an educational context in Asia
? Knowledge of a wide range of marketing techniques and concepts
? Strong understanding of current online marketing concepts, strategy and best practice
? Native or near-native command of Mandarin Chinese
? Excellent written and oral communication skills in English
? Organisation and planning skills
? Knowledge of language teaching market in China, experience in teaching or training will be seen as an additional asset
? Knowledge of higher education market in China will be an additional asset


We invite suitable candidates to email their application with a resume including details of their current and expected salary to recruitment.china@macmillan.com by April 11th with “REGIONAL MARKETING MANAGER” in subject line.
(only shortlisted candidates will be contacted)

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