上海 [切换城市] 上海招聘上海市场/营销招聘上海市场/营销/拓展经理招聘

保时捷旗舰中心 市场经理 Marketing Manager (6 months contractor)

保时捷(上海)汽车销售服务有限公司

  • 公司规模:50-150人
  • 公司性质:外资(欧美)
  • 公司行业:汽车

职位信息

  • 发布日期:2012-08-23
  • 工作地点:上海-浦东新区
  • 招聘人数:1
  • 工作经验:五年以上
  • 学历要求:本科
  • 语言要求:英语精通
  • 职位类别:市场/营销/拓展经理  

职位描述

Key Responsibilities
? Develop and execute marketing strategies for the PC together with senior management and/or
dealer principal, according to Porsche Standards
? Plan and prepare budgets necessary to realize marketing strategies. Coordinate all marketing
activities with Porsche China
? Observe market and competitors in order to adapt the strategy if necessary
? Identify customer needs and match those needs with Porsche products and/or service offerings.
? Generate sources of business: develop prospects and customers through the internet, ads,
events, targeted marketing efforts, networking affiliations and other appropriate sources
? Define and develop/maintain a customer database (together with sales and after sales) and
secure consistent use by all relevant people in the Porsche dealership. Use this customer
database for generating new business
? Utilize Porsche provided tools such as CRM, Porsche Partner Network (PPN), New Porsche
Academy site (NPA) and others
? Explain and demonstrate Porsche features as benefits that meet specific customer needs
? Handle customer complaints in cooperation with other departments according to Porsche
standards
? Plan, organise, manage, implement and follow-up all approved events/activities
? Research, brief and liaise with suitable Agencies/ Business Partners to negotiate resource and
budgets on approved activity
? Research Porsche activities from other dealers and competitor activities, with a view to their
contribution or threat to own marketing efforts
? Plan activities in agreement with other dealership colleagues and managers
? Pursue, encourage, comply and exceed all standards, procedures and guidelines by Porsche /
Porsche China
? Regular monitoring, analysing and enhancing of all established work related processes according
to Porsche / Porsche China regulations
? Attend all relevant trainings provided by Porsche China
? Submit activity reports (events, marketing activities, budget forecast) to PC management and
Porsche China

Attributes
? At least 5 years of working experience as a Marketing Manager or in a similar position
? Minimum university degree in relevant field of study
? Understanding and imposing Porsche corporate philosophy, image and identity
? Be a representative ("ambassador") of the Porsche brand in all customer contacts and other
aspects
? Experience in the automotive retail business or marketing/event area is a plus
? Excellent communication skills in Chinese and English
? Proven experience in leading and managing teams
? Enthusiasm for Porsche products and services
? Honest and reliable personality
? Well-groomed appearance
? Self-motivated
? High sense for creativity
? Ability to make decisions & achieving objectives
? Self-assertiveness
? Excellent customer service mentality with ability to quickly build strong relationships
? Works well under pressure
? Self-organised
? Open minded attitude towards customers, prospects and trends
? Willing to learn and to adapt to change
? Proficient computer skills (MS office, Lotus Notes and Internet)

公司介绍

上海浦东保时捷中心于2010年7月营业,座落于浦东东方路上,毗邻美丽的浦东陆家嘴软件园。作为保时捷在中国的旗舰中心,上海浦东保时捷中心整合了超大规模豪华的展厅,并同时拥有11个维修工位的保时捷服务维修中心,整个专业团队竭诚为上海及周边地区所有客户提供保时捷全球***品质的服务。上海浦东保时捷中心随时迎接您的光临。如需更多咨询,请访问*******************************

联系方式

  • 公司地址:东方路1217-1号首层
  • 电话:13524648599