Marketing Lead
比瓦（上海）商贸有限公司
- 公司规模：少于50人
- 公司性质：外资(非欧美)
- 公司行业：奢侈品/收藏品 批发/零售
职位信息
- 发布日期：2014-08-17
- 工作地点：上海-静安区
- 招聘人数：1
- 工作经验：五年以上
- 学历要求：本科
- 语言要求：西班牙语熟练
英语良好 - 职位类别：市场/营销/拓展主管
职位描述
Roles and Responsibilities
1. To develop short and mid-term strategic marketing plan to support the growth of the business.
2. To develop and implement integrated communications strategies and programs (with focus on digital marketing and customer relationship and event management).
3. To produce marketing and communications materials to support the operations.
4. To translate brand objectives into consumer language.
5. To lead and work closely with agencies and vendors to deliver the most effective marketing programs in pursuit of creativity and execution excellence.
6. To conduct market research and analyze data; to convert market insight into plans.
7. To be the “brand guardian” to make sure all the practices are in line with brand guidelines.
8. To be responsible for marketing budget to optimize the best return on investment.
Desired Skills & Experience
1. With a minimum of 5 years of brand development, marketing and communications experience in advertising agencies, fashion brands, jewelry or retail sectors; priority will be given to those with experience in FMCG and luxury sectors.
2. With well proven record of delivering successful marketing and brand plans.
3. With solid experience in digital marketing, customer relationship management, and event management.
4. High literacy in market research and capable to analysis data and turn them into marketing and communications plan.
5. Ability to communicate clearly and concisely, both orally and in writing, in both English and Chinese.
6. Ability to handle multi-task efficiently.
7. Ability to work both independently and as part of a team.
8. Effective customer service skill.
9. Problem-solving skill and analytic skill.
Qualifications:
1. Bachelor degree in marketing, business, advertising or journalism.
2. Traits and characters: passionate, entrepreneurial, “can do” spirit, strong leadership and inter-personal communications skill, outstanding team player, creative and analytical.
3. With international exposure in personal or professional life.
1. To develop short and mid-term strategic marketing plan to support the growth of the business.
2. To develop and implement integrated communications strategies and programs (with focus on digital marketing and customer relationship and event management).
3. To produce marketing and communications materials to support the operations.
4. To translate brand objectives into consumer language.
5. To lead and work closely with agencies and vendors to deliver the most effective marketing programs in pursuit of creativity and execution excellence.
6. To conduct market research and analyze data; to convert market insight into plans.
7. To be the “brand guardian” to make sure all the practices are in line with brand guidelines.
8. To be responsible for marketing budget to optimize the best return on investment.
Desired Skills & Experience
1. With a minimum of 5 years of brand development, marketing and communications experience in advertising agencies, fashion brands, jewelry or retail sectors; priority will be given to those with experience in FMCG and luxury sectors.
2. With well proven record of delivering successful marketing and brand plans.
3. With solid experience in digital marketing, customer relationship management, and event management.
4. High literacy in market research and capable to analysis data and turn them into marketing and communications plan.
5. Ability to communicate clearly and concisely, both orally and in writing, in both English and Chinese.
6. Ability to handle multi-task efficiently.
7. Ability to work both independently and as part of a team.
8. Effective customer service skill.
9. Problem-solving skill and analytic skill.
Qualifications:
1. Bachelor degree in marketing, business, advertising or journalism.
2. Traits and characters: passionate, entrepreneurial, “can do” spirit, strong leadership and inter-personal communications skill, outstanding team player, creative and analytical.
3. With international exposure in personal or professional life.
公司介绍
VIVA西班牙比瓦集团公司，总部位于西班牙巴塞罗那，是一家大型国际专业珠宝集团。经营范围涉及珠宝设计、制造、销售等多个领域。多年来，VIVA始终秉承国际化的视野、前瞻性的专业经营理念、科学化的管理方式和服务精神，以不断追求创新设计为品牌核心。集团设立在西班牙巴塞罗那的珠宝设计研发中心，由西班牙十多名顶级设计师联袂组成，致力于为消费者提供既紧跟时尚潮流，又极具设计内涵的珠宝首饰。
VIVA以率真、个性、极富想象力的设计演绎了VIVA主题系列珠宝的绰约风格，用精湛的工艺及非凡的创意塑造及诠释了成熟女性自信、独立和智慧的多重魅力。2013年比瓦来到中国，正式开启“美源于内心的发现与改变”，带给中国朋友西班牙珠宝文化，让朋友们在体验中感受珠宝搭配的无限灵动与美丽。
VIVA中国总部位于上海市南京西路的梅陇镇广场，将于11月正式启动，为所有员工提供舒适和谐的工作环境及良好的职业前景和晋升空间是比瓦的愿景，希望您的加入！
VIVA以率真、个性、极富想象力的设计演绎了VIVA主题系列珠宝的绰约风格，用精湛的工艺及非凡的创意塑造及诠释了成熟女性自信、独立和智慧的多重魅力。2013年比瓦来到中国，正式开启“美源于内心的发现与改变”，带给中国朋友西班牙珠宝文化，让朋友们在体验中感受珠宝搭配的无限灵动与美丽。
VIVA中国总部位于上海市南京西路的梅陇镇广场，将于11月正式启动，为所有员工提供舒适和谐的工作环境及良好的职业前景和晋升空间是比瓦的愿景，希望您的加入！