策略规划师(Strategic Planner)
麦当劳（中国）有限公司McDonald's (China) Company Ltd.
- 公司规模：150-500人
- 公司性质：外资(欧美)
- 公司行业：餐饮业
职位信息
- 发布日期：2013-12-28
- 工作地点：上海
- 招聘人数：若干
- 职位类别：选址拓展/新店开发
职位描述
? Supports the field strategic planning team on their Vision Planning, 3-1Q, etc, supporting them to strategically map out the assigned territory or assigned market for McDonald’s long term profitable growth through increasing market share and penetration of McDonald’s in the IEO industry of China.
? To promote fact-based culture within development team respecting sales projection, market planning, impact analysis, customers survey , P&L accuracy.
? Key customers are Field Strategic Planning team and new store development team.
Strategic Planning – Vision Plan/PMO
？ Act as main resource and subject matter expert to support field strategic planning teams on their Vision Planning, 3-1Q, Market Mapping.
？ Codify field mapping process and results; promote and ensure quality control standards in the execution of the PMO plan in each region
？ Work with field planners to calibrate their site sales volume estimates; ensure fact-based methods are used, i.e. capture rates & PPFA method, Comparable stores, etc.
？ Communicates and implements National, Regional and Corporate policies and procedures to the field strategic planning team
？ Validates quality of field mapping/market quest/site packages to ensure the format and flow of these packages follow the working manual. Most important, the package information must be complete, update and accurate.
Analytics
？ Provides Trade Area related data analysis that highlights opportunities and threats to the field based on current information.
？ Supports research and analysis project in the field which facilitate the sales estimation accuracy, i.e. pre-opening customer survey, TAS, post analysis etc, building objective data base when doing market prioritization, TA prioritization, sales Projection
？ Validates the fact-base data that collected by the field team, such as fair-market rental, pedestrian count, etc, working on related analysis, providing insight, maintains database leveraging the system & tools.
Relationships
？ Maintains positive working relationships with the field real estate teams, especially the strategic planning team, other McDonald’s departments and other outside organizations.
？ Partners and communicates with field personnel from any markets, as required, on a project by project basis.
Building Development Capability
？ Supports tools developed for field development personnel providing value added information that is easy to use, readily interpreted, fast and accurate.
？ Actively be involved in the user testing for any new system and tools that developed by MCCL strategic planning team
？ Support the generation and delivery of training materials for the development process, models and tools.
? To promote fact-based culture within development team respecting sales projection, market planning, impact analysis, customers survey , P&L accuracy.
? Key customers are Field Strategic Planning team and new store development team.
Strategic Planning – Vision Plan/PMO
？ Act as main resource and subject matter expert to support field strategic planning teams on their Vision Planning, 3-1Q, Market Mapping.
？ Codify field mapping process and results; promote and ensure quality control standards in the execution of the PMO plan in each region
？ Work with field planners to calibrate their site sales volume estimates; ensure fact-based methods are used, i.e. capture rates & PPFA method, Comparable stores, etc.
？ Communicates and implements National, Regional and Corporate policies and procedures to the field strategic planning team
？ Validates quality of field mapping/market quest/site packages to ensure the format and flow of these packages follow the working manual. Most important, the package information must be complete, update and accurate.
Analytics
？ Provides Trade Area related data analysis that highlights opportunities and threats to the field based on current information.
？ Supports research and analysis project in the field which facilitate the sales estimation accuracy, i.e. pre-opening customer survey, TAS, post analysis etc, building objective data base when doing market prioritization, TA prioritization, sales Projection
？ Validates the fact-base data that collected by the field team, such as fair-market rental, pedestrian count, etc, working on related analysis, providing insight, maintains database leveraging the system & tools.
Relationships
？ Maintains positive working relationships with the field real estate teams, especially the strategic planning team, other McDonald’s departments and other outside organizations.
？ Partners and communicates with field personnel from any markets, as required, on a project by project basis.
Building Development Capability
？ Supports tools developed for field development personnel providing value added information that is easy to use, readily interpreted, fast and accurate.
？ Actively be involved in the user testing for any new system and tools that developed by MCCL strategic planning team
？ Support the generation and delivery of training materials for the development process, models and tools.
公司介绍
麦当劳是世界第一的餐厅品牌和世界零售食品服务业的领先者，在全球118个国家和地区拥有超过32000家餐厅，每天为6000万顾客提供优质食品，务求成为顾客最喜爱的用餐场所及用餐方式。
1955年，世界上第一家麦当劳餐厅由创始人雷?克洛克（Ray Kroc）在美国芝加哥伊利诺伊州Des Plaines成立，黄金拱门下的美味汉堡和亲切服务，立刻受到各界人士的欢迎。
从1990年深圳第一家餐厅开业起，麦当劳至今在中国大陆开店总数已近1300家，拥有员工近70000名，其中99.9%是中国员工。中国是麦当劳新店开业规模最大的市场——我们的餐厅分布在全国26个省、市、自治区，餐厅数量以平均每年17%的数量增长。到2013年，中国将会成为麦当劳全球的第三大市场。
欲了解更多详情，请登陆 career.mcdonalds.com.cn
1955年，世界上第一家麦当劳餐厅由创始人雷?克洛克（Ray Kroc）在美国芝加哥伊利诺伊州Des Plaines成立，黄金拱门下的美味汉堡和亲切服务，立刻受到各界人士的欢迎。
从1990年深圳第一家餐厅开业起，麦当劳至今在中国大陆开店总数已近1300家，拥有员工近70000名，其中99.9%是中国员工。中国是麦当劳新店开业规模最大的市场——我们的餐厅分布在全国26个省、市、自治区，餐厅数量以平均每年17%的数量增长。到2013年，中国将会成为麦当劳全球的第三大市场。
欲了解更多详情，请登陆 career.mcdonalds.com.cn
联系方式
- 公司网站：http://www.mcdonalds.com.cn/
- 公司地址：上海市虹梅路1801号A号楼凯科国际大厦18楼
- 邮政编码：200233